BEENOS Releases Survey on Anime Consumption Trends Among Global Fans
BEENOS Inc. conducted a survey of 554 international users of its cross-border EC service 'Buyee'. Findings show 98% like anime, with 30% watching daily. Key drivers are storytelling and characters. 51.3% started via TV, and nearly 80% engage in merchandise collection.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 02:33 (39h 1m after Collected)
BEENOS Inc. (Shinagawa, Tokyo; CEO: Shota Naoi) conducted a survey on anime consumption habits among 554 international customers using the cross-border e-commerce service 'Buyee'.
[Summary of Global Anime Consumption Survey]
- 98.0% like anime, with over half specifically preferring 'Japanese Anime'.
- TV broadcasting is the top discovery method (51.3%), leading video streaming sites by 19.6 points.
- 30% of respondents watch anime almost daily. The reason for increased watch time is 'encountering a favorite work'.
- 'Frieren: Beyond Journey's End' was the top favorite of 2024. For 2025 releases, 'Mobile Suit Gundam GQuuuuuuX' is the most anticipated.
- Secondary activities include 'Listening to theme songs' (80.2%) and 'Collecting figures/merchandise' (79.9%).
■ Over Half Prefer 'Japanese Anime', Strong Support in Asia
98.0% responded they like anime. Among them, 50.4% specifically prefer 'Japanese Anime'. This preference was highest among Traditional Chinese users (65.7%) and Korean users (58.1%), showing stronger affinity in Asia than in English-speaking regions. Top reasons include 'Interesting storylines' (83.3%) and 'Attractive characters' (79.3%).
■ TV Remains the Dominant Entry Point
The most common reason for getting into anime was 'Watching on TV' at 51.3%. While younger generations show a higher preference for video streaming sites, TV broadcasting remains the strongest initial contact point overall.
■ 30% Watch Daily; High Interest in Related Consumption
32.6% watch anime almost every day (20.0% daily, 12.6% 5-6 days a week). Furthermore, nearly 80% enjoy peripheral activities like collecting merchandise and listening to theme songs, highlighting strong purchase-driven engagement.
[Summary of Global Anime Consumption Survey]
- 98.0% like anime, with over half specifically preferring 'Japanese Anime'.
- TV broadcasting is the top discovery method (51.3%), leading video streaming sites by 19.6 points.
- 30% of respondents watch anime almost daily. The reason for increased watch time is 'encountering a favorite work'.
- 'Frieren: Beyond Journey's End' was the top favorite of 2024. For 2025 releases, 'Mobile Suit Gundam GQuuuuuuX' is the most anticipated.
- Secondary activities include 'Listening to theme songs' (80.2%) and 'Collecting figures/merchandise' (79.9%).
■ Over Half Prefer 'Japanese Anime', Strong Support in Asia
98.0% responded they like anime. Among them, 50.4% specifically prefer 'Japanese Anime'. This preference was highest among Traditional Chinese users (65.7%) and Korean users (58.1%), showing stronger affinity in Asia than in English-speaking regions. Top reasons include 'Interesting storylines' (83.3%) and 'Attractive characters' (79.3%).
■ TV Remains the Dominant Entry Point
The most common reason for getting into anime was 'Watching on TV' at 51.3%. While younger generations show a higher preference for video streaming sites, TV broadcasting remains the strongest initial contact point overall.
■ 30% Watch Daily; High Interest in Related Consumption
32.6% watch anime almost every day (20.0% daily, 12.6% 5-6 days a week). Furthermore, nearly 80% enjoy peripheral activities like collecting merchandise and listening to theme songs, highlighting strong purchase-driven engagement.
FAQ
海外ファンのアニメ視聴のきっかけで最も多いのは？
「TV放送を見たから」が51.3%で最多です。動画視聴サイト（31.7%）を19.6ポイント上回っています。
日本アニメが支持される主な理由は何ですか？
「ストーリー展開の面白さ」（83.3%）、「キャラクターの魅力」（79.3%）、「映像表現の素晴らしさ」（70.7%）が上位3位を占めています。
海外ファンのアニメ視聴頻度はどの程度ですか？
「毎日視聴する」層が20.0%にのぼり、「週5〜6日」と合わせると32.6%がほぼ毎日視聴しています。
2025年放送開始作品で最も期待されているタイトルは？
「機動戦士ガンダムGQuuuuuuX」が最も人気を集めています。
アニメ視聴以外の楽しみ方にはどのようなものがありますか？
「主題歌などのコンテンツ視聴」が80.2%、「フィギュアやキャラクターグッズの収集」が79.9%と、いずれも高い割合を示しています。