BEAUTECH Co., Ltd. Launches New Brand 'Melikey' to Deliver 'Time for Yourself'

BEAUTECH Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Shigeo Nishimura) has launched a new brand 'Melikey' and will release its first product, 'Melikey Massage Cleansing (Cleansing & Massage Cream) 230g' on July 1, 2026 (Wednesday).

Prior to the launch, on Monday, June 15, 2026, a brand presentation for beauty salon professionals will be held, with advance sales to participating salons.

Wanting to deliver 'time for yourself'

Melikey is a skincare brand born under the message:

'You love yourself the most.'

Every day is busy with work, family, and various roles. Many women put themselves last even though they work hard for others.

Melikey was developed with the desire to deliver

'time for yourself'

to such women.

The goal is to make daily skincare time not just a routine, but a special time that fulfills the heart.

The brand's symbol is the edelweiss, a flower that persists in harsh environments. Its beauty of vitality is overlapped with women living strenuously in modern times.

Cleansing, massage, and skincare in one

'Melikey Massage Cleansing' is a cleansing and massage cream that combines three roles:

cleansing, massage, and skincare.

The smooth cream gently envelops the skin, lifting makeup and impurities while providing a pleasant massage experience.

It transforms daily cleansing time into a moment that renews not only the skin but also the mind.

Four carefully selected key beauty ingredients for the skin

This product contains four key beauty ingredients carefully selected to condition the skin and provide moisture:

- Edelweiss callus culture extract - Niacinamide - Vitamin C derivative (Ascorbyl glucoside) - Centella asiatica leaf vesicle/jojoba seed oil

Additionally, beauty ingredients such as squalane and jojoba seed oil are blended to support a more pleasant daily skincare routine.

Brand presentation for beauty salon professionals

Prior to the launch, on Monday, June 15, 2026, a brand presentation for beauty salon professionals will be held at 'The Strings Omotesando 1F Grand Central' in Minato-ku, Tokyo.

Approximately 60 beauty industry professionals are expected to attend.

The venue will feature:

Brand story introduction, product development background introduction, ingredient and technology explanation, product demonstration, product experience session, and networking event.

Participating salons will have advance sales and can experience the product before the official release on July 1.

Event overview

[Date and time] June 15, 2026 (Monday) 14:00-16:30. Reception starts at 13:00.

[Venue] The Strings Omotesando 1F Grand Central

[Location] 3-6-8 Kita-Aoyama, Minato-ku, Tokyo

[Target] Beauty salon professionals

[Expected number of participants] Approximately 60

Product overview

Product name: Melikey Massage Cleansing

Product category: Cleansing & massage cream

Content: 230g

Price: 14,300 yen (tax included)

Release date: July 1, 2026 (Wednesday)

Brand website: https://melikey.beauty

Company overview

Company name: BEAUTECH Co., Ltd.

Business: Planning and sales of cosmetics and beauty-related products

[Cosmetics business inquiries]

TEL: 03-5801-5968

Mail: cosme@beau-tech.jp

BEAUTECH Co., Ltd. aims to provide new value to customers' daily lives through beauty, and plans and sells cosmetics and beauty-related products.