Beisia's "Beisia Premium" Celebrates 3rd Anniversary with 19 New Specialty-Quality Products

Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture; Representative Director and President: Takahito Aiki) will launch 19 new products for its private brand (PB) "Beisia Premium," including a "Gelato Series," frozen foods, and jams, starting April 1st (Wednesday). "Beisia Premium" is a dedicated PB that Beisia, a group of retail professionals committed to customers' daily lives, confidently delivers as "experts in daily necessities," achieving both high quality and low prices.

Furthermore, Beisia Premium has reached its 3rd anniversary since its brand launch, with over 200 items in its lineup. To commemorate the 3rd anniversary and the launch of new products, a special point campaign will also be held. We encourage you to try the new products on this occasion.

Examples of Beisia Premium New Products

◆ Gelato Series (Various)

These products were developed with the desire to deliver authentic gelato, just like from a specialty store. We designed them so customers can enjoy the charm of gelato: "rich yet refreshing aftertaste" and the fun of "kneading to finish." We have a carefully selected lineup, from classic to unique flavors, available only at Beisia.

＜ Series Lineup ＞

• Salted Vanilla Price: 247 yen This item combines delicious milk from Betsukai and sea salt, with Madagascar vanilla beans for an enjoyable aroma.
• Pistachio Price: 247 yen Made with Italian pistachios, it has a natural color and flavor without artificial coloring.
• Berry Mix Price: 247 yen Enjoy the aromas of three types of berries: strawberry, blueberry, and raspberry. It has a tart, adult-oriented flavor.
• Chai Price: 247 yen Spiciness is enhanced with cinnamon and cardamom powder. It's an irresistible flavor for cinnamon and chai lovers.

◆ Shrimp Mayo 120g / Shrimp Chili 130g

Price: 430 yen Available at: All Beisia stores (excluding Beisia Niiza store, Tsudanuma Beat store, Ome Inter store, and Shin-Sayama store)

＜ Development Philosophy ＞

These are authentic Chinese dishes developed with inspiration from specialty Chinese restaurants, easily enjoyable at home. We use large peeled shrimp and achieve a plump texture by retaining 20% moisture. For Shrimp Chili, we significantly changed the flavor from the old product, based on consumer demand for authentic, spicy tastes. The sauce is based on XO sauce, using the umami of seafood like dried shrimp and dried scallops, along with chili garlic sauce, to create an authentic seasoning with a moderate spiciness. For Shrimp Mayo, the aurora sauce, inspired by famous Chinese restaurants, is key, with a focus on balancing richness, sweetness, and acidity. Using egg yolk creates a mellow, deep richness and a sauce that adheres well to the shrimp.

◆ Garlic Pepper Rice

Price: 430 yen

＜ Development Philosophy ＞

A frozen fried rice that recreates the popular flavor of our seasoned meat, "Garlic Pepper Pork Steak," is now available! It reproduces the punchy "Garipe" flavor with the savory aroma of roasted garlic and black pepper, enhanced by a special black sauce. With a generous 500g, it's incredibly satisfying.

◆ Jam Series (Various)

New flavors have been added to the "Specialty Jam Series," a collaboration with Saison Factory. Enjoy these "jams to spread and eat."

＜ Series Lineup ＞

• Apple Butter with Hokkaido Butter Price: 538 yen Made with Hokkaido butter and domestically produced apples with a refreshing balance of tartness and sweetness. Uses oligosaccharides for a gentle sweetness.
• Mixed Berry Butter with Hokkaido Butter Price: 538 yen Uses Hokkaido butter and a mix of strawberries, raspberries, and blueberries for a refreshing aroma.
• Apple Cinnamon Jam with Cinnamon Aroma Price: 538 yen Spicy cinnamon is added for an apple pie-like flavor. Enjoy the crisp texture of domestically produced apples.
• Fragrant Raspberry Jam Price: 538 yen Characterized by the elegant aroma of raspberries. Enjoy the grainy texture of the fruit. Uses organic sugar for a gentle sweetness.

◆ Yakiniku Sauce Series (Various)

This Yakiniku sauce series is characterized by its rich ingredients that cling well to meat, and its focus on carefully selected raw materials and ingredients, offering a satisfying experience. We offer a diverse range of 6 products, from sweet sauces that even children can enjoy to "extra spicy" options recommended for spice lovers.

• Sweet & Umami Fruit Blend Price: 322 yen Uses four types of domestic fruits, offering a balanced enjoyment of fruit aroma, tartness, and sweetness.
• Garlic Overload Price: 322 yen Combines a strong garlic flavor with apple puree for a refreshing aroma.