What percentage of Buyee users surveyed by BEENOS in 2023 reported liking anime?

98% of the 554 Buyee users surveyed by BEENOS reported liking anime.

How many Buyee users stated they watch anime daily according to the BEENOS survey?

30% of the 554 international Buyee users surveyed watch anime on a daily basis.

What was the most common way for Buyee users to start watching anime according to BEENOS?

51.3% of Buyee users began watching anime through television broadcasts.

How many respondents in the BEENOS Buyee survey collect anime merchandise?

Nearly 80% of the 554 Buyee users surveyed engage in anime merchandise collection.

Which service did BEENOS use to survey 554 international anime fans in 2023?

BEENOS surveyed users of its cross-border EC service called 'Buyee'.

BEENOS Releases Survey on Anime Consumption Trends Among Global Fans

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 3:05 PM ・ 4 min read ・ Source: PR TIMES

BEENOS Inc. conducted a survey of 554 international users of its cross-border EC service 'Buyee'. Findings show 98% like anime, with 30% watching daily. Key drivers are storytelling and characters. 51.3% started via TV, and nearly 80% engage in merchandise collection.

BEENOS Inc. (Shinagawa, Tokyo; CEO: Shota Naoi) conducted a survey on anime consumption habits among 554 international customers using the cross-border e-commerce service 'Buyee'.

[Summary of Global Anime Consumption Survey]

- 98.0% like anime, with over half specifically preferring 'Japanese Anime'. - TV broadcasting is the top discovery method (51.3%), leading video streaming sites by 19.6 points. - 30% of respondents watch anime almost daily. The reason for increased watch time is 'encountering a favorite work'. - 'Frieren: Beyond Journey's End' was the top favorite of 2024. For 2025 releases, 'Mobile Suit Gundam GQuuuuuuX' is the most anticipated. - Secondary activities include 'Listening to theme songs' (80.2%) and 'Collecting figures/merchandise' (79.9%).

Over Half Prefer 'Japanese Anime', Strong Support in Asia 98.0% responded they like anime. Among them, 50.4% specifically prefer 'Japanese Anime'. This preference was highest among Traditional Chinese users (65.7%) and Korean users (58.1%), showing stronger affinity in Asia than in English-speaking regions. Top reasons include 'Interesting storylines' (83.3%) and 'Attractive characters' (79.3%).

TV Remains the Dominant Entry Point The most common reason for getting into anime was 'Watching on TV' at 51.3%. While younger generations show a higher preference for video streaming sites, TV broadcasting remains the strongest initial contact point overall.

30% Watch Daily; High Interest in Related Consumption 32.6% watch anime almost every day (20.0% daily, 12.6% 5-6 days a week). Furthermore, nearly 80% enjoy peripheral activities like collecting merchandise and listening to theme songs, highlighting strong purchase-driven engagement.

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Source: PR TIMES
Category: Survey
Products / services: Buyee

BEENOS Releases Survey on Anime Consumption Trends Among Global Fans

⚡ Key Points

TV Remains the Dominant Entry Point The most common reason for getting into anime was 'Watching on TV' at 51.3%. While younger generations show a higher preference for video streaming sites, TV broadcasting remains the strongest initial contact point overall.

30% Watch Daily; High Interest in Related Consumption 32.6% watch anime almost every day (20.0% daily, 12.6% 5-6 days a week). Furthermore, nearly 80% enjoy peripheral activities like collecting merchandise and listening to theme songs, highlighting strong purchase-driven engagement.

FACT BOX

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