Welcoming 4 New Tenants, Bringing the Total to 10: 'Beisia Town Yaita Store' Grand Reopening

Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture, President: Takahito Aiki) will reopen the 'Beisia Town Yaita Store' (hereinafter 'Yaita Store') on Friday, April 24, 2026. With this renovation, the Yaita Store will be reborn as the second store of the new format 'Beisia Town' born in March this year. As a complex commercial facility, we have introduced 4 newly varied tenants to achieve 'one-stop shopping' that meets the diverse needs of the community.

◆ Key points of the Beisia Town Yaita Store renewal opening

Since its opening in September 1994, the Yaita Store has been loved by the local community for over 30 years. While maintaining our supported strength of providing 'clothing, food, and housing' goods, we have expanded the food sales floor and further strengthened our product lineup. In addition, shopping at specialty store tenants can now be completed in one place, transforming it into a more convenient and comfortable shopping space.

◆ Tenants and stores coloring Beisia Town Yaita Store

In this renovation, we aimed for a tenant structure that can be enjoyed by all ages and genders. With the addition of Nishimatsuya and Kids Land US, it has become easier for families with children to use. The food court also provides a 'comfortable whereabouts' where each customer can spend their time as they please and easily take a breather, depending on their generation and the time of day.

[New] Beisia Denki (Smartphones and Home Appliances)
[New] Kids Land US (Indoor Amusement Park)
[New] Nishimatsuya (Maternity, Baby, and Children's goods)
[New] Plus Kitchen (Food Court)
[Relocated] Watts (100 yen shop)
Las Colinas (Women's clothing)
Uru Navi (Buying specialty store)
Rapport Hair (Hair salon)
Usachan Cleaning (Dry cleaning)
AMUUU (Amusement)

◆ Introduction to the Yaita Store sales floor

In the fresh fish corner, we offer fish deli items made in-store. The 'Fishmonger's Bento Series' is a highly satisfying dish featuring thick-cut fish as the main course, accompanied by enjoyable side dishes. In the meat section, we offer a rich variety of easily preparable seasoned meats. At the bakery, croissants and pizzas are baked in-store. Light meals like hamburgers and sandwiches are also lined up. Additionally, the famous brand corner has enhanced the lineup of Senbonmatsu Farm products. (*The famous brand corner will be rolled out from April 28)

The popular 'Fishmonger's Bento Series' | A corner with a rich variety of seasoned meats
The bakery offers many in-store handmade products | Enhanced lineup of Senbonmatsu Farm products

*Images are for illustrative purposes.

◆ Yaita Store implementation events

- Beisia's official character 'Bei-B' is coming!
Friday, April 24, 11:00- / 13:30- / 15:30-
[Location] Near the produce side entrance

◆ Thoughts and themes embedded in 'Beisia Town'

'Beisia Town' is a new complex store model that meets the diverse needs of customers, equipped with the following:
- A complex facility through Beisia × diverse tenants
- One-stop nature where shopping, services, and experiences can be completed in one place
- A living base that blends into local life and supports daily routines

As a 'place of encountering new excitement' where you can meet people, comfortable times, and new daily lives, we will provide value that stays close to the lives of the local community. In addition to our founding philosophy of 'Better things cheaper', we have added the sub-theme of 'More of better things', delivering experiences that slightly expand and bring joy to everyday life.

◆ Beisia Town Yaita Store Overview

Store Name: Beisia Town Yaita Store
Address: 25-1 Suehirocho, Yaita City, Tochigi Prefecture 329-2162
Phone: 0287-44-3511
Business Hours: 9:00-20:00
Regular Holiday: January 1

Based on the philosophy of 'Better things cheaper', Beisia aims to be 'the supermarket receiving the most "thank yous" in Japan', and will continue to evolve together with the local community.