"Kiri® MEETS SUMMER Campaign" to be Held from July 1 (Wed)!

Bel Japan Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Aytekin Yildiz; hereinafter "Bel Japan") will hold the "Kiri® MEETS SUMMER Campaign" for its No. 1 cream cheese brand*, "Kiri," starting July 1, 2026 (Wed). This year, we will also sequentially roll out limited-edition packages in collaboration with the popular character, the Minions. Please take this opportunity to enjoy the "Kiri Series" with its adorable Minion designs and apply for the campaign.

Campaign to Offer Luxurious Prizes! Minions to Appear on "Kiri" Packages in Limited Quantities!

"Kiri," which has been loved in Japan for over 40 years as the No. 1 brand in the cream cheese category*, has been adored by many, from children to adults. To express our gratitude to those who enjoy the unchanging deliciousness of "Kiri" every day, we are undertaking various initiatives.

"Kiri" will be holding the "Kiri® MEETS SUMMER Campaign" from July 1, 2026 (Wed) to August 31, 2026 (Mon). In this campaign, by applying via LINE with a receipt of 300 yen (tax included) or more for eligible "Kiri" products, 500 winners will receive a 1,000 yen original QUO card Pay (Prize A), and 500 winners will receive a set of "Kiri" original goods (Prize B). Furthermore, by applying with a receipt of 1,000 yen (tax included) or more, 500 winners will receive a set of Bel products (Prize C).

Also, continuing from last year, the popular characters, the Minions, will appear on product packaging. Designs that fully capture the charm of the unique and adorable Minions, such as "Kiri® Creamy Potion" and "Kiri® & Stick," will add vibrancy to various summer scenes, including family snack times. This is a special project to help you enjoy a delicious and happy summer with the Minions.

*1 Based on SRI+ cream cheese market cumulative sales value from June 2025 to May 2026.

"Kiri® MEETS SUMMER Campaign" Overview

[Campaign Overview]

During the campaign period, by applying via LINE with a receipt of 300 yen (tax included) or more, or 1,000 yen (tax included) or more for eligible "Kiri" products, a total of 1,500 winners will have a chance to win an original QUO card Pay worth 1,000 yen, "Kiri" original goods, or a set of Bel products.

*Please check the campaign website for details on eligible products, application requirements, terms and conditions, and precautions.

[Campaign Website]

https://www.bel-japon.com/kiri/summer2026/

[Campaign Period (Receipt Valid Until)]

July 1, 2026 (Wed) – August 31, 2026 (Mon)

*Application Deadline: August 31, 2026 (Mon) 23:59

[Eligible Products]

- Kiri® Creamy Potion Limited Edition Minion Design, 6 pieces/10 pieces

(Scheduled for sequential release from late July)

- Kiri® & Stick Limited Edition Minion Design, 1 pack/3 packs

(Scheduled for sequential release from late July)

*Products planned and produced by Bel based on a product licensing agreement with Universal Studios Licensing LLC.

- Kiri® Creamy Potion, 6 pieces/10 pieces/24 pieces

- Kiri® Herb & Garlic, 6 pieces

- Kiri® Fruit Blend Açai & Strawberry, 6 pieces/24 pieces

- Kiri® Fruit Blend Lemon & Yuzu Flavor, 6 pieces

- Kiri® Fruit Blend Peach & Mango, 6 pieces

- Kiri® & Stick, 1 pack/3 packs/8x2 packs

- Kiri® & Stick Strawberry, 1 pack/3 packs

- Kiri® & Stick Blueberry, 1 pack/3 packs

<Other Eligible Products>

- Kiri® Creamy Potion (6+2 pieces)

- Kiri® Creamy Potion (10+2 pieces)

- Kiri® & Stick (3+1 pack)

*Product packaging may change.

*Some products may not be available in certain stores.

*Includes other limited-edition packaging.

[How to Apply]

1. Add the "Kiri Campaign" LINE Official Account as a friend. 2. Enter the required information according to the instructions in the chat room, and take and send a photo of your receipt. 3. If you win, a notification message will be sent between mid-to-late October 2026.

*Applications are also possible with delivery slips or receipts from EC sites.

*Multiple receipts can be combined for application. However, only one course can be applied for per application.

*Please do not delete or block the friend after applying for the campaign. You will not be able to receive winner notifications.

[Prizes]

▼Apply with 300 yen (tax included) or more for eligible products

[Prize A: Original QUO card Pay]

500 winners

Original QUO card Pay worth 1,000 yen

[Prize B: "Kiri" Original Goods Assortment]

500 winners

1 Kiri® Original Pouch

2 Kiri® Miniature Charms (2 types)

3 Kiri® Original Pick Stickers

*Prize contents are subject to change.

▼Apply with 1,000 yen (tax included) or more for eligible products

[Prize C: Bel Product Assortment]

500 winners

1 Kiri® & Stick, 3 packs

2 Kiri® & Stick Strawberry,

3 packs

3 Kiri® Fruit Blend Lemon & Yuzu Flavor,

6 pieces x 2

4 Boursin Hot Honey x 1

*Prize contents are subject to change.

About the "Despicable Me/Minions" Series

This animated series has caused a global social phenomenon and continues to be a record-breaking box office hit. The Minions, mysterious creatures who love bananas, became instantly popular with "Despicable Me" (2010) and "Despicable Me 2" (2013). They finally took center stage in the 2015 film "Minions." "Despicable Me 3" (2017) became the biggest hit in the series and the No. 1 film of the year for all animated movies! In 2022, "Minions: The Rise of Gru" was released, followed by "Despicable Me 4" in 2024, and the latest installment in the series, "Minions & Monsters (tentative title)," is scheduled for theatrical release in 2026. Their popularity extends beyond movies to products, events, games, and more. The endearing, flawed, and destructively cute Minions continue to captivate fans worldwide. And on August 7, 2026 (Fri), "Minions & Monsters" will be released in theaters!

About "Kiri"

"Kiri" is made from fresh raw milk and cream carefully collected from cows raised in rich natural environments. Since its launch in France in 1966, its creamy deliciousness, made with carefully selected ingredients, along with its adorable logo and convenient individual packaging, quickly made it a huge hit. Today, it is loved by many around the world, from children to adults.

URL: https://www.bel-japon.com/kiri/product/

Instagram: https://www.instagram.com/kiri_jp/

X: https://x.com/kiri_japan

Company Profile

Company Name: Bel Japan Inc. Representative Director: Aytekin Yildiz

Founded: November 1, 2005 Capital: 270 million yen

Business Activities: As a subsidiary of Bel France, import and sales of Kiri/Boursin brands (some products manufactured under domestic consignment), marketing activities, new product development, sales support for sales companies, quality improvement, etc.

Office: 313 Minami Aoyama Building 5F, 3-13-18 Minami Aoyama, Minato-ku, Tokyo 107-0062

URL: https://www.bel-japon.com/