Halved in 20 Years. Born from the Desire for People to "Eat More Fish" as Consumption Declines, Fish Restaurant Seafood Rare Cutlet "Genkai" Shinsaibashi Reopens
Benners Co., Ltd., a seafood startup, is reopening 'Genkai', a specialty store for seafood rare cutlets in Shinsaibashi, Osaka. The restaurant aims to revive Japan's declining fish-eating culture by offering an innovative 'crispy outside, rare inside' fish dining experience.
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- 📰 Published: March 30, 2026 at 22:30
- 🔍 Collected: March 30, 2026 at 22:56 (26 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 07:09 (584h 13m after Collected)
Benners Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), a seafood processing startup that protects fish-eating culture by "eating" it, will reopen the seafood rare cutlet specialty store "Genkai" Shinsaibashi branch in Shinsaibashi, Osaka, on Tuesday, March 31, 2026, as a new initiative to propose ways to enjoy fish more deliciously and casually.
In recent years, fish consumption in Japan has decreased significantly. According to statistics from the Ministry of Agriculture, Forestry and Fisheries, the annual seafood consumption per capita dropped from about 40 kg in 2001 to about 23 kg in 2022, nearly halving in about 20 years.
Although fish is globally evaluated as a healthy food, the "shift away from fish" is progressing, especially among the younger generation, against the backdrop of the hassle of cooking at home and changes in dietary habits.
Under these circumstances, Benners is advancing initiatives to propose new ways to enjoy fish through dining out, based on the idea that "increasing the experience of eating fish deliciously will lead to protecting the fish-eating culture."
The seafood rare cutlet "Genkai" was born as one form of this.
■ A new experience of eating fish as "Rare Cutlet"
"Seafood Rare Cutlet" was born by superimposing the charm of Genkai's "fish" on the uniquely Japanese dish of "cutlet". Genkai has delivered the deliciousness of fish to many customers through seafood rice bowls. This seafood rare cutlet was born as a new dish to further expand that charm.
Fragrant and crispy on the outside.
Moist and rare texture on the inside.
Although it is a fried dish, it is not too heavy, and it is finished as a dish where you can enjoy the umami of fish that feels like sashimi, along with the aroma of the batter.
At Genkai, we offer a new style called "Seafood Rare Cutlet," in which fish is fried in a rare state. Spreading inside the crispy batter is fish with a rare texture just like sashimi. It is a new way to taste fish that seems familiar but you have never encountered before.
As a cooking method that maximizes the umami of fish, and as a new entry point to enjoy fish dishes more casually, we will propose a "new Japanese food" to enjoy fish more deliciously.
⚫︎ Menu Introduction (Excerpt)
Seafood Rare Cutlet Medium Fatty Tuna (with red miso soup) Price: 2,900 yen (tax included)
Seafood Rare Cutlet Salmon & Scallop (with red miso soup) Price: 2,500 yen (tax included)
In recent years, fish consumption in Japan has decreased significantly. According to statistics from the Ministry of Agriculture, Forestry and Fisheries, the annual seafood consumption per capita dropped from about 40 kg in 2001 to about 23 kg in 2022, nearly halving in about 20 years.
Although fish is globally evaluated as a healthy food, the "shift away from fish" is progressing, especially among the younger generation, against the backdrop of the hassle of cooking at home and changes in dietary habits.
Under these circumstances, Benners is advancing initiatives to propose new ways to enjoy fish through dining out, based on the idea that "increasing the experience of eating fish deliciously will lead to protecting the fish-eating culture."
The seafood rare cutlet "Genkai" was born as one form of this.
■ A new experience of eating fish as "Rare Cutlet"
"Seafood Rare Cutlet" was born by superimposing the charm of Genkai's "fish" on the uniquely Japanese dish of "cutlet". Genkai has delivered the deliciousness of fish to many customers through seafood rice bowls. This seafood rare cutlet was born as a new dish to further expand that charm.
Fragrant and crispy on the outside.
Moist and rare texture on the inside.
Although it is a fried dish, it is not too heavy, and it is finished as a dish where you can enjoy the umami of fish that feels like sashimi, along with the aroma of the batter.
At Genkai, we offer a new style called "Seafood Rare Cutlet," in which fish is fried in a rare state. Spreading inside the crispy batter is fish with a rare texture just like sashimi. It is a new way to taste fish that seems familiar but you have never encountered before.
As a cooking method that maximizes the umami of fish, and as a new entry point to enjoy fish dishes more casually, we will propose a "new Japanese food" to enjoy fish more deliciously.
⚫︎ Menu Introduction (Excerpt)
Seafood Rare Cutlet Medium Fatty Tuna (with red miso soup) Price: 2,900 yen (tax included)
Seafood Rare Cutlet Salmon & Scallop (with red miso soup) Price: 2,500 yen (tax included)