What percentage of Buyee users have experience with cross-border e-commerce according to BEENOS's survey?

87.0% of Buyee users have experience with cross-border e-commerce according to BEENOS's survey.

How many overseas Buyee users participated in the BEENOS anime goods purchase intent survey?

554 overseas Buyee users participated in the BEENOS anime goods purchase intent survey.

What is the total amount in yen that over half of the surveyed Buyee users have spent on anime goods?

Over half of the surveyed Buyee users have spent more than 100,000 JPY on anime goods.

Which brand's users showed a preference for figures in the BEENOS overseas anime goods survey?

Buyee users showed a preference for figures in the BEENOS overseas anime goods survey.

What type of design do Buyee users prefer for daily-use anime fashion items according to BEENOS's 2024 survey?

Buyee users prefer 'subtle designs' for daily-use anime fashion items according to BEENOS's survey.

BEENOS Announces Overseas Anime Fan Purchase Intent Survey: 87% Experienced, Over Half Spent 100k+ Yen

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 2:06 PM ・ 3 min read ・ Source: PR TIMES

BEENOS Inc. released survey results on anime goods purchase intentions from 554 overseas 'Buyee' users. 87.0% have used cross-border EC, with over half spending more than 100,000 JPY in total. While figures remain the top favorite, there is a clear demand for 'subtle designs' in fashion items suitable for daily use.

BEENOS Inc. (Shinagawa, Tokyo; CEO Shota Naoi) conducted a survey on anime goods purchase intentions among 554 overseas customers of its cross-border EC service 'Buyee.' Respondents spanned ages 10 to 70 across 50 countries and regions.

[Survey Summary] - 87.0% responded they have purchased anime goods via cross-border EC, proving strong demand. - 'Figures' (39.6%) are the most purchased items, followed by books, plushies, and acrylic stands. - Over half of respondents have spent a cumulative 100,000 JPY or more on anime goods. Average spending per transaction suggests consistent repeat purchases. - 90.9% are positive about using anime-collaboration fashion items daily. T-shirts and accessories are the top choices. - Over half (53.0%) prefer 'subtle designs' with small logos or character placements for fashion items. - Top desired daily goods include 'wallets/pouches/pass cases' and 'smartphone accessories,' highlighting fans' desire for daily lifestyle integration. - Desired toys include figures, plushies, and plastic models, showing popularity for 3D IP representations. - Top SNS platforms are YouTube, Instagram, and X, with significant usage of community tools like Discord and Reddit, indicating active fan interactions.

This survey visualizes insights from overseas fans seeking official goods difficult to obtain locally. BEENOS aims to assist Japanese companies in making strategic decisions for global expansion through these findings.

FACT BOX

Source: PR TIMES
Category: Survey
Products / services: Buyee

BEENOS Announces Overseas Anime Fan Purchase Intent Survey: 87% Experienced, Over Half Spent 100k+ Yen

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY