Event

Flower Miffy, the popular Miffy flower shop, to open for a limited time at Shibuya Hikarie for the first time in about 4 years starting July 9, 2026 (Thu)!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 7:00 PM ・ Updated Jul 8, 2026 9:07 PM ・ 15 min read ・ Source: PR TIMES

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Flower Miffy, the popular Miffy flower shop, to open for a limited time at Shibuya Hikarie for the first time in about 4 years starting July 9, 2026 (Thu)! — Image: PR TIMES

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000002106.000022901.html Distributor: PR TIMES
Published: Jul 2, 2026

Flower Miffy, the flower shop of the popular Dutch picture book character Miffy, operated by Benelic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Takeshi Yokoyama), will open for a limited time at Shibuya Hikarie (Location: Shibuya-ku, Tokyo) from Thursday, July 9, 2026, to Wednesday, July 22, 2026.

The Flower Miffy Pop-Up Marche will feature a corner where customers can purchase Miffy original color mall flowers. In addition, new products will be available, including an A4 clear file and two types of shop tote bags exclusive to the Flower Miffy Pop-Up Marche, as well as glasses available in five colors perfect for summer, and a set item where customers can choose their favorite key ring and ribbon charm.

Furthermore, to celebrate the opening, a campaign will be held where customers who purchase 3,300 yen (tax included) or more at the Flower Miffy Pop-Up Marche will receive a "Flower Miffy Original Photo-Style Clear Card."

"Flower Miffy Pop-Up Marche" Event Outline

Store Name: Flower Miffy Pop-Up Marche

Period: Thursday, July 9, 2026 - Wednesday, July 22, 2026

Location: Shibuya Hikarie ShinQs 2F Event Stage 2 (2-21-1 Shibuya, Shibuya-ku, Tokyo)

Business Hours: (Mon-Sat) 11:00 AM - 9:00 PM, (Sun/Holidays) 11:00 AM - 8:00 PM

*Business hours are subject to the facility's hours. Admission may be restricted during peak times.

Purchase Bonus Details

*Images are for illustrative purposes. (Top row) 1st phase, (Bottom row) 2nd phase

Content: Receive a "Flower Miffy Original Photo-Style Clear Card (8 types in total, 4 types each for the 1st and 2nd phases)" for every 3,300 yen (tax included) spent.

Target: Customers who make a single purchase of 3,300 yen (tax included) or more in-store.

Period: 1st Phase: Thursday, July 9, 2026 - Ends when supplies run out

2nd Phase: Friday, July 17, 2026 - Ends when supplies run out

Eligible Stores: Flower Miffy Pop-Up Marche

Notes: One card will be given at random for every 3,300 yen (tax included) spent. Designs vary by period. Cards will not be distributed at Flower Miffy stores nationwide or the Flower Miffy online shop.

Mall Flower Corner Details

*Image from a previous event

A corner where customers can choose and purchase Miffy original color mall flowers.

Flower Miffy Pop-Up Marche Exclusive Products

This is a convenient A4-sized clear file featuring a Miffy design surrounded by colorful flowers, perfect for organizing documents and mail. It's an exclusive design for the Flower Miffy Pop-Up Marche, combining practicality and collectibility.

Product Name: Flower Miffy A4 Clear File Event Exclusive Design

Price: 627 yen (tax included)

Size: W220 x H310mm

Material: PP

Notes: This is an exclusive product for the Flower Miffy Pop-Up Marche.

Blue Gray Pink

These are exclusive Flower Miffy Pop-Up Marche tote bags in blue gray and pink, featuring the main visual design. They have a large capacity, suitable for commuting or school, and can be folded compactly due to their lack of gussets, making them recommended for use as eco-bags or secondary bags.

Product Name: Flower Miffy Shop Tote Bag Event Exclusive Blue Gray / Pink

Price: 990 yen each (tax included)

Size: W440 x H440mm

Material: 100% Cotton

Notes: This is an exclusive product for the Flower Miffy Pop-Up Marche. Each shop tote bag can only be purchased by customers who buy one or more items in the store. The shop tote bag cannot be purchased separately.

Release Date: Thursday, July 9, 2026

Sales Stores: Flower Miffy Pop-Up Marche

Notes: These will not be sold at Flower Miffy stores nationwide or the Flower Miffy online shop.

New Products Released July 9

Pink Blue

Green Yellow

Orange

These are colored transparent glasses with a luster finish, featuring a frilled design along the rim, inspired by Miffy and flowers. The glasses have a gradient at the bottom and are available in five colors: "Pink," "Blue," "Green," "Yellow," and "Orange." Using different colored glasses as a pair is also recommended.

Product Name: Flower Miffy Colorful Glass Flower Frill Pink / Blue / Green / Yellow / Orange

Price: 2,420 yen each (tax included)

Size: φ77mm x H90mm

Material: Glass

Notes: At the Flower Miffy online shop, these are sold as a set with artificial flowers.

Flower Miffy Cloud

Bear (Sunshine City Alpa store/Asakusa store exclusive) Belly (Tennoji Mio store/LUCUA Osaka store exclusive)

Duck (Online shop/Pop-Up Marche exclusive) Ribbon Charm (5 types in total)

This is a set item where you can combine an elegant silver key ring with a ribbon charm in your favorite color. The key rings have different handling stores depending on the design, and you can also enjoy store-exclusive designs.

Product Name: Flower Miffy Silver Key Ring / Ribbon Charm

Types: Flower Miffy / Cloud / Bear (Sunshine City Alpa store/Asakusa store exclusive) / Belly (Tennoji Mio store/LUCUA Osaka store exclusive) / Duck (Online shop/Pop-Up Marche exclusive)

Price: 1,815 yen each (tax included) Material: Key Ring / Zinc Alloy, Iron; Ribbon Charm / Polyester, Iron, Brass

Notes: Ribbon charms can be chosen from 5 types and are sold as a set with the key ring. At the Flower Miffy Pop-Up Marche, only "Flower Miffy," "Cloud," and "Duck" will be sold. "Flower Miffy" and "Cloud" are common designs across all stores, including the online shop.

Mini Towel Hydrangea Mini Towel Sunflower & Lemon

Face Towel Hydrangea Face Towel Sunflower & Lemon

The popular "Watairo" series of Imabari towels from the long-established towel maker Nishikawa, known for its soft texture, will feature its first Flower Miffy exclusive designs. Embroidered around Miffy's face are seasonal flowers such as hydrangeas, sunflowers, and lemons, allowing you to subtly incorporate Miffy into your daily life.

Product Name: Flower Miffy Watairo Mini Towel Hydrangea / Sunflower & Lemon

Flower Miffy Watairo Face Towel Hydrangea / Sunflower & Lemon

Price: Mini Towel / 1,210 yen each (tax included), Face Towel / 1,980 yen each (tax included)

Size: Mini Towel / W250 x H250mm, Face Towel / W340 x H800mm

Material: 100% Cotton

Notes: At the Flower Miffy online shop, these are sold as a set with artificial flowers.

Release Date: Thursday, July 9, 2026

Sales Stores: Flower Miffy Pop-Up Marche, Flower Miffy stores nationwide, Flower Miffy online shop.

About Flower Miffy

Flower Miffy is the flower shop of the popular Dutch picture book character Miffy. It offers cute flower arrangements that delight the heart, as well as merchandise available only here. "Flower Miffy Juice Garden," where you can enjoy Miffy's cute original drinks, is also available at the Asakusa store and the Tennoji Mio store in Osaka.

Official Website: https://benelic.com/flowermiffy/

X: https://x.com/FlowerMiffy

Instagram: https://www.instagram.com/flower_miffy_official/

Flower Miffy Online Shop: https://www.benelic-flower.com/

Illustrations Dick Bruna C copyright Mercis bv,1953-2026 www.miffy.com

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase promotional materials and products for the "Flower Miffy Pop-Up Marche" event. They include a poster with Miffy, various clear cards, a display of colorfulモールフラワー (mall flowers), a clear file, and a tote bag, all featuring Miffy and floral designs.

A promotional poster for "Flower Miffy Pop-Up Marche" featuring Miffy holding flowers, surrounded by white and yellow flowers on a light blue background. The event dates and location are visible.
Eight different designs of "Flower Miffy original photo-style clear cards" are shown, each featuring Miffy in various poses with flowers or other elements, and the 'Flower Miffy' logo.
A display of various colorfulモールフラワー (mall flowers) in different shapes and sizes, arranged in vases, suggesting a selection available for purchase.
A "Flower Miffy A4 clear file" with an event-limited design, featuring Miffy holding flowers surrounded by colorful floral patterns on a white background.
A "Flower Miffy shop tote bag" in a light color, featuring Miffy holding flowers surrounded by gray floral patterns and the 'Flower Miffy' logo.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 7:00 PM — Distributor PR TIMES
Collected　Jul 2, 2026 10:24 AM
AI structured & analyzed　Jul 2, 2026 10:24 AM
Desk-reviewed & published　Jul 2, 2026 7:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000002106.000022901.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Flower Miffy, the popular Miffy flower shop, to open for a limited time at Shibuya Hikarie for the first time in about 4 years starting July 9, 2026 (Thu)!”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/benelic-com/en/news/2026-07-02-%E6%9D%B1%E4%BA%AC-%E6%B8%8B%E8%B0%B7%E3%83%92%E3%82%AB%E3%83%AA%E3%82%A8%E3%81%AB%E3%81%A6%E7%B4%844%E5%B9%B4%E3%81%B6%E3%82%8A%E3%81%AE%E9%96%8B%E5%82%AC%E3%81%8C%E6%B1%BA%E5%AE%9A-%E4%BA%BA%E6%B0%97%E7%B5%B5%E6%9C%AC%E3%82%B7%E3%83%AA%E3%83%BC%E3%82%BA%E3%83%9F%E3%83%83%E3%83%95%E3%82%A3%E3%83%BC%E3%81%AE%E3%81%8A%E8%8A%B1%E5%B1%8B

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