Belong Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koichiro Nishimura; hereinafter "Belong"), which operates "Nicosuma," a sales and purchase service for used smartphones for individuals, has compiled an analysis of the impact on the used smartphone market and a forecast of price fluctuations, assuming future iPhone price revisions by Apple, based on transaction data from peer-to-peer marketplaces such as flea market apps.

Past iPhone Price Revisions and Their Impact on Used Smartphone Selling Prices in the Peer-to-Peer Market

Belong Inc. monitors and analyzes transaction data from peer-to-peer marketplaces like flea market apps. An analysis of trends in the used smartphone market based on peer-to-peer transaction data for the iPhone price revision implemented in July 2022 revealed a sales price increase of 11.5% to 13.4% at its peak after the revision compared to immediately before.

Forecasted Impact on the Used Smartphone Market Assuming Future iPhone Price Revisions

<Forecast 1: Short-term peak price increase approximately one week after announcement>

A simulation was conducted using the latest prices of current flagship iPhone models, applying them to the current used smartphone market, based on market data from the July 2022 iPhone price revision.

Although the background of this price revision differs from that of 2022 (※1), it is predicted that if a uniform 10% price increase is implemented for major iPhone models, selling prices in the peer-to-peer market will rise by 9.8% to 12.4%.

The background for this short-term price increase is the influx of consumers seeking more affordable devices into the used smartphone market due to the rise in new product prices. The concentrated rush demand following the announcement of the price revision is expected to rapidly push up selling prices.

※1: The iPhone price revision in 2022 was primarily due to adjustments in exchange rates associated with the "weak yen."

<Forecast 2: Long-term return to pre-revision price levels over approximately two to four months>

After reaching its peak, prices are expected to gradually stabilize over approximately two to four months, converging to pre-revision price levels in the long term.

The background for this is the temporary surge in demand circulating within a certain period, in addition to the inherent nature of used smartphones whose market value naturally declines with the passage of time. Due to these factors, prices are expected to eventually turn downwards even after a temporary surge.

Assumptions for Analysis

Forecasted figures are Belong's proprietary predictions calculated from past data and current market trends.

Capacity is assumed to be 256GB.

Smartphones in good condition (equivalent to the highest grade in each service) are assumed.

About Nicosuma

"Nicosuma" is a used smartphone sales and purchase service operated by Belong, an Itochu Group company. With the motto "More you, than new," we help customers choose smartphones that fit their lifestyle!

◇Nicosuma (Used Smartphone Sales)

https://www.nicosuma.com/

Carefully selected high-quality devices that overturn the image of used smartphones!

You can choose the device that suits you with detailed condition descriptions for each unit.

◇Nicosuma Purchase (Smartphone Purchase)

https://www.nicosuma.com/sell

Easy estimates without registration!

From simple appraisal standards to thorough data erasure, it can be used with confidence even by those who are new to selling smartphones.

Helpful information regarding smartphone purchases and sales is also available on "Nicosuma Tsushin" (https://www.nicosuma.com/magazine).

Company Overview

Belong, with the MISSION "To deliver the next value that we can be proud of to our loved ones," offers used device services tailored to customers, regardless of whether they are individuals or corporations, including the e-commerce site "Nicosuma" (https://www.nicosuma.com/) and "Nicosuma Purchase" (https://www.nicosuma.com/sell) for individual used smartphones, and the rental, sales, and purchase service "Belong One" (https://bz.belong.co.jp/) for corporate used smartphones. We always adhere to the principle of "honesty" and provide peace of mind for used devices to everyone at fair prices through rigorous inspections.

Company Name: Belong Inc. (Itochu Group)

Company Establishment: February 2019

Representative: Koichiro Nishimura, President and CEO

Location: ◆Head Office: Akasaka ZEN Building 4F, 6-4-10 Akasaka, Minato-ku, Tokyo

◆Zama Operation Center: GLP Zama 3F, 2-10-10 Hironodai, Zama City, Kanagawa Prefecture

●Company names, product names, service names, etc. mentioned are trademarks or registered trademarks of their respective companies.

FACT BOX

  • Source: PR TIMES
  • Category: 市場分析
  • Organizations: Apple