Nearly halved in 20 years. Consumption of fish continues to decline. Born from the desire to "have people eat more fish," the seafood rare-cutlet restaurant "Genkai" Shinsaibashi branch reopens.
Benners, a seafood processing startup, is reopening its "Genkai" Shinsaibashi branch on March 31, 2026, to promote fish consumption through a new "seafood rare-cutlet" concept. This initiative aims to address the significant decline in Japanese fish consumption by offering a modern, accessible way to enjoy seafood.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:30
- 🔍 Collected: March 30, 2026 at 22:56 (26 min after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Seafood processing startup Benners Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), which is working to protect fish-eating culture by "eating" it, will reopen the seafood rare-cutlet specialty restaurant "Genkai" Shinsaibashi branch in Osaka on Tuesday, March 31, 2026, as a new initiative to propose ways to enjoy fish more deliciously and casually.
In recent years, fish consumption in Japan has decreased significantly. According to statistics from the Ministry of Agriculture, Forestry and Fisheries, annual per capita seafood consumption has dropped from approximately 40kg in 2001 to approximately 23kg in 2022, nearly halving in about 20 years.
Although fish is globally recognized as a healthy food, "moving away from fish" is progressing, especially among the younger generation, due to the hassle of home cooking and changes in dietary habits.
Under these circumstances, Benners is promoting initiatives to propose new ways to enjoy fish through dining out, based on the idea that "increasing the experience of eating fish deliciously will lead to protecting the fish-eating culture."
One form of this is the birth of the seafood rare-cutlet "Genkai."
■ A new experience of eating fish as a "rare-cutlet"
"Seafood rare-cutlet" was born by layering the charm of "fish," which is characteristic of Genkai, onto the Japanese-style dish of "cutlet." Until now, Genkai has delivered the deliciousness of fish to many customers through seafood bowls. This seafood rare-cutlet was born as a new dish to further expand that appeal.
Crispy and fragrant on the outside.
Moist and rare texture on the inside.
Although it is a fried food, it is not too heavy, and we have finished it as a dish where you can enjoy the umami of the fish, which feels like sashimi, along with the fragrance of the batter.
At Genkai, we offer a new style called "seafood rare-cutlet," where fish is fried in a rare state. What spreads inside the crispy batter is fish with a rare texture, just like sashimi. It is a new way to taste fish that you may have seen before, but have never encountered.
As a cooking method that brings out the maximum umami of fish, and as a new gateway to enjoying fish dishes more casually, we will propose a "new Japanese food" that allows you to enjoy fish more deliciously.
⚫︎ Menu Introduction (Partial Excerpt)
・Seafood Rare-Cutlet Medium Fatty Tuna (with red miso soup) Price: 2,900 yen (tax included)
・Seafood Rare-Cutlet Salmon & Scallop (with red miso soup) Price: 2,500 yen (tax included)
・Mackerel Cheese Fry (with red miso soup) Price: 1,000 yen (tax included)
Utilizing "candle mackerel," a small, underutilized fish with few uses in the market.
■ "Seafood Rare-Cutlet Genkai Shinsaibashi Branch" Store Overview
・Location: 2-6-9 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture
4-minute walk from Shinsaibashi Station on the Subway Midosuji Line
3-minute walk from Namba Station on the Subway Midosuji Line
329m from Namba Station (Osaka Metro)
・Business Hours: 11:00 - 15:00 (L.O. 14:30) / 17:00 - 21:00 (L.O. 20:30)
・Number of Seats: 28 seats
・Renewal Opening Date: Tuesday, March 31, 2026
In recent years, fish consumption in Japan has decreased significantly. According to statistics from the Ministry of Agriculture, Forestry and Fisheries, annual per capita seafood consumption has dropped from approximately 40kg in 2001 to approximately 23kg in 2022, nearly halving in about 20 years.
Although fish is globally recognized as a healthy food, "moving away from fish" is progressing, especially among the younger generation, due to the hassle of home cooking and changes in dietary habits.
Under these circumstances, Benners is promoting initiatives to propose new ways to enjoy fish through dining out, based on the idea that "increasing the experience of eating fish deliciously will lead to protecting the fish-eating culture."
One form of this is the birth of the seafood rare-cutlet "Genkai."
■ A new experience of eating fish as a "rare-cutlet"
"Seafood rare-cutlet" was born by layering the charm of "fish," which is characteristic of Genkai, onto the Japanese-style dish of "cutlet." Until now, Genkai has delivered the deliciousness of fish to many customers through seafood bowls. This seafood rare-cutlet was born as a new dish to further expand that appeal.
Crispy and fragrant on the outside.
Moist and rare texture on the inside.
Although it is a fried food, it is not too heavy, and we have finished it as a dish where you can enjoy the umami of the fish, which feels like sashimi, along with the fragrance of the batter.
At Genkai, we offer a new style called "seafood rare-cutlet," where fish is fried in a rare state. What spreads inside the crispy batter is fish with a rare texture, just like sashimi. It is a new way to taste fish that you may have seen before, but have never encountered.
As a cooking method that brings out the maximum umami of fish, and as a new gateway to enjoying fish dishes more casually, we will propose a "new Japanese food" that allows you to enjoy fish more deliciously.
⚫︎ Menu Introduction (Partial Excerpt)
・Seafood Rare-Cutlet Medium Fatty Tuna (with red miso soup) Price: 2,900 yen (tax included)
・Seafood Rare-Cutlet Salmon & Scallop (with red miso soup) Price: 2,500 yen (tax included)
・Mackerel Cheese Fry (with red miso soup) Price: 1,000 yen (tax included)
Utilizing "candle mackerel," a small, underutilized fish with few uses in the market.
■ "Seafood Rare-Cutlet Genkai Shinsaibashi Branch" Store Overview
・Location: 2-6-9 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture
4-minute walk from Shinsaibashi Station on the Subway Midosuji Line
3-minute walk from Namba Station on the Subway Midosuji Line
329m from Namba Station (Osaka Metro)
・Business Hours: 11:00 - 15:00 (L.O. 14:30) / 17:00 - 21:00 (L.O. 20:30)
・Number of Seats: 28 seats
・Renewal Opening Date: Tuesday, March 31, 2026