BEENOS Announces Overseas Anime Fan Purchase Intent Survey: 87% Experienced, Over Half Spent 100k+ Yen
BEENOS Inc. released survey results on anime goods purchase intentions from 554 overseas 'Buyee' users. 87.0% have used cross-border EC, with over half spending more than 100,000 JPY in total. While figures remain the top favorite, there is a clear demand for 'subtle designs' in fashion items suitable for daily use.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 02:35 (39h 3m after Collected)
BEENOS Inc. (Shinagawa, Tokyo; CEO Shota Naoi) conducted a survey on anime goods purchase intentions among 554 overseas customers of its cross-border EC service 'Buyee.' Respondents spanned ages 10 to 70 across 50 countries and regions.
[Survey Summary]
- 87.0% responded they have purchased anime goods via cross-border EC, proving strong demand.
- 'Figures' (39.6%) are the most purchased items, followed by books, plushies, and acrylic stands.
- Over half of respondents have spent a cumulative 100,000 JPY or more on anime goods. Average spending per transaction suggests consistent repeat purchases.
- 90.9% are positive about using anime-collaboration fashion items daily. T-shirts and accessories are the top choices.
- Over half (53.0%) prefer 'subtle designs' with small logos or character placements for fashion items.
- Top desired daily goods include 'wallets/pouches/pass cases' and 'smartphone accessories,' highlighting fans' desire for daily lifestyle integration.
- Desired toys include figures, plushies, and plastic models, showing popularity for 3D IP representations.
- Top SNS platforms are YouTube, Instagram, and X, with significant usage of community tools like Discord and Reddit, indicating active fan interactions.
This survey visualizes insights from overseas fans seeking official goods difficult to obtain locally. BEENOS aims to assist Japanese companies in making strategic decisions for global expansion through these findings.
[Survey Summary]
- 87.0% responded they have purchased anime goods via cross-border EC, proving strong demand.
- 'Figures' (39.6%) are the most purchased items, followed by books, plushies, and acrylic stands.
- Over half of respondents have spent a cumulative 100,000 JPY or more on anime goods. Average spending per transaction suggests consistent repeat purchases.
- 90.9% are positive about using anime-collaboration fashion items daily. T-shirts and accessories are the top choices.
- Over half (53.0%) prefer 'subtle designs' with small logos or character placements for fashion items.
- Top desired daily goods include 'wallets/pouches/pass cases' and 'smartphone accessories,' highlighting fans' desire for daily lifestyle integration.
- Desired toys include figures, plushies, and plastic models, showing popularity for 3D IP representations.
- Top SNS platforms are YouTube, Instagram, and X, with significant usage of community tools like Discord and Reddit, indicating active fan interactions.
This survey visualizes insights from overseas fans seeking official goods difficult to obtain locally. BEENOS aims to assist Japanese companies in making strategic decisions for global expansion through these findings.
FAQ
この調査の対象と規模はどのくらいですか？
越境ECサービス「Buyee」を利用する海外顧客554名を対象としています。10代から70代まで幅広く、居住する国と地域は50にのぼります。
海外ファンが最も購入しているアニメグッズは何ですか？
「フィギュア」が39.6%で突出しており、2位に書籍、3位にぬいぐるみ、4位にアクリルスタンドが続いています。
アニメグッズに費やす累計金額の傾向は？
回答者の過半数が累計「10万円以上」をアニメグッズの購入に費やしており、継続的なリピート購入が行われていることが推察されます。
アニメコラボのファッショングッズに対してどのようなデザインが好まれていますか？
ロゴやキャラクターを小さく配置した「控えめなデザイン」が53.0%で最多の支持を得ており、日常的に使用したいというファン心理が伺えます。
海外のアニメファンはどのようなSNSを主に利用していますか？
YouTube、Instagram、Xが上位ですが、DiscordやRedditといったコミュニティツールの利用も目立ち、ファン同士の交流が活発です。