Beeats Supports Korea's Leferi in First Japan Pop-up, Accelerates Expansion Support Package
Beeats Co., Ltd. participated as the local construction and operations partner for the 'K-Beauty Select Store' held in Tokyo by Leferi, one of Korea's largest influencer companies. Following the success of this joint Japan-Korea direction structure, Beeats will accelerate the deployment of its 'Korea Pop-up Store Expansion Support Package' for Japanese companies, providing end-to-end support for their entry into the Korean market.
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- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
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Beeats Co., Ltd., which co-creates brand experiences in the retail domain, participated as the local construction and operations partner in Japan for the 'K-Beauty Select Store' held in Tokyo by Leferi Co., Ltd., one of Korea's largest beauty influencer marketing companies. The event saw a cumulative attendance of approximately 21,000 visitors.
Through this project, it was demonstrated that the joint Japan-Korea direction structure between Beeats, Leferi, and ALX Design (a subsidiary of Leferi) functions smoothly even in large-scale projects. Moving forward, utilizing this proven execution capability, Beeats will further accelerate the deployment of the recently announced 'Korea Pop-up Store Expansion Support Package' for Japanese companies.
The 'K-Beauty Select Store' in Tokyo was co-hosted by Leferi and Amazon Korea and took place at the 'Yodobashi J6 Building' in Omotesando, Tokyo. In a space of approximately 500 tsubo, which is one of the largest in Leferi's history, Beeats provided comprehensive support, including localization (optimization) to meet Japanese construction standards and overall on-site direction.
The venue was bustling daily with many visitors seeking the experience of the 'K-Beauty Select Store,' making its first landing in Japan. It attracted significant attention from major media outlets in both Japan and Korea and concluded with great success. The event featured brands carefully selected by 1,033 beauty creators. The challenge for this first-time event in Japan was how to accurately realize this experiential store, which is highly supported in Korea, in Japan, where construction rules and business customs differ.
To deeply understand the design intentions of 'ALX Design,' a specialized space design company, alliance partner, and Leferi subsidiary that handles the total construction of pop-ups and flagship stores, Beeats conducted an on-site inspection of the select store held in Korea. They made proposals to carefully bridge the gap in materials and construction methods, which are perceived differently in Japan and Korea. By adapting to the Japanese construction environment, they realized the sophisticated space envisioned by ALX Design in Japan.
The success of this project was supported by the collaborative structure of the three companies: Beeats, Leferi, and ALX Design. The three companies have signed a Memorandum of Understanding (MOU) to build a bidirectional global expansion support system between Japan and Korea, and through the execution of this project, they have further improved the precision of their collaboration.
The 'Korea Pop-up Store Expansion Support Package' for Japanese companies, which recently started being offered, centers on this three-company collaboration. In this package, Beeats serves as the overall Project Manager (PM) for all project processes and acts as the contact point for Japanese companies. Leferi handles marketing (SNS digital/content advertising, offline marketing), PR (media strategy, press day planning/operation), and offline store operation and sales. ALX Design is in charge of space design planning and construction for the stores.
Through this package, Beeats supports the realization of optimal brand experiences tailored to the characteristics of the Korean market by reducing the burden on Japanese companies arising from language and business custom barriers.
The advanced collaboration and coordination capabilities demonstrated in this 'Korean company's expansion into Japan' will also be a major strength when Japanese companies expand into Korea. Beeats provides creative direction that shapes the brand's vision, a communication system connecting Japan and Korea, and flexible responses to different construction rules.
Building on the track record of this 'K-Beauty Select Store,' Beeats will further enhance the service quality of the 'Korea Pop-up Store Expansion Support Package.' Leveraging the strengthened collaboration with Leferi and ALX Design, they will support Japanese companies in a wide range of genres, including apparel, cosmetics, and lifestyle, in building high-quality brand experiences in the Korean market.
Through this project, it was demonstrated that the joint Japan-Korea direction structure between Beeats, Leferi, and ALX Design (a subsidiary of Leferi) functions smoothly even in large-scale projects. Moving forward, utilizing this proven execution capability, Beeats will further accelerate the deployment of the recently announced 'Korea Pop-up Store Expansion Support Package' for Japanese companies.
The 'K-Beauty Select Store' in Tokyo was co-hosted by Leferi and Amazon Korea and took place at the 'Yodobashi J6 Building' in Omotesando, Tokyo. In a space of approximately 500 tsubo, which is one of the largest in Leferi's history, Beeats provided comprehensive support, including localization (optimization) to meet Japanese construction standards and overall on-site direction.
The venue was bustling daily with many visitors seeking the experience of the 'K-Beauty Select Store,' making its first landing in Japan. It attracted significant attention from major media outlets in both Japan and Korea and concluded with great success. The event featured brands carefully selected by 1,033 beauty creators. The challenge for this first-time event in Japan was how to accurately realize this experiential store, which is highly supported in Korea, in Japan, where construction rules and business customs differ.
To deeply understand the design intentions of 'ALX Design,' a specialized space design company, alliance partner, and Leferi subsidiary that handles the total construction of pop-ups and flagship stores, Beeats conducted an on-site inspection of the select store held in Korea. They made proposals to carefully bridge the gap in materials and construction methods, which are perceived differently in Japan and Korea. By adapting to the Japanese construction environment, they realized the sophisticated space envisioned by ALX Design in Japan.
The success of this project was supported by the collaborative structure of the three companies: Beeats, Leferi, and ALX Design. The three companies have signed a Memorandum of Understanding (MOU) to build a bidirectional global expansion support system between Japan and Korea, and through the execution of this project, they have further improved the precision of their collaboration.
The 'Korea Pop-up Store Expansion Support Package' for Japanese companies, which recently started being offered, centers on this three-company collaboration. In this package, Beeats serves as the overall Project Manager (PM) for all project processes and acts as the contact point for Japanese companies. Leferi handles marketing (SNS digital/content advertising, offline marketing), PR (media strategy, press day planning/operation), and offline store operation and sales. ALX Design is in charge of space design planning and construction for the stores.
Through this package, Beeats supports the realization of optimal brand experiences tailored to the characteristics of the Korean market by reducing the burden on Japanese companies arising from language and business custom barriers.
The advanced collaboration and coordination capabilities demonstrated in this 'Korean company's expansion into Japan' will also be a major strength when Japanese companies expand into Korea. Beeats provides creative direction that shapes the brand's vision, a communication system connecting Japan and Korea, and flexible responses to different construction rules.
Building on the track record of this 'K-Beauty Select Store,' Beeats will further enhance the service quality of the 'Korea Pop-up Store Expansion Support Package.' Leveraging the strengthened collaboration with Leferi and ALX Design, they will support Japanese companies in a wide range of genres, including apparel, cosmetics, and lifestyle, in building high-quality brand experiences in the Korean market.
FAQ
What is included in the support for opening a pop-up store in Korea?
It includes comprehensive support from planning, space design, localization to Japanese construction standards, marketing, to offline store operation.
How are the roles divided between Beeats and Leferi?
Beeats acts as the overall PM and contact for Japanese companies, Leferi handles marketing, PR, and store operations, and ALX Design manages space design and construction.
What is their track record?
They successfully collaborated on the construction and operation of the 'K-Beauty Select Store' held in Tokyo in April 2026, which attracted approximately 21,000 visitors.