Korean Global Beauty Brand Biodance Holds New Product Launch Event for First Half of 2026 on March 18th (Wednesday)

BEAUTY SELECTION Co., Ltd. (Headquarters: Gangnam-gu, Seoul, Representative Director: Park Jae-bin), a global beauty brand from South Korea, Biodance, held a new product launch event on Wednesday, March 18th, to allow attendees to experience new products scheduled for release in the first half of 2026, and to introduce their development background and product features.

On the day, Kim Mi-hwa, the founder of Biodance, directly introduced the brand and products, and presented Biodance's unique "Hydrogel Technology" and its vision for the Japanese market.

New Product Launch Event Report

On the day, Kim Mi-hwa, the founder of Biodance, introduced the brand and products based on the theme, "How Biodance has expanded the 'experience of effects' built through hydrogel technology into a daily routine, not just special care."

She also spoke about the vision for the Japanese market: "We will approach the Japanese market as a 'Performance Beauty' brand that builds trust through technology and efficacy, rather than K-Beauty driven by trends."

In the first half of the presentation, the origin of the brand was explained, including the development background of the representative product, the hydrogel mask. In the second half, new products born with the aim of "dailyizing hydrogel technology," the "Collagen Peptide Jelly Serum Mist" and "Caviar PDRN Jelly Serum Mist," were introduced, and attendees were able to try the products themselves.

Many positive comments were received from attendees, such as, "Being able to hear directly from the founder about the brand's origin and product highlights further increased my trust in the brand," and "I was impressed by the story of the products being born from the founder's own experiences."

Furthermore, regarding the new products "Collagen Peptide Jelly Serum Mist" and "Caviar PDRN Jelly Serum Mist," which achieved first place immediately after their Qoo10 pre-sale release*1, reactions concerning their technological prowess included, "It was very impressive to experience how it becomes a spray when actually applied, despite looking like jelly," and "It was a valuable experience to directly hear about the many features it possesses beyond its price." Comments on the packaging and color were also supportive, such as, "The round, cute appearance was striking, and I felt compelled to post it on social media."

Through this event, attendees were able to experience both functionality and design, including the development background and technological capabilities as a "Performance Beauty" brand that builds trust through technology and efficacy, as well as the catchy product appearance and brand world view.

Two types of eye patches, to be pre-released on Qoo10 in May, also unveiled for the first time

At this launch event, it was also announced that two products, "Collagen Peptide Eye Patch" and "Caviar PDRN Eye Patch," will be pre-released on Qoo10 in May.

The two newly unveiled eye patches are concentrated with Biodance's unique hydrogel technology, used in the Real Deep Mask series which has surpassed 180 million cumulative units sold*2, designed to "adhere snugly" to the eye area. The concentrated gel, essentially a solidified eye cream, fits the contours of the skin and delivers ingredients to every fine line without escape while being worn.

Biodance will continue to offer the brand's value, "GLOW," to the Japanese market through various products to be released in the future.

Introducing the Noteworthy New Product: "Spray-On Gel Mask"!

With Biodance's unique "Signature Collagen Recipe," it not only replenishes collagen but also awakens the skin's own elasticity*4. Biodance's exclusive formulation ratio achieves smooth texture, elasticity*3, and radiant glow simultaneously.

POINTS

① Overwhelming Absorption Power: Ultra-low molecular weight 243 Daltons & Collagen Water*5 77%

Utilizing our unique ultra-low molecular weight "243 Dalton Collagen*6," it penetrates every corner of the skin seamlessly, being much smaller than pores*8. Furthermore, a high-concentration formula*8 using 77% collagen water instead of purified water leads to tightened pores*9 and a smooth texture.

② Fundamental Elasticity*4 Care: 10 Types of Signal Peptides*10

It not only replenishes from the outside but also contains 10 types of signal peptides*10 that send "signals to create collagen" to the skin. It supports the skin's own elasticity*4, maintaining a firm and healthy state. It achieves smooth texture, elasticity*4, and radiant glow simultaneously.

Recommended for people who:

・Are concerned about enlarged pores*9 or loss of skin elasticity*4.

・Have makeup that doesn't apply well or foundation that tends to lift.

・Want to achieve a plump, firm, "water-light skin" *11 from within.

The powerful dual synergy of Caviar x PDRN provides dazzling radiance to the skin surface and resilient firmness from within, achieving an ideal skin balance.

POINTS

① Supreme Moisture and Radiance: Caviar Water*12 76% & Caviar Extract*5

Condensed with beneficial caviar ingredients in a 76% caviar water formula.

② Fundamental Density Care: High-purity Salmon PDRN*13

Salmon-derived PDRN*13 blends into the deep layers of the stratum corneum, balancing irregular elasticity*4.

③ "Dual Formula" of Caviar x PDRN*13 for Improved Condition

The ideal combination of caviar and PDRN*13 enhances skin condition improvement effects, leading to healthy and vitalized skin.

Recommended for people who:

・Are concerned about enlarged pores*9 or loss of skin elasticity*4.

・Have makeup that doesn't apply well or foundation that tends to lift.

・Want to achieve a plump, firm, "water-light skin" *11 from within.

*1: Mist category as of February 13, 2026.

*2: Based on cumulative shipment volume after release.

*3: Available at select stores only.

*4: Refers to firming the skin.

*5: Skin conditioning ingredient.

*6: Skin conditioning ingredient: Collagen Extract.

*7: Up to the stratum corneum.

*8: Compared to our company.

*9: Tightens pores and makes them less noticeable by hydrating dryness-induced pores.

*10: Acetyl Hexapeptide-8, Oligopeptide-1, Tripeptide-1, Tripeptide-1 Copper, Palmitoyl Tripeptide-5, Palmitoyl Tripeptide-38, Palmitoyl Pentapeptide-4, Hexapeptide-9, Hexapeptide-12, Pentapeptide-4.

*11: Refers to moisturized, refined skin texture.

*12: Skin conditioning ingredient: Caviar Water.

*13: Skin conditioning ingredient: DNA-Na.

Brand Concept