BellSystem24 Enters Live Commerce Support Domain

BellSystem24 Inc. (Head Office: Minato-ku, Tokyo; President and Representative Director: Kajiwara Hiroshi; hereinafter: "the Company") has launched a total support service (hereinafter: "this service") for companies considering the introduction and operation of live commerce, covering everything from planning to customer acquisition, production, delivery operation, and performance measurement. By having professional contact center operators, who are experts in customer service, act as broadcasters, the Company contributes to improving the customer experience by clearly conveying the appeal of products while directly answering viewers' questions. Live commerce scene at Senjukai (Left: Senjukai employee, Right: Company staff operating Senjukai's contact center) The Japanese live commerce market is gaining attention as a new sales method against the backdrop of the continuously expanding e-commerce market. According to the Ministry of Economy, Trade and Industry's *1 fiscal 2024 market survey on e-commerce, the domestic BtoC e-commerce market has grown to approximately 26.1 trillion yen, and online product purchases have become a daily activity. In this context, live streaming sales methods, which can convey the appeal and usage of products in real-time, are attracting interest as a way to encourage consumers' purchasing decisions. On the other hand, live commerce also faces operational challenges. Success heavily depends on the broadcaster's "speaking skills," "product understanding," and "immediate responsiveness." Securing personnel with all three qualities is difficult, and operations dependent on specific broadcasters carry the risk of individual dependence. Such challenges are factors preventing many companies from venturing into or continuing with live commerce. The Company has many employees who have refined their skills in "understanding and communicating products and services to customers" through operations in diverse industries such as mail-order, finance, telecommunications, and manufacturing, for over 1,500 companies annually. In live commerce supported by the Company, such personnel act as broadcasters, answering viewers' questions on the spot and providing an experience where customers can "purchase with satisfaction." ■About This Service This service is a BPO service that comprehensively supports live commerce operations, flexibly responding from planning to broadcasting and performance verification. Leveraging the Company's cultivated strengths in "ability to clearly communicate products and services to customers" and "ability to respond to customer inquiries in real-time" through contact center operations, in addition to the know-how in planning and broadcasting accumulated through internally hosted webinar deliveries and exhibition video production, the Company realizes live broadcasts that lead to purchases through interactive communication with viewers. Furthermore, utilizing the data analytics capabilities of Thinker Inc. (Head Office: Minato-ku, Tokyo; President and Representative Director: Fujinawa Yoshiyuki; hereinafter: "Thinker"), a data marketing specialist company and subsidiary of the Company, BellSystem24 provides accompanying support for results generation. Service Details: https://www.solution.bell24.co.jp/ja/solution/sales_marketing/livecommerce/?utm_source=release&utm_medium=prtimes ■Features of This Service 1. Resolving Viewers' Questions On the Spot Through Broadcasts by "Customer Service Professionals" The Company has numerous personnel who can clearly convey the appeal of products and immediately respond to customer inquiries through contact center operations. Since personnel with systematized customer service skills can be continuously assigned, stable quality broadcasting operations are possible. Furthermore, as there are also personnel with diverse backgrounds and skills such as beauty advisors and registered dietitians, it is possible to consider assigning the optimal broadcaster for specific products. 2. One-Stop Operation Support System For the success of live commerce, not only the day of broadcast but also prior planning and post-broadcast performance verification are essential, thus the Company provides total support for all the following processes. Scope of Live Commerce Support Services 3. Start Broadcasting in as Little as One Month, Continuous Improvement with Data Analysis Since the Company handles all necessary preparations for broadcasting, even companies without a dedicated studio can minimize their burden and start broadcasting in as little as one month. After broadcasting, the Company supports continuous improvement for ROAS*2 enhancement through viewer data and purchase factor analysis. ■Implementation Case Study At "Belle Maison," operated by Senjukai Co., Ltd., it was decided to combine live commerce distribution utilizing real event venue assets to reach more customers with fan meetings held in Osaka, where its head office is located. The Company supported this by assigning staff with product knowledge, who are responsible for operating Senjukai's contact center, as broadcasters, and assisted from planning and production to distribution operation and performance verification. In the broadcast of "Summer Fashion Recommended Items LIVE" on April 4, 2026, Senjukai employees and Company staff appeared. It recorded 1,858 viewers and 2,858 plays (including archive viewing).