New "SEASONAL Collection" from STARBUCKS STAND by BEAMS to be released on Friday, May 22nd. Spring/Summer Collection inspired by "KENYA," a coffee bean producing region.

BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroshi Shitara) and Starbucks Coffee Japan, Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Hisae Morii) announced that the second installment of the 2026 Spring/Summer "SEASONAL Collection," a seasonal proposal blending coffee and fashion culture, will be released on Friday, May 22, 2026. This collection is part of the new lifestyle project "STARBUCKS STAND by BEAMS," which started in September 2025, fusing fashion and coffee culture.

Following the 2025 Autumn/Winter season, the collection features a refreshed color palette and items, with a total of 11 types and 25 items, all themed around "KENYA," a coffee bean producing region.

The collection will be available at "BEAMS LIFE Yokohama," "STARBUCKS STAND by BEAMS Harajuku Pop-up Store," and will also begin permanent handling at "BEAMS JAPAN (Shinjuku)" on the 3rd floor. Additionally, a limited-time pop-up store will be held on the 1st floor of the same store to commemorate the launch. Sales will commence simultaneously on May 22nd (Friday) at each store and on the "Starbucks Official Online Store."

Furthermore, a live stream titled "LIVE SHOWCASE STARBUCKS STAND by BEAMS" is scheduled for 8:00 PM on Thursday, May 21st, the day before the launch, offering an early look at how the items fit and can be styled. An opening reception will also be held from 7:00 PM on Friday, May 22nd, the launch day, at "BEAMS JAPAN (Shinjuku)" on the 3rd floor. Attendees can view the new "SEASONAL Collection" and other collections firsthand, and Starbucks catering will be provided.

The lineup includes impactful T-shirts featuring animal motifs and maps of Africa, open-collar shirts that can be enjoyed as a set-up, and accessories such as caps, beach sandals, and bags, offering a variety to color every scene of daily life. Additionally, items like a crazy-patterned hooded shirt blouson, inspired by Kenya's representative ethnic costumes, express the multifaceted charm of "KENYA" in a way different from the previous season. Apparel wear handled by BEAMS will be available in unisex sizes from XS to XL (Starbucks Official Online Store will carry S to XL). The collection emphasizes sizing that can be freely styled regardless of age or gender. You can incorporate your own "KENYA" vibe into various scenes, from urban strolls to active leisure.

Make your comfortable coffee time more free and creative through fashion.

Through a diverse product lineup including the everyday "CORE Collection," the seasonal "SEASONAL Collection," and the special "EXTRA Collection," "STARBUCKS STAND by BEAMS" consistently delivers new discoveries and experiences.

All looks are now available on the Starbucks official website. Please take a look.

◼︎ Live Stream Information

"LIVE SHOWCASE STARBUCKS STAND by BEAMS"

Date and Time: Thursday, May 21, 2026, Main program: 8:00 PM - 8:55 PM

Content: Product introduction and styling suggestions for the "STARBUCKS STAND by BEAMS" "SEASONAL Collection" 26SS "KENYA" by one Starbucks staff member and three BEAMS staff members.

[Regarding Cancellation/Postponement]

Due to unavoidable circumstances such as natural disasters or network issues, the live stream may be canceled or interrupted. In the event of a cancellation, an announcement will be promptly made on the Starbucks official website, Starbucks official social media, and BEAMS official social media.

◼︎ Reception Information

Date and Time: Friday, May 22, 2026, 7:00 PM - 9:00 PM

Location: BEAMS JAPAN (Shinjuku) 3F

Address: 3F, 3-32-6 Shinjuku, Shinjuku-ku, Tokyo

Content: Unveiling of the 2026 Spring/Summer "SEASONAL Collection," Starbucks catering (coffee, light meals)

*Admission free

◼️ Product Overview

*Displayed prices include tax.

"STARBUCKS STAND by BEAMS" Crazy Pattern Hooded Shirt Blouson

Price: ¥23,100 (tax included)

Sizes: XS / S / M / L