Belle Lus Launches “Fluffy Soy Flour and Rice Flour Pancake Mix Made with Water Only”

Belle Lus Co., Ltd. (Representative Director: Seiya Onuma; Tsu City, Mie Prefecture), which provides dietary guidance and instructor training, has launched sales of “Fluffy Soy Flour and Rice Flour Pancake Mix Made with Water Only,” a high-protein, lower-carb product designed to make nutritional intake easy. The product is a gluten-free pancake mix made without wheat flour, using soy flour and rice flour as its base. It can be prepared easily with water alone, without eggs or milk, making it suitable for busy mornings, children’s snacks, and diets focused on health or weight management. Background In recent years, rising health awareness has led more people to reassess their eating habits. Needs such as “I want to follow a gluten-free diet,” “I want meals with more protein,” and “I want to choose foods that feel safe for children” have been growing. At the same time, many people feel that health-conscious foods take too much preparation, are unsatisfying in taste or texture, or are difficult to keep eating consistently. Busy mornings often lead to skipping breakfast or relying on sweet bread products, increasing demand for foods that combine convenience with health. In response, Belle Lus has launched a soy flour and rice flour pancake mix that can be made simply with water while helping users obtain needed nutrition. Although gluten-free and made with soy flour and rice flour, it offers both everyday tastiness and ease of preparation, supporting busy daily eating habits. Product Features ・High protein and lower carb to support healthy eating Using soy flour makes it easy to consume protein. Carbohydrates are limited to 52.1g per 100g, making the product easy to incorporate for those conscious of health or dieting. It is recommended for people who want to enjoy pancakes while dieting, avoid overly restricting sweets, or add protein-conscious meals to their routine. Its satisfying texture makes it suitable for breakfast or snacks. ・Gluten-free, without wheat flour The product uses no wheat flour and is made with domestically produced Japanese soy flour and rice flour. As a gluten-free food attracting attention in recent years, it is also suited to health-conscious consumers and those looking to improve their diet. ・Gentle sweetness from cane sugar The mix uses rich-tasting cane sugar for sweetness, creating a mild flavor that is easy to enjoy daily without becoming tiresome. ・Enjoyable for children and adults Free from the eight major allergens, the product can be enjoyed by a wide range of age groups, from young children to adults. It is also suitable for children’s snacks and breakfast. Recommended For ・People concerned about belly bloating who want to reassess their diet ・People aiming to improve constipation ・People who want to enjoy snacks while dieting ・People who want to adopt a carb-conscious diet ・People who want foods that take children’s meals and allergies into consideration Product Information Product name: Fluffy Soy Flour and Rice Flour Pancake Mix Made with Water Only Launch date: From May 15, 2026 Net content: 200g Price: 1,320 yen, tax included Sales channel: Rakuten Ichiba Profile: Rie Matsuda Rie Matsuda is a nurse, public health nurse, and diet instructor. Born in 1986, she is a mother of three. After caring for cancer patients as a nurse, she worked as a public health nurse, providing adult health education and health guidance for people with metabolic syndrome and diabetes. Drawing on her own experience of naturally losing 12kg through diet, she founded a business as an instructor specializing in weight loss through eating. Her book “Zubora Shunshoku Diet,” focused on practical meal methods that are easy to adopt, became a bestseller and helped create the “#Shunshoku” trend in the diet field. She has guided more than 4,500 students to successful weight loss. The “Shunshoku” series has now surpassed 400,000 cumulative copies, and her total social media following exceeds 700,000. She also serves as representative director of the Belle Life Style Association. Company Overview Company name: Belle Lus Co., Ltd. Representative: Representative Director Seiya Onuma Locations: Head office / 2-312 Sakaemachi, Tsu City, Mie Prefecture, Nisshin Mie Building 5F e; Branch office / 2-5-14 Higashi-Shimbashi, Minato-ku, Tokyo, NOVEL WORK Shimbashi 3F Established: July 5, 2018 Business: Diet courses and diet supporter training courses URL: https://belle-lus.com