Liquor made with Taiwanese tea and fruit is interesting right now. Tea fruit liquor 'Teapsy' lands in Japan

Begi Inc. has launched 'Teapsy', a Taiwanese brand of tea and fruit liquor in Japan. Inspired by Taiwan's 'hand-shaken tea' culture, the 9.88% ABV drink comes in 4 flavors and is available online.
新製品NQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 14, 2026 at 23:10
  • 🔍 Collected: April 14, 2026 at 14:31
  • 🤖 AI Analyzed: April 19, 2026 at 16:22 (121h 50m after Collected)
When you walk the streets of Taiwan, you will always find a drink stand somewhere.

Choosing tea leaves, selecting fruits, and specifying the sweetness level for each order. A cup prepared on the spot is called 'Hand-shaken tea (Shou Yao Cha)'. It's not something special, but one of the everyday scenes for the people of Taiwan.

Begi Inc. (Kyoto) has begun the Japanese rollout of 'Teapsy', a brand originating from Taiwan born from that everyday life. Through a single glass of liquor, Teapsy will deliver Taiwan's everyday culture to Japan.

■ Supervised by Tatsuya, connecting the cultures of Tokyo and Taipei
Influencer Tatsuya (Instagram: @tatsuya_tokyo_taipei), who broadcasts the lifestyles of Tokyo and Taipei, supervised Teapsy's worldview and taste.

[Comment from Tatsuya]
'I was impressed by how the free-spirited fun of Taiwan's beloved hand-shaken tea is expressed as an alcoholic beverage. The combination of the aroma of Taiwanese tea and fruit is natural, and I feel it's easy to enjoy even with meals. Including the appearance of the bottle, I think it is a bottle that conveys the atmosphere of Taiwan.'
*Tatsuya: Author of '137 Famous Shops in Taiwan' and has about 260,000 Instagram followers.

■ 3 Characteristics of Teapsy
Arranging Taiwan's everyday 'hand-shaken tea' for adults
'Hand-shaken tea' is a representative drink culture in Taiwan where tea and fruit are combined and prepared on the spot for each order. Teapsy has reconstructed that free and familiar way of enjoying it into an alcoholic beverage. By multiplying the natural sweetness of Taiwan's representative fruits with the deep aroma of carefully selected Taiwanese tea, it finishes with a taste that is both approachable and profound.

An ABV of 9.88% designed with a balance of aroma and taste in mind
The alcohol content is 9.88%. Designed with a balance of aroma and taste, you can enjoy different expressions depending on how you drink it, such as straight, on the rocks, or mixed with soda. Another charm is that it easily fits into various scenes, from relaxing at home to having a drink at a bar or restaurant.

A quiet presence that blends into the space
Chosen from the perspective of 'begi', Teapsy paid special attention not only to the taste but also to the bottle design. It naturally blends in when placed on a bar shelf or dining table, making it an appearance that is easy to incorporate into gifts or store proposals.

■ 4 Flavors and Delicious Pairings
- Lychee x Green Apple x Taiwan Black Tea
(Recommended: with spicy curry or post-meal desserts)
- Pineapple x Passionfruit x Jinxuan Tea
(Recommended: with refreshing appetizers like white fish carpaccio)
- Kumquat x Grapefruit x Oriental Beauty Tea
(Recommended: paired with Japanese dashi broth or for relaxing before bed)
- Mango x Jasmine Tea x Taiwan Herbs
(Recommended: paired with salty snacks like prosciutto and cheese)

We offer 4 varieties where the natural sweet and sourness of tropical fruits overlaps with the aroma of premium Taiwanese tea. All of them have a refreshing and light aftertaste, and you can choose according to your mood or meal of the day.

■ Bring the 'Breeze of Taiwan' home. Limited quantity sets sold at the official online store
To commemorate Teapsy's landing in Japan, we will gradually offer limited quantity sets on our official online store. *Each round will be a limited quantity offer, and once sold out, it will switch to the next content.

1st Round: Limited to 88 sets
2-bottle set for 13,000 JPY (Tax included / Free shipping)
Comes with a 12,000 JPY coupon for a 2-bottle set usable on your next purchase (valid for 7 days)

2nd Round: Limited to 128 sets
2-bottle set for 14,000 JPY (Tax included / Free shipping)
Scheduled to come with a 13,000 JPY coupon for a 2-bottle set usable on your next purchase (valid for 7 days)

3rd Round: Limited to 168 sets
2-bottle set for 15,000 JPY (Tax included / Free shipping)
Since this is the final sales portion, there are no special perks.

▶︎ Official Online Store: https://begi.jp

■ Wanting to deliver the sense of pricing familiar in Taiwan to Japan as much as possible.
Even in its deployment in Japan, Teapsy wants to deliver the sense of pricing familiar in Taiwan as closely as possible. Based on that idea, it is sold at 1,600 TWD per bottle in Taiwan, and 8,000 JPY per bottle in Japan.

First time