Cross-border EC service 'Buyee' introduces 'Przelewy24,' Poland's largest payment method

tenso, inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Shota Naoi; hereinafter "tenso"), a consolidated subsidiary of BEENOS Inc. that operates the cross-border EC proxy purchasing service "Buyee," has newly introduced "Przelewy24," the most widely used online payment service in Poland, as a payment method for Buyee. By creating an environment where users of Przelewy24—which is prevalent in Poland and the broader Central and Eastern European market—can purchase Japanese products more easily, the company aims to promote the use of Buyee.

Background of the Przelewy24 Introduction Poland is the largest economy in Central and Eastern Europe, with its GDP projected to reach $1 trillion by 2026 (*1). The e-commerce market, in particular, continues to expand at a high growth rate due to the progress of digitalization, making it one of the most strategically valuable markets for Japanese companies aiming to expand into Europe.

Przelewy24 is Poland's largest online payment platform, integrated with over 165 banks and adopted by more than 60,000 merchants (*2). It covers a diverse range of payment methods, including instant bank transfers (which hold the No. 1 market share), the highly popular mobile payment service "BLIK," credit cards, debit cards, and installment/deferred payment options, accounting for approximately 30% of all payment transactions in the country.

With this introduction, Przelewy24 users can now select a familiar payment method they use daily when shopping on Buyee. By enabling the use of highly secure bank payments and methods identical to those used domestically, the psychological barriers associated with cross-border e-commerce—such as anxiety over entering credit card information on overseas sites or uncertainty caused by unfamiliar payment procedures—are mitigated, dramatically improving the quality of the user experience. As a result, service reliability is expected to increase, fostering both the acquisition of new users trying cross-border e-commerce for the first time and the promotion of continuous repeat usage.

The BEENOS Group will continue to solve the barriers to cross-border e-commerce through technology and aims to build a platform that connects Japan with the world.

(*1) https://www.imf.org/en/home (*2) https://www.przelewy24.pl/en

Benefits of Introducing Przelewy24 ・Improved user peace of mind and convenience: By providing the most popular payment method, the psychological hurdle for local consumers to use Japanese sites is lowered. ・Expansion of distribution for Japanese companies: Domestic e-commerce businesses partnered with Buyee can strengthen their approach to the Polish market without additional development costs.

About Buyee "Buyee" is a proxy purchasing service that allows overseas customers to buy Japanese products. It is integrated with major Japanese marketplaces, enabling the purchase of Japanese goods from approximately 120 countries and regions worldwide. In addition to major payment methods such as PayPal and credit cards, users can choose local payment options tailored to regional habits, such as FPX (Malaysia) and iDEAL|Wero (Netherlands/Europe). Furthermore, the service offers various international shipping methods, optional services such as package consolidation and convenience store pickup, and multilingual support. ・Official Website: https://buyee.jp

【Overview of tenso, inc.】 (1) Company Name: tenso, inc. (2) Representative: Shota Naoi, Representative Director and President (3) Headquarters: 8-4-13 Nishi-Gotanda, Shinagawa-ku, Tokyo (4) Date of Establishment: July 2008 (5) Capital: 100 million yen (6) Corporate Website: https://corp.tenso.com/