Korean Global Beauty Brand Biodance Held a 2026 First Half New Product Launch Event on Wednesday, March 18

Biodance, a global beauty brand from South Korea operated by BEAUTY SELECTION Co., Ltd. (Headquarters: Gangnam-gu, Seoul, CEO: Park Jae-bin), held a new product launch event on Wednesday, March 18, where attendees could experience new products scheduled for release in the first half of 2026, as well as learn about the background of their development and their features.

On the day of the event, Biodance founder Kim Mi-hwa directly introduced the brand and its products, sharing the "hydrogel technology" unique to Biodance and the brand's vision for the Japanese market.

New Product Launch Event Report

During the event, Biodance founder Kim Mi-hwa introduced the brand and its products under the theme: "How Biodance has expanded the 'experience of efficacy' built upon its hydrogel technology beyond special care into a daily routine."

She also spoke about the brand's vision for the Japanese market, stating, "We aim to engage with the Japanese market as a 'Performance Beauty' brand that builds trust through technology and efficacy, rather than pushing trend-focused K-Beauty."

In the first half of the presentation, the origins of the brand were explained, including the background behind the development of the hydrogel mask, which can be called the brand's flagship product. In the second half, the new "Collagen Peptide Jelly Serum Mist" and "Caviar PDRN Jelly Serum Mist" were introduced, aiming to "make hydrogel technology a part of daily life," and attendees were able to try the products themselves.

Many positive comments were gathered from the attendees, such as, "Hearing directly from the founder about the background of the brand's creation and the key points of the products gave me an even stronger sense of trust in the brand," and "I was impressed by the story that the products were born from ideas inspired by the founder's own experiences."

Additionally, after actually trying out the new "Collagen Peptide Jelly Serum Mist" and "Caviar PDRN Jelly Serum Mist"—which achieved 1st place*1 immediately following their pre-launch on Qoo10—attendees praised the technological capabilities with reactions like, "It looks like a jelly, but the experience of it becoming a spray when actually sprayed was very impressive," and "It was a valuable experience to hear firsthand about the many features it offers beyond its price point." There was also strong support for the containers and colors, with comments like, "The cute, rounded appearance was memorable, making me want to post it on social media right away."

Through this event, it became an opportunity for attendees to feel both the functionality and design elements—such as the catchy appearance of the products and the brand's worldview—in addition to the product development background and technological prowess of a "Performance Beauty" brand that builds trust through technology and efficacy.

First Public Unveiling of Two Types of Eye Patches Set for Qoo10 Pre-Launch in May

At the launch event, it was also announced that two products, the "Collagen Peptide Eye Patch" and the "Caviar PDRN Eye Patch," will be available for pre-launch on Qoo10 starting in May.

Unveiled for the first time, these two eye patch products condense Biodance's proprietary hydrogel technology—used in the Real Deep Mask series, which has surpassed 180 million cumulative units shipped*2—to "adhere snugly" to the eye area. A concentrated gel made by solidifying eye cream directly fits the unevenness of the skin, and while applied, it fills every corner of the skin texture without letting the ingredients escape.

Biodance will continue to provide the value the brand champions, "GLOW," to the Japanese market through various products slated for future release.

Introducing the Highly Anticipated New Product: "Spraying Gel Mask"!

With Biodance's proprietary "Signature Collagen Recipe," it doesn't just replenish collagen, but awakens the skin's own elasticity*4.

Biodance's exclusive formulation ratio simultaneously achieves a smooth texture, elasticity*4, and a radiant glow.

POINT

① Overwhelming Absorption Power: Ultra-Low Molecular Weight 243 Daltons & Collagen Water*5 77%

Adopting proprietary ultra-low molecular weight "243 Dalton Collagen*6," it penetrates seamlessly into every corner of the skin*7 at a size far smaller than pores*8. Furthermore, a high-concentration formula*8 using 77% collagen water instead of purified water leads to tightened pores*9 and a smooth texture.

② Fundamental Elasticity*4 Care: 10 Types of Signal Peptides*10

In addition to external supplementation, it contains 10 types of signal peptides*10 that send a "signal to create collagen" to the skin. It supports the skin's own elasticity*4, maintaining a firm and healthy state. It simultaneously achieves a smooth texture, elasticity*4, and a radiant glow.

Recommended for those who:

・Are concerned about enlarged pores*9 or loss of skin elasticity*4

・Have poor makeup adherence and find their foundation flakes easily

・Want to achieve a firm, "glass skin"*11 bursting from within

Through the powerful dual synergy of Caviar ✕ PDRN, it imparts a dazzling glow to the skin's surface and a bounce-back firmness from within, realizing the ideal skin balance.

POINT

① Supreme Moisture and Radiance: Caviar Water*12 76% & Caviar Extract*5

A formula with 76% caviar water, condensing the beneficial ingredients of caviar.

② Density Care from the Foundation: High-Purity Salmon PDRN*13

Salmon-derived PDRN*13 blends deep into the stratum corneum, adjusting disrupted elasticity*4 balances.

③ Condition Improvement Effect via the "Double Formulation" of Caviar × PDRN*13

The ideal combination of caviar and PDRN*13 enhances the skin condition improvement effect, leading to a healthy and vibrant skin state.

Recommended for those who:

・Are concerned about enlarged pores*9 or loss of skin elasticity*4

・Have poor makeup adherence and find their foundation flakes easily

・Want to achieve a firm, "glass skin"*11 bursting from within

*1: As of February 13, 2026, in the mist category

*2: Based on total cumulative shipment volume after launch

*3: Available only at select stores.

*4: Giving firmness to the skin

*5: Skin conditioning ingredient

*6: Skin conditioning ingredient: Collagen extract

*7: Up to the stratum corneum

*8: Compared to our conventional products

*9: Tightens the skin and makes pores less noticeable through moisturizing

*10: Acetyl Hexapeptide-8, Oligopeptide-1, Tripeptide-1, Copper Tripeptide-1, Palmitoyl Tripeptide-5, Palmitoyl Tripeptide-38, Palmitoyl Pentapeptide-4, Hexapeptide-9, Hexapeptide-12, Pentapeptide-4

*11: Being moisturized with a refined texture

*12: Skin conditioning ingredient: Caviar water

*13: Skin conditioning ingredient: Sodium DNA

Brand Concept