Belta Corporation Co-hosts 62nd Annual Meeting of the Japan Society of Perinatal and Neonatal Medicine Luncheon Seminar

Belta Corporation (Headquarters: Minato-ku, Tokyo / President and CEO: Katsumi Takekawa, hereinafter referred to as Belta) will co-host the 62nd Annual Meeting of the Japan Society of Perinatal and Neonatal Medicine Luncheon Seminar titled "Preconception Care as the Starting Point for Family Building ~Current Status and Implementation from the Perspective of Behavioral Economics~" on July 12, 2026 (Sunday).

In conjunction with co-hosting this seminar, Belta, in collaboration with Dr. Kiyotaka Kawai, Chairman of Kameda Medical Group, who will be a speaker at the seminar, conducted a survey on awareness and behavior regarding nutritional intake from before pregnancy to during pregnancy, targeting 414 individuals who are pregnant, trying to conceive, pregnant, or have experienced childbirth.

Part of the survey results are scheduled to be presented during this seminar. Through this initiative, Belta aims to connect the knowledge of medical professionals with the voices of consumers, and to promote the development of health from before pregnancy and preconception care.

Background of Co-hosting the Luncheon Seminar

With the mission of "Solving challenges in women's life stages," Belta has been dedicated to supporting women through their life stages, including trying to conceive, pregnancy, childbirth, and postpartum. In addition to providing products and services, Belta has been engaged in promoting health from before pregnancy and preconception care through collaborations with local governments, medical institutions, and educational institutions.

Preconception care is an important concept not only for future pregnancy and childbirth but also for young generations to consider their own health and life plans. On the other hand, there are individual differences in the timing of accessing necessary information and the triggers for actual behavior, necessitating initiatives that connect the knowledge of medical professionals with the awareness and behavioral realities of consumers.

This luncheon seminar will view preconception care as the "starting point for family building" and will discuss the significance of support from before pregnancy for perinatal medical care, as well as the support that medical professionals, companies, and society can provide in collaboration. Through co-hosting this seminar, Belta hopes to connect consumer voices with discussions in the medical field and contribute to the dissemination of preconception care.

Luncheon Seminar Overview

The 62nd Annual Meeting of the Japan Society of Perinatal and Neonatal Medicine is an academic conference where physicians, medical professionals, and researchers involved in the health of mothers and children before and after pregnancy and childbirth, and in neonatal medicine, share and discuss the latest knowledge and practices in perinatal and neonatal medicine. Belta will co-host the luncheon seminar "Preconception Care as the Starting Point for Family Building ~Current Status and Implementation from the Perspective of Behavioral Economics~" held during this academic conference.

Name: 62nd Annual Meeting of the Japan Society of Perinatal and Neonatal Medicine Luncheon Seminar

Theme: Preconception Care as the Starting Point for Family Building - Current Status and Implementation from the Perspective of Behavioral Economics -

Date and Time: July 12, 2026 (Sunday) 12:10 - 13:10

Venue: Venue 13, Pacifico Yokohama Conference Center 3F, Rooms 313 & 314

Chair: Dr. Yu Watari (Yokohama City University Hospital)

Speaker: Dr. Kiyotaka Kawai (Kameda IVF Clinic Makuhari)

Co-hosts: Belta Corporation / BELTA Official Website: https://www.congre.co.jp/jspnm2026/

Co-sponsored Seminar Information: https://www.congre.co.jp/jspnm2026/co-sponsored-seminar.html

In this seminar, Dr. Yu Watari, Vice Director and Chief Professor of Pediatric Surgery at Yokohama City University Hospital, will serve as the chair, and Dr. Kiyotaka Kawai will be the speaker, to discuss the approach to support that views preconception care as the starting point for family building.

Survey on Awareness and Behavior Regarding Nutritional Intake from Before Pregnancy to During Pregnancy

In conjunction with co-hosting this seminar, Belta, in collaboration with Dr. Kawai, conducted a survey on awareness and behavior regarding nutritional intake from before pregnancy to during pregnancy, targeting 414 individuals who are pregnant, trying to conceive, pregnant, or have experienced childbirth.

Nutritional intake from before pregnancy to during pregnancy is one of the important themes when considering preconception care. On the other hand, there are differences among consumers regarding when they learn about necessary nutritional information, what information they use to consider intake, and how they think about nutritional intake during preconception and pregnancy. This survey aims to grasp the awareness and behavioral realities of consumers regarding nutritional intake from before pregnancy to during pregnancy, through their awareness of nutrients such as folic acid, their considerations when choosing supplements, and their behavior regarding nutritional intake during preconception and pregnancy. Part of the survey results are scheduled to be presented during this luncheon seminar. By connecting the knowledge from the medical field with consumer voices, we aim to provide assistance in considering the necessary information provision and support for health development from before pregnancy.

About Dr. Kiyotaka Kawai

Chairman of Kameda Medical Group. Director of Kameda IVF Clinic Makuhari, Advisor to Omotesando ART Clinic. Certified Specialist and Instructor of the Japan Society of Obstetrics and Gynecology, Certified Specialist and Instructor of the Japan Society for Reproductive Medicine, Certified Physician of the Japan Society of Infertility. As a specialist in reproductive medicine and infertility treatment, he is involved in medical care for those who wish to conceive, and also works on visualizing medical care using treatment data, improving medical quality based on KPIs, and establishing research infrastructure. He also participates in academic and administrative committee activities and focuses on joint research and collaboration with companies and universities in the field of reproductive medicine.

Towards the Promotion of Preconception Care

Belta will continue to work on promoting health development from before pregnancy and preconception care by connecting the knowledge of medical professionals with consumer voices. Furthermore, through collaboration with local governments, medical institutions, and educational institutions, we will promote the creation of an environment where necessary information reaches people at the right time, and advance initiatives to support preconception care as a whole society.

Company Overview Company Name: Belta Corporation

Location: Aoyama Building 5F, 2-12-28 Kita-Aoyama, Minato-ku, Tokyo

Representative: Katsumi Takekawa, President and CEO

Business Activities: Life Stage Marketing Business

URL: https://belta.co.jp

About Belta Corporation

Belta Corporation operates the women's life stage brand BELTA with the mission of "Solving challenges in women's life stages." BELTA offers products and services that support women through life stage changes from various aspects such as health, beauty, career, and finances. The company also promotes initiatives in collaboration with local governments, community organizations, and hospitals, and has supported over 1.5 million women across a wide range of age groups from teenagers to 80s since the brand's establishment in 2013.

*We, along with the following group companies, are working to expand the life stage industry.

・Baby Renta Co., Ltd. https://babyrenta.com/

・Torana Co., Ltd. https://torana.co.jp/

・QOOL Career Co., Ltd. https://newcareer.qo-ol.jp/