Otonari Mart Opens First One-Week Pop-up Store in Shibuya, Tokyo
Beisia is set to host a one-week pop-up store for its new retail format, 'Otonari Mart,' at Tokyu Foodshow in Shibuya from May 28 to June 3, 2026.
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- 📰 Published: May 19, 2026 at 23:00
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Otonari Mart, a retail format developed by Beisia (Headquarters: Maebashi City, Gunma Prefecture; President: Takahito Aiki), will open its first pop-up store in the Tokyo area for one week, from Thursday, May 28, to Wednesday, June 3, 2026, at 'Shibuya Tokyu Foodshow,' This Week 3.
Otonari Mart is a new business format (fast food & lifestyle store) offering a lineup of products that are easy for individuals to use and allow customers to enjoy delicious meals even during busy days. Based on the concept of 'enriching individual meal scenes,' the store provides items tailored to personal needs and dining scenes at affordable sizes and prices, ranging from addictive 'guilty' foods and drinks to health-conscious original products.
At this first pop-up store, Otonari Mart will showcase its most popular original products, allowing visitors to experience the brand's charm. Exclusive set sales will also be available.
◆ Planned Products for the Pop-up Store
■ Fast Food Counter for Freshly Prepared Items
Featuring the 'Take-a-Bite! Katsu-don Series' and the 'Uplift Drink Series'.
■ Lifestyle Store Original Products
Popular items such as 'Rice Accompaniments,' 'Bread Toppings,' 'Guilt-Free Salads,' 'Curries,' and 'Swemo' (Style Sweets) will be available.
Otonari Mart is a new business format (fast food & lifestyle store) offering a lineup of products that are easy for individuals to use and allow customers to enjoy delicious meals even during busy days. Based on the concept of 'enriching individual meal scenes,' the store provides items tailored to personal needs and dining scenes at affordable sizes and prices, ranging from addictive 'guilty' foods and drinks to health-conscious original products.
At this first pop-up store, Otonari Mart will showcase its most popular original products, allowing visitors to experience the brand's charm. Exclusive set sales will also be available.
◆ Planned Products for the Pop-up Store
■ Fast Food Counter for Freshly Prepared Items
Featuring the 'Take-a-Bite! Katsu-don Series' and the 'Uplift Drink Series'.
■ Lifestyle Store Original Products
Popular items such as 'Rice Accompaniments,' 'Bread Toppings,' 'Guilt-Free Salads,' 'Curries,' and 'Swemo' (Style Sweets) will be available.
FAQ
What is Otonari Mart?
A new retail format by Beisia, operating as a fast food and lifestyle store designed to enrich individual meal experiences.
What is the goal of the Shibuya pop-up?
To introduce the brand to the Tokyo market and allow customers to experience their unique products tailored for individual dining.
What products are available?
Hand-held katsu-don, original energy dessert drinks, guilt-free salads, curries, and sweets.