Belluna Gourmet Opens New EC Site "Minna no Sakaya" Where You Can Enjoy Famous Sakes from Across Japan at Local Prices with Free Shipping
Belluna Co., Ltd. has launched "Minna no Sakaya," a new e-commerce site offering direct delivery of Japanese sake from breweries nationwide with free shipping, starting April 1st. The platform aims to support sake breweries facing declining consumption and rising costs, while also making it easier for consumers to access a wide variety of regional sakes at fair prices. The service primarily features tasting sets, allowing customers to explore diverse flavors and characteristics from different regions.
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Belluna Co., Ltd. (Headquarters: Ageo City, Saitama Prefecture / Representative: Kiyoshi Yasuno) will launch "Minna no Sakaya," an EC site offering direct delivery from sake breweries with free shipping, starting April 1st (Wednesday).
We want to create a liquor store that benefits everyone—sake breweries, customers, and the Japanese sake industry. That is why it is 'Minna no Sakaya' (Everyone's Liquor Store), and that is its mission.
In recent years, the business environment for sake breweries has become increasingly severe due to factors such as declining consumption and rising raw material prices in the Japanese sake industry. Additionally, consumers face challenges in easily acquiring famous sakes from across Japan due to increased distribution costs and concerns about quality. Against this backdrop, our company will develop a service focused on 'direct delivery from sake breweries,' 'sales at local prices,' and 'free shipping' to build a new sales channel. This aims to both create revenue opportunities for sake breweries and expand purchasing opportunities for consumers, thereby contributing to the sustainable development of Japanese sake culture.
'Minna no Sakaya,' an EC site for direct delivery from sake breweries, is a service that delivers local Japanese sake, in collaboration with breweries nationwide, directly from the breweries to consumers. This achieves price transparency by offering fair prices equivalent to local prices, and by making shipping free, consumers can easily enjoy famous sakes from across the country from the comfort of their homes. Furthermore, sales will primarily focus on tasting sets that allow customers to enjoy multiple brands at once, making it easy to experience the unique characteristics and taste differences of each region.
Going forward, we will continue to expand the number of participating sake breweries and our product lineup. Through 'Minna no Sakaya,' our company will continue to work on providing new value for Japanese sake and revitalizing the market.
■ Product Overview
※Product contents may vary depending on the season.
■ Product Name: Teimatsu Tasting Set 720ml x 3 bottles
■ URL: https://www.minsaka.jp/c/nihonshu/4002254
■ Volume: 720ml x 3 bottles
■ Price: 8,250 yen
■ Brewery: Matsuoka Brewery / Saitama Prefecture
■ Product Description: A tasting set of Teimatsu, the flagship brand of Matsuoka Brewery in Saitama Prefecture. This 3-bottle tasting set allows you to enjoy a variety of aromas, flavors, and unique characteristics resulting from different ingredients and brewing methods.
■ Product Name: Tanizakura Carefully Selected Local Sake Tasting Set 720ml x 6 bottles
■ URL: https://www.minsaka.jp/c/nihonshu/4002266
■ Volume: 720ml x 6 bottles
■ Price: 9,724 yen
■ Brewery: Tanizakura Brewery / Yamanashi Prefecture
■ Product Description: A 6-bottle set that allows you to fully enjoy the charm of Tanizakura Brewery. You can experience different characteristics, from Ginjo-shu to Kimoto-zukuri.
■ Belluna Company Profile
Under the management philosophy of "providing products and services that enrich our customers' clothing, food, housing, and leisure," the Belluna Group will continue to offer delicious and affordable products that families and friends will want to eat.
Company Name: Belluna Co., Ltd.
(Stock Code 9997, Tokyo Stock Exchange Prime Market)
Representative: Kiyoshi Yasuno, President and Representative Director
Location: 4-2 Miyamoto-cho, Ageo City, Saitama Prefecture
Corporate Website: https://www.belluna.co.jp/
Business Activities: Property and Hotel Business / Cosmetics and Health Food Business
Gourmet Business / Nurse-related Business / Kimono-related Business
Apparel and Goods Business / Other Businesses
Database Utilization Business