[Important] Grand Opening of Agricultural Products Direct Sales Store "Ichibanboshi" on April 1, 2026! From Takanezawa Town, Tochigi Prefecture to Dining Tables Nationwide.

Beauty Gate Inc. (Headquarters: Shibuya-ku, Tokyo) will accelerate its regional revitalization project utilizing local resources through the operation of "Roadside Station Takanezawa Genki Appu Mura" in Takanezawa Town, Tochigi Prefecture.

Direct sales stores in rural areas are crucial intersections of local food culture and economy. However, they have not been able to fully realize their potential due to challenges in recognition and distribution networks.

Therefore, Beauty Gate Inc.'s core of this regional revitalization project is not merely the regeneration of facilities, but a new lifestyle proposal that fuses the charm of Takanezawa's "food" and "agriculture" with digital and real-world experiences, delivering it nationwide.

■ Opening on April 1st! What is the Direct Sales Store "Ichibanboshi"?

The newly established direct sales store "Ichibanboshi" within Genki Appu Mura is a hub offering exceptionally fresh agricultural products nurtured by Takanezawa's rich land, and specialty products filled with local dedication.

The name "Ichibanboshi" (meaning "first star" or "best star") embodies the wish for this place to become a beacon of hope for the region, and to be the "best star" connecting producers and consumers.

■ Delivering "Local Treasures" to Dining Tables Nationwide

We do not view direct sales stores as "mere places to sell local vegetables."

"Allowing people nationwide to savor products sold at Ichibanboshi"

This is the most crucial mission of this project.

Delivering "Freshness" and "Stories" Directly from the Source:

We will promote safe and secure ingredients, such as Takanezawa's specialty rice and vegetables, where producers are visible, nationwide through a distribution network that also considers e-commerce expansion.

Product Development to Add Color to Dining Tables:

Leveraging Beauty Gate's expertise, we will promote the development of high-value-added processed goods that are conscious of beauty and health. We will deliver the blessings of Takanezawa to dual-income households and health-conscious individuals.

Creating a Cycle of Local Economy:

Orders from across the country will directly support producers, enhancing the sustainability of Takanezawa's agriculture and building an environment where young people can pursue their ambitions.

■ Beauty Gate Inc.'s Promise for "Genki Appu Mura"

Takanezawa Town holds wonderful resources that are yet unknown nationwide.

We believe that drawing out the inherent beauty of the land is the key to regional revitalization.

By combining our expertise in beauty and health with local resources, we will update the facility into a place that offers pride to local residents and inspiration to visitors.

We will package the experiential value of the direct sales store to create a sustainable regional economic model.

Furthermore, the "Ichibanboshi" opening on April 1st is the first step in unleashing its charm.

Delicious ingredients from Takanezawa will line dining tables across the country, bringing smiles.

We will create such a future together with the local community.

(Ryota Hanyu, Representative Director, Beauty Gate Inc.)

■ Opening Overview

Store Name: Ichibanboshi Takanezawa Direct Sales Store

Location: Takanezawa Town, Shioya District, Tochigi Prefecture (within Genki Appu Mura)

Opening Date: April 1, 2026

Business Hours: 9:00 AM - 7:00 PM (subject to seasonal changes)

Products Handled: Agricultural products, processed goods, specialty products, etc.

■ Future Prospects

We aim to create a direct sales store where visitors can discover something new each time they visit, by holding seasonal events, tasting sessions, and producer interaction events.

By continuously promoting the charm of the region through local efforts, we will contribute to enhancing the value of Takanezawa Town.

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HP: Beauty Gate

Beauty Gate is committed to constantly thinking, "What is needed now?" We sincerely consider, "What are the truly necessary things and services for you?" and find joy in being able to assist in your happiness, even in a small way.