“MOBIUZ OLED Model Product Experience Event” Held for Gamers Who Want Deep Immersion in Artistic Worlds
BenQ Japan held the "MOBIUZ OLED Model Product Experience Event" on April 22, 2026, to introduce the immersive gaming experience offered by its "MOBIUZ" gaming monitors. Developers of "Nioh 3" were invited to highlight the compatibility between the game's artistry and MOBIUZ's "Smart Game Art" color optimization feature.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 03:15 (12h 43m after Collected)
BenQ Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, hereinafter BenQ) develops the gaming monitor brand "MOBIUZ" to provide immersive gaming experiences for gamers who love RPGs and open-world games.
While high resolution and frame rates tend to be emphasized in gaming experiences, creators meticulously craft colors to express their worldviews. From the perspective of how faithfully these intentions can be reproduced, a "MOBIUZ OLED Model Product Experience Event" was held in Tokyo on Wednesday, April 22, 2026, to allow participants to experience the impact on their gaming experience. At this product experience event, Mr. Fumihiko Yasuda, General Producer, and Mr. Kensaku Tabuchi, Art Director, of the dark Sengoku action RPG "Nioh 3," released by Koei Tecmo Games Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Hisashi Koinuma), were invited as guests. They introduced their perspectives on worldview expression and visual design as developers, and also shared insights into the development background and differentiation points of MOBIUZ.
## "Nioh 3" Developers Talk About Worldview Expression and the Experiential Value Provided by MOBIUZ
A talk session was held with Mr. Fumihiko Yasuda, General Producer of the dark Sengoku action RPG "Nioh 3," Mr. Kensaku Tabuchi, Art Director, and Mr. Hiroshi Horikuchi, Executive Vice President of BenQ Japan.
During the session, discussions revolved around "Nioh 3," released in February 2026 as the first new title in approximately six years. In addition to its appeal as a "dark Sengoku action RPG" that has sold over 10 million units in the series, the developers also discussed their commitment to worldview expression, including the newly adopted open field and the design of different hell motifs and key colors for each of the four eras: Sengoku, Heian, Ancient, and Bakumatsu. Furthermore, the artistic philosophy of "Nioh 3" was introduced, which aims to heighten players' emotions and immerse them in the game world through the contrast between the dark Japanese worldview where yokai lurk, intense battle areas, and tranquil landscape expressions.
On stage, "Nioh 3" was actually played on MOBIUZ monitors. Taking the scene of tea fields near Hamamatsu in the Sengoku period as an example, it was noted that this location served as a standard for comparing how various locations appeared, and the impressions, including the color of light reflections, were significant.
Moreover, it was commented that the expressions on MOBIUZ monitors "looked even better" compared to the visuals seen during development.
Furthermore, from the perspective of how to deliver such color, light, and shadow expressions to users, opinions were exchanged regarding BenQ's "game art" concept, which is advocated by its gaming monitor brand "MOBIUZ," and the value brought by "Smart Game Art," a unique function that optimizes color expression by focusing on the artistic nature of each title. This demonstrated the high affinity between the worldview expression aimed for by "Nioh 3" and MOBIUZ's visual technology.
## MOBIUZ Series: Gaming Monitors for Game Art
Mr. Yusuke Takami, MOBIUZ Product Manager, also gave a presentation, explaining the difference in color expression between general gaming monitors and MOBIUZ monitors, which were developed with "game art" as their development concept.
In the presentation, it was explained that while general gaming monitors offer color modes focused on visibility for competitive purposes or RPG modes categorized by large game genres, actual game titles have a wider variety of art styles.
The MOBIUZ series has been developed based on proprietary data obtained by analyzing the art styles of hundreds of game titles. Its distinctive feature is that it is equipped with three styles of color modes—"Fantasy," "Sci-Fi," and "Realistic"—instead of genre-based color modes like RPG. Additionally, for PC gameplay, by installing the unique "Color Shuttle" software, the "Smart Game Art" function is provided, which automatically analyzes the screen during play using AI and applies optimal game color settings. At the product experience event, comparisons were made using different game titles, showcasing how optimal color expressions are automatically set for each game and the differences in expression according to each worldview. This emphasized that users can enjoy the game world, as intended by its creators, with greater immersion using BenQ's recommended color modes, without complex manual adjustments.
The MOBIUZ series adds two new models, "EX321UZ" and "EX271QZ," to the OLED model "EX271UZ" announced last year, expanding the OLED model lineup.
While high resolution and frame rates tend to be emphasized in gaming experiences, creators meticulously craft colors to express their worldviews. From the perspective of how faithfully these intentions can be reproduced, a "MOBIUZ OLED Model Product Experience Event" was held in Tokyo on Wednesday, April 22, 2026, to allow participants to experience the impact on their gaming experience. At this product experience event, Mr. Fumihiko Yasuda, General Producer, and Mr. Kensaku Tabuchi, Art Director, of the dark Sengoku action RPG "Nioh 3," released by Koei Tecmo Games Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Hisashi Koinuma), were invited as guests. They introduced their perspectives on worldview expression and visual design as developers, and also shared insights into the development background and differentiation points of MOBIUZ.
## "Nioh 3" Developers Talk About Worldview Expression and the Experiential Value Provided by MOBIUZ
A talk session was held with Mr. Fumihiko Yasuda, General Producer of the dark Sengoku action RPG "Nioh 3," Mr. Kensaku Tabuchi, Art Director, and Mr. Hiroshi Horikuchi, Executive Vice President of BenQ Japan.
During the session, discussions revolved around "Nioh 3," released in February 2026 as the first new title in approximately six years. In addition to its appeal as a "dark Sengoku action RPG" that has sold over 10 million units in the series, the developers also discussed their commitment to worldview expression, including the newly adopted open field and the design of different hell motifs and key colors for each of the four eras: Sengoku, Heian, Ancient, and Bakumatsu. Furthermore, the artistic philosophy of "Nioh 3" was introduced, which aims to heighten players' emotions and immerse them in the game world through the contrast between the dark Japanese worldview where yokai lurk, intense battle areas, and tranquil landscape expressions.
On stage, "Nioh 3" was actually played on MOBIUZ monitors. Taking the scene of tea fields near Hamamatsu in the Sengoku period as an example, it was noted that this location served as a standard for comparing how various locations appeared, and the impressions, including the color of light reflections, were significant.
Moreover, it was commented that the expressions on MOBIUZ monitors "looked even better" compared to the visuals seen during development.
Furthermore, from the perspective of how to deliver such color, light, and shadow expressions to users, opinions were exchanged regarding BenQ's "game art" concept, which is advocated by its gaming monitor brand "MOBIUZ," and the value brought by "Smart Game Art," a unique function that optimizes color expression by focusing on the artistic nature of each title. This demonstrated the high affinity between the worldview expression aimed for by "Nioh 3" and MOBIUZ's visual technology.
## MOBIUZ Series: Gaming Monitors for Game Art
Mr. Yusuke Takami, MOBIUZ Product Manager, also gave a presentation, explaining the difference in color expression between general gaming monitors and MOBIUZ monitors, which were developed with "game art" as their development concept.
In the presentation, it was explained that while general gaming monitors offer color modes focused on visibility for competitive purposes or RPG modes categorized by large game genres, actual game titles have a wider variety of art styles.
The MOBIUZ series has been developed based on proprietary data obtained by analyzing the art styles of hundreds of game titles. Its distinctive feature is that it is equipped with three styles of color modes—"Fantasy," "Sci-Fi," and "Realistic"—instead of genre-based color modes like RPG. Additionally, for PC gameplay, by installing the unique "Color Shuttle" software, the "Smart Game Art" function is provided, which automatically analyzes the screen during play using AI and applies optimal game color settings. At the product experience event, comparisons were made using different game titles, showcasing how optimal color expressions are automatically set for each game and the differences in expression according to each worldview. This emphasized that users can enjoy the game world, as intended by its creators, with greater immersion using BenQ's recommended color modes, without complex manual adjustments.
The MOBIUZ series adds two new models, "EX321UZ" and "EX271QZ," to the OLED model "EX271UZ" announced last year, expanding the OLED model lineup.