Benelic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Takeshi Yokoyama), which operates the flower shop 'Flower Miffy' based on the popular Dutch picture book character Miffy, will open a limited-time store at Keio Department Store Shinjuku (Location: Shinjuku-ku, Tokyo) from Thursday, April 30 to Wednesday, May 13, 2026.
At the Flower Miffy Pop-Up Marche, we will be selling gift sets featuring maintenance-free art flowers paired with Miffy plush toys perfect for Mother's Day, as well as a new product, the 'Flower Miffy Howa-Howa Mascot Carnation Red,' which looks like a miniaturized version of the popular dress-up fluffy plush toy. Additionally, to coincide with the opening, we will run a campaign where customers who purchase 5,500 yen (including tax) or more at the Flower Miffy Pop-Up Marche will receive a 'Flower Miffy Original Design Sorting Pouch (not for sale).'
### ■ 'Flower Miffy Pop-Up Marche' Event Outline Store Name: Flower Miffy Pop-Up Marche Period: Thursday, April 30 - Wednesday, May 13, 2026 Location: Keio Department Store Shinjuku, 1F Main Entrance Event Terrace (1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo) Business Hours: (Mon-Sat) 10:00 - 20:30, (Sun/Holidays) 10:00 - 20:00 * Business hours are subject to the facility's operating hours. Admission may be restricted during peak times.
### ■ About Purchase Benefits Details: Presenting a 'Flower Miffy Original Design Sorting Pouch (2 types in total, 1 type each for the 1st and 2nd release)' Eligibility: Customers who purchase 5,500 yen (including tax) or more in the store Period: 1st Release Design (Blue) - From Thursday, April 30, 2026 (Ends when stock runs out) 2nd Release Design (Pink) - From Thursday, May 7, 2026 (Ends when stock runs out) Target Store: Flower Miffy Pop-Up Marche Note: One item will be given per transaction. The design varies depending on the period.
### ■ Recommended Flower Arrangement Products on Sale
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Flower Miffy Pop-Up Marche