95% of Visitors Came as Couples! Baby Goods Exhibition to Support Childbirth Preparation with "Dad's Involvement" is a Great Success
BEFFY's couple-participation baby goods exhibition recorded a 95% couple attendance rate and was a great success.
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- 📰 Published: March 30, 2026 at 19:08
- 🔍 Collected: March 30, 2026 at 22:56 (3h 47m after Published)
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BEFFY Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Rina Kanagi), which operates the baby goods review site "Babiew", held a real event "Let's Look at Baby Goods Together Before and After Childbirth Crisis: Baby Goods Exhibition for Now" on March 7th (Saturday) and 8th (Sunday), 2026, at Urban Dock LaLaport Toyosu, and has released an event report.
On the day, expectant parents in the early stages of pregnancy, such as two months pregnant, and parents raising infants and toddlers visited. Addressing the challenge of "loneliness in information gathering faced by 90% of mothers"*1, 95% of visitors came as couples, providing an opportunity for the first collaborative effort to raise parenting awareness, where both partners began gathering information on baby goods together.
The report article is here:
https://www.babiew.com/article/details/2603babiewevent
Highlight: From "For Now" to an Opportunity for Couples to Cooperate
At this event, award-winning products from the "2025 Babiew Best Baby Goods Awards" were exhibited not only with their specifications but also with real reviews from current mothers and fathers.
At the venue, many expectant fathers were seen enthusiastically picking up exhibits, reading reviews, and conversing with their partners, saying things like "We've looked into this before." Voices such as "I saw baby goods properly for the first time today. (20s Dad)" and "I'm usually busy with work, so it was a good opportunity to have an event where I could casually come and see items! (30s Dad)" were heard, creating many scenes where both mothers and fathers experienced information gathering, which tends to be biased towards mothers.
The 2025 Babiew Best Baby Goods Awards are here:
FAQ
What was the main goal of the "Let's Look at Baby Goods Together Before and After Childbirth Crisis: Baby Goods Exhibition for Now" event?
The main goal was to address the loneliness mothers often feel when gathering information about baby products and to encourage both parents to participate in this process together, fostering a sense of shared responsibility and awareness from the early stages of pregnancy.
What was the attendance rate of couples at the event?
The event saw a remarkable 95% attendance rate of couples, indicating a strong interest from both parents in jointly preparing for childbirth and childcare.
How were the baby goods presented at the exhibition?
The baby goods were presented not only with their specifications but also with real reviews and testimonials from current mothers and fathers who had used them, providing practical insights.
What was the impact of the event on fathers' involvement?
The event provided a valuable opportunity for fathers, who are often busy with work, to engage with baby products, read reviews, and discuss choices with their partners, making information gathering a shared activity.
Where can I find more information about the "2025 Babiew Best Baby Goods Awards"?
You can find more information about the "2025 Babiew Best Baby Goods Awards" at the following link: https://www.babiew.com/b