BEAMS Opens "BEAMS SINGAPORE" in Singapore
BEAMS opened its first standalone temporary store, "BEAMS SINGAPORE," in Singapore's "New Bahru" complex on May 1, 2026. This is part of its test marketing efforts for a full-scale entry into the Southeast Asian market, with product offerings tailored to local needs and plans for an e-commerce site.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 22:00
- 🔍 Collected: May 7, 2026 at 13:31
- 🤖 AI Analyzed: May 7, 2026 at 15:45 (2h 14m after Collected)
BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yo Shitara; hereinafter BEAMS) announced the opening of its temporary standalone store, "BEAMS SINGAPORE," at the "New Bahru" complex in Singapore on Friday, May 1, 2026.
"BEAMS SINGAPORE," located in the New Bahru complex in Singapore's central River Valley district, a gateway to Southeast Asia attracting people from various countries, will permanently feature casual wear and goods. An e-commerce site targeting Singapore and Thailand is also planned.
The permanent labels offered at "BEAMS SINGAPORE" include men's casual 〈BEAMS〉, women's 〈Demi-Luxe BEAMS〉, which proposes a wide range of styles for both on and off-duty, and goods from 〈bPr BEAMS〉. The product lineup for each label will be selected to meet local needs. 〈BEAMS〉 will feature "THE A," offering daily-use items made with a focus on materials and manufacturing methods for long-lasting wear, while 〈Demi-Luxe BEAMS〉 will increase its volume of resort-style items suitable for off-duty occasions. In the future, BEAMS also plans to introduce products from over 30 diverse labels and brands it handles on a temporary basis.
Furthermore, unlike the conventional two-season system (spring/summer and autumn/winter) based on the four seasons in Japan, BEAMS will experimentally introduce a product plan (merchandising) suitable for tropical regions, such as extending the sales period for spring/summer items. This is done with an eye on future expansion in the Southeast Asian market.
BEAMS has previously engaged in activities in Singapore, a country with high interest in Japanese culture. In 2019, it opened temporary stores at Singaporean select shop "Colony Clothing" and department store "Takashimaya S.C.". From 2021, it engaged in wholesale business with "Colony Clothing," and from 2024 with "LUMINE SINGAPORE," introducing some of its products. With the opening of this standalone store and e-commerce site, BEAMS aims to strengthen its test marketing in the Southeast Asian market while disseminating culture woven around 'things, events, and people.'
Store Name: BEAMS SINGAPORE
Opening Date: May 1, 2026 (Friday) *End date undecided
Location: New Bahru (New Bahru Factory Block Level 1, 58 Kim Yam Road Singapore)
Business Hours: 11:00〜21:00
Entrance on the men's side, Entrance on the women's side
"BEAMS SINGAPORE" interior ① "BEAMS SINGAPORE" interior ②
"BEAMS SINGAPORE" interior ③ "BEAMS SINGAPORE" limited edition products
About BEAMS:
Celebrating its 50th anniversary in February 2026, BEAMS was founded in Harajuku, Tokyo in 1976. Following its first store, "American Life Shop BEAMS," it has developed stores based on various global lifestyle concepts, leading the era as a pioneer select shop that diversely introduces domestic and international brands and works across fashion, goods, interiors, music, art, and food. It has a rich track record as a facilitator in creating new value through collaborations, providing creative solutions in corporate partnerships and public-private collaborations. With approximately 175 stores in Japan and the Asian region, the culture woven around 'things, events, and people' is supported by a wide range of generations in various locations.
https://www.beams.co.jp
Keywords:
"BEAMS SINGAPORE," located in the New Bahru complex in Singapore's central River Valley district, a gateway to Southeast Asia attracting people from various countries, will permanently feature casual wear and goods. An e-commerce site targeting Singapore and Thailand is also planned.
The permanent labels offered at "BEAMS SINGAPORE" include men's casual 〈BEAMS〉, women's 〈Demi-Luxe BEAMS〉, which proposes a wide range of styles for both on and off-duty, and goods from 〈bPr BEAMS〉. The product lineup for each label will be selected to meet local needs. 〈BEAMS〉 will feature "THE A," offering daily-use items made with a focus on materials and manufacturing methods for long-lasting wear, while 〈Demi-Luxe BEAMS〉 will increase its volume of resort-style items suitable for off-duty occasions. In the future, BEAMS also plans to introduce products from over 30 diverse labels and brands it handles on a temporary basis.
Furthermore, unlike the conventional two-season system (spring/summer and autumn/winter) based on the four seasons in Japan, BEAMS will experimentally introduce a product plan (merchandising) suitable for tropical regions, such as extending the sales period for spring/summer items. This is done with an eye on future expansion in the Southeast Asian market.
BEAMS has previously engaged in activities in Singapore, a country with high interest in Japanese culture. In 2019, it opened temporary stores at Singaporean select shop "Colony Clothing" and department store "Takashimaya S.C.". From 2021, it engaged in wholesale business with "Colony Clothing," and from 2024 with "LUMINE SINGAPORE," introducing some of its products. With the opening of this standalone store and e-commerce site, BEAMS aims to strengthen its test marketing in the Southeast Asian market while disseminating culture woven around 'things, events, and people.'
Store Name: BEAMS SINGAPORE
Opening Date: May 1, 2026 (Friday) *End date undecided
Location: New Bahru (New Bahru Factory Block Level 1, 58 Kim Yam Road Singapore)
Business Hours: 11:00〜21:00
Entrance on the men's side, Entrance on the women's side
"BEAMS SINGAPORE" interior ① "BEAMS SINGAPORE" interior ②
"BEAMS SINGAPORE" interior ③ "BEAMS SINGAPORE" limited edition products
About BEAMS:
Celebrating its 50th anniversary in February 2026, BEAMS was founded in Harajuku, Tokyo in 1976. Following its first store, "American Life Shop BEAMS," it has developed stores based on various global lifestyle concepts, leading the era as a pioneer select shop that diversely introduces domestic and international brands and works across fashion, goods, interiors, music, art, and food. It has a rich track record as a facilitator in creating new value through collaborations, providing creative solutions in corporate partnerships and public-private collaborations. With approximately 175 stores in Japan and the Asian region, the culture woven around 'things, events, and people' is supported by a wide range of generations in various locations.
https://www.beams.co.jp
Keywords: