June 21st is Miffy's Birthday! Flower Miffy, a popular children's book character Miffy's flower shop, will hold a birthday campaign from June 19th to celebrate Miffy's birthday and the 7th anniversary of the Asakusa store.

Benelic Corporation (Headquarters: Chiyoda-ku, Tokyo, Representative Director President: Takeshi Yokoyama) operates 'Flower Miffy', a flower shop based on the popular Dutch children's book character Miffy. To commemorate Miffy's birthday on June 21st and the 7th anniversary of the Asakusa store, 'Flower Miffy Birthday Campaign' will be held from June 19th, 2026 (Friday).

■ About 'Flower Miffy Birthday Campaign'

June 21st is Miffy's birthday. The first two picture books were published in the Netherlands on June 21, 1955, and have been certified as 'Miffy Day' by the Japan Memorial Day Association.

Nationwide Flower Miffy and Flower Miffy Online Shop will hold the 'Flower Miffy Birthday Campaign' from June 19th (Friday) to celebrate Miffy's birthday and the 7th anniversary of Flower Miffy Asakusa store.

During the campaign period, customers who purchase 8,800 yen or more per transaction will receive a 'Flower Miffy Sacoche' (4 colors, non-sale item) inspired by the colors of hydrangeas. Additionally, from the same day, new products themed around Miffy and flowers or colors, such as the popular original plush keychain mascot 'Flower Miffy Howa Howa Mascot Cosmos Purple' and the colorful 'Embossed Mug Cup' in three colors, will be launched to make Miffy's birthday more vibrant.

■ About Novelty Gift

Content: One 'Flower Miffy Sacoche' (4 types, non-sale item) will be given as a gift.

Target: Customers who purchase 8,800 yen or more per transaction (tax included).

Period: From June 19th, 2026 (Friday) until sold out.

Target Stores: Nationwide Flower Miffy and Flower Miffy Online Shop

Note: One gift per transaction. Color cannot be chosen.

■ New Product Details

This is an original mascot keychain from Flower Miffy, featuring a purple outfit inspired by cosmos. It can be attached to bags or pouches and is an item that adds a touch of flowers to your daily style.

Product Name: Flower Miffy Howa Howa Mascot Keychain Cosmos Purple

Price: 2,970 yen (tax included)

Size: Approximately W95 x H160mm

Material: Polyester

Note: Purchase limit of 4 items per person. Sold as a set with Art Flower at Flower Miffy Online Shop (3,410 yen/tax included).

Pink Blue

Yellow Back Pattern Image

This is a mug cup with embossed processing that gives a three-dimensional effect. Available in three colors: pink, blue, and yellow. Recommended for daily tea time or as a gift. The large mouth diameter allows you to arrange flowers and decorate as a flower arrangement.

Product Name: Flower Miffy Embossed Mug Cup Pink/Blue/Yellow

Price: 3,190 yen each (tax included)

Size: φ90 x H85mm

Material: Ceramic

Note: Sold as a set with Art Flower at Flower Miffy Online Shop (3,630 yen each/tax included).

Sales Stores: Nationwide Flower Miffy and Flower Miffy Online Shop

Release Date: June 19th, 2026 (Friday)

■ About Flower Miffy

Flower Miffy is a flower shop based on the popular Dutch children's book series Miffy. It offers cute flower arrangements that appeal to women's hearts and goods that can only be purchased here. The 'Flower Miffy Juice Garden', where you can enjoy Miffy's cute original drinks, is also available at Asakusa store and Osaka Tennoji Mio store.

Official Website: https://benelic.com/flowermiffy/

X: https://x.com/FlowerMiffy

Instagram: https://www.instagram.com/flower_miffy_official/

Flower Miffy Online Shop: https://www.benelic-flower.com/

■ Store Information

Store Name: Flower Miffy Sunshine City Alpa Store

Address: 1F, Sunshine City Alpa, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo

Store Name: Flower Miffy Asakusa Store

Address: 1F, Aisomura Building, 2-19-7 Kaminarimon, Taito-ku, Tokyo

*Note: Flower Miffy Juice Garden is also available.

Store Name: Flower Miffy Tennoji Mio Store

Address: 6F, Main Building, Tennoji Mio, 10-39 Hidanoin-cho, Tennoji-ku, Osaka City, Osaka

*Note: Flower Miffy Juice Garden is also available.

Store Name: Flower Miffy Luqa Osaka Store

Address: 8F, Luqa Osaka, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka

Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2026 www.miffy.com