Belong Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koichiro Nishimura; hereinafter "Belong"), which operates the peer-to-peer used smartphone sales and purchase service "Nicosuma," has compiled sales trends for used smartphones on "Nicosuma" before and after Apple Inc.'s price revision on June 25, 2026.

After Apple's Price Revision, "Nicosuma" Sees 16% Increase in Used Smartphone Sales Volume and 14% Increase in Average Purchase Price

On June 29, 2026, Belong released a forecast stating, "If the prices of new iPhones are revised (increased), the used smartphone market will also see a short-term price increase." (*1)

Although the prices of major iPhone series have been kept the same in this price revision by Apple, it has become clear that the used smartphone market is already beginning to be affected.

In the three days (72 hours) immediately following the price revision on June 25 at 22:00, sales volume of used smartphones on "Nicosuma" increased by 16% compared to the three days prior to the announcement, and the average purchase price also increased by 14%.

*1: June 29, 2026, Belong Inc. "Belong, part of the Itochu Group, Releases Forecast for Future Used Smartphone Price Fluctuations Based on Analysis of Peer-to-Peer Market Trends" (https://prtimes.jp/main/html/rd/p/000000194.000044035.html)

Comment from "Nicosuma" Representative

In this price revision by Apple, some product lines such as Mac and iPad were targeted, and no revision was made to iPhones themselves. However, on "Nicosuma," orders significantly increased immediately after the price revision.

The background to this is the "preemptive demand" from consumers. It is thought that people, anticipating that iPhones will undergo a similar price revision in the near future, and that prices in the overall used smartphone market will rise in conjunction, are purchasing used smartphones of "newer models" in good condition and with long usability before prices go up.

Analysis Premises

Target Data: Sales performance on "Nicosuma" (https://www.nicosuma.com/)

Comparison Period: [72 hours before announcement] June 22, 2026, 22:00 - June 25, 2026, 21:59

[72 hours after announcement] June 25, 2026, 22:00 - June 28, 2026, 21:59

About "Nicosuma"

"Nicosuma" is a used smartphone sales and purchase service operated by Belong, part of the Itochu Group. With the motto "More you, than new," we help customers choose a smartphone that fits their lifestyle!

◇ Nicosuma (Used Smartphone Sales)

https://www.nicosuma.com/

Carefully selected high-quality devices that overturn the image of used smartphones!

You can choose the device that's right for you, with detailed condition reports for each unit.

◇ Nicosuma Purchase (Smartphone Purchase)

https://www.nicosuma.com/sell

Easy estimates without registration!

With simple appraisal standards and thorough data erasure, you can use our service with confidence, even if it's your first time selling a smartphone.

Helpful information regarding smartphone purchases and sales is also available on "Nicosuma Tsushin" (https://www.nicosuma.com/magazine).

Belong, with the mission "To deliver the next value that we can be proud of to our loved ones," offers used device services tailored to customers, regardless of whether they are individuals or corporations, including the e-commerce site for individual used smartphones "Nicosuma" (https://www.nicosuma.com/), "Nicosuma Purchase" (https://www.nicosuma.com/sell), and the rental, sales, and purchase service for corporate used smartphones "Belong One" (https://bz.belong.co.jp/). We always adhere to the principle of "honesty," and through rigorous inspections, we provide high-quality devices at fair prices, offering peace of mind with used devices to everyone.

Company Name: Belong Inc. (Itochu Group)

Company Establishment: February 2019

Representative: President and CEO Koichiro Nishimura

Location: ◆Headquarters: Akasaka ZEN Building 4F, 6-4-10 Akasaka, Minato-ku, Tokyo

◆Zama Operation Center: GLP Zama 3F, 2-10-10 Hironodai, Zama-shi, Kanagawa

● Company names, product names, service names, etc., mentioned are trademarks or registered trademarks of their respective companies.

FACT BOX

  • Source: PR TIMES
  • Category: 販売動向
  • Organizations: Apple