“Education” x “Games”: Gamification to Transform Learning into Personal Growth, Towards a Future Where People and Organizations Thrive

This press release conveys the dream of Bearlab Inc. as a company endorsing the April Dream project.

Work training is serious and important.

However, it tends to be passive and is often not applied in the field afterward.

We believe that we can change this way of learning.

Bearlab's dream is to create a society where learning becomes more personal, and individual insights accumulate as organizational wisdom.

Games are sometimes seen primarily for their "fun" aspect and are lightly regarded as a learning method.

However, in reality, people become surprisingly serious when they want to win, regardless of age or position.

Leveraging this power, we have developed business games that allow participants to simulate the discrepancies in understanding, communication errors, and difficulties in decision-making that occur in the workplace, and have conducted over 200 training sessions annually.

Participants naturally become engrossed in the game, revealing their thinking and behavioral patterns.

And what they reflect on during the training is not the victory or defeat itself.

Why did misunderstandings occur?

Why was communication unsuccessful?

Why was decision-making difficult?

Through these questions, participants consider, "What if this were my job?" and re-examine their own actions personally.

What we aim for is not just fun training.

It is to create a cycle where insights gained from training lead to behavioral changes, those actions are shared in the workplace, and eventually accumulate as organizational knowledge.

At Bearlab, we don't let experiential training end as mere recreation. We design learning that focuses on individual strengths, organizational mechanisms, and relationships, by combining concepts of cognitive characteristics and SSR theory (Human Resources x Organizational Power x Relationship Power).

Our dream is for gamification to spread not just as a method, but as a social mechanism that transforms learning into personal growth and supports the development of people and organizations.

More training sessions that people want to attend.

More people talking about learning.

Behavioral changes in the workplace.

And that experience leading to the learning of the next person.

Bearlab will continue to create such a future.

【Company Profile】
Company Name: Bearlab Inc.
Representative: Junko Takii
Location: 3-9-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: February 2020
Corporate Website: https://www.bearlab.co.jp/