DOD's Biggest Sale Ever! Celebrating 10-Year Website Revamp with 24-Hour '20% Off Everything' Flash Sale – Including Latest & Most Popular Gear

DOD (Beads Co., Ltd., headquartered in Higashiosaka City, Osaka Prefecture; President & CEO: Hibiki Oue), a leading outdoor lifestyle brand, will launch the 'Metamorphose Commemorative 24-Hour Flash Sale' on July 21, 2026, from 12:00 PM, offering a 20% discount on all products at its official online store, DOD STORE.

The brand’s official website (https://www.dod.camp/), which has served fans for nearly a decade, will undergo a complete overhaul on the same day as the sale launch. DOD views this not merely as a system migration but as a transformative 'metamorphosis'—a symbolic rebirth from cocoon to butterfly. To mark this pivotal moment, the brand is hosting an unprecedented sale in its history. This follows the successful 'Like-to-Increase-Discount' campaign on July 9, which garnered over 16,000 likes, unlocking the full 20% discount.

Every product available on DOD STORE—including flagship models like the Kamabokorn and Gasshin Dome, and popular items such as the Daikichi Table and Mini Kinoko Light—will be discounted by 20%. This is a rare chance for customers who’ve been eyeing premium shelters or wanting to upgrade their gear all at once.

Sale Period: July 21 (Tue), 12:00 PM – July 22 (Wed), 12:00 PM (24 hours only)

Eligible Store: Official online store 'DOD STORE' only

※ The pre-order item 'Eto Tee 2027 (Tsuchinoe.ver)', launching at 12:00 PM on July 21, is excluded. ※ Outlet items are included in the sale.

※ Products sold on Amazon, Rakuten, or other third-party platforms are not eligible.

※ Inventory is limited. Some currently 'SOLD OUT' items may be restocked at the start of the sale. ※ DOD STORE will enter maintenance mode around July 16 (Thu) at 10:00 AM in preparation, during which no purchases can be made. Please note this in advance.

▼ Visit DOD STORE

https://store.dod.camp/

▼ Browse All DOD Products (including Amazon listings)

https://www.dod.camp/product/

Featured Sale Products

Highlighting DOD’s latest and most popular gear, typically not included in sales.

Kamabokorn – The Ultimate Evolution of the Kamaboko Tent Series

Since its 2016 debut, the Kamaboko Tent series has been DOD’s top-selling family tent. Now, it’s undergone a dramatic upgrade. The new 'out-frame' design eliminates the tedious task of threading poles through sleeves, enabling faster setup. A black-coated ceiling provides superior heat shielding against summer sun, while dual side panels can be simultaneously raised, creating an open, tarp-like atmosphere in a single tent.

Model: T5-135-TN/IV

Regular Price: ¥129,800 (incl. tax) ⇒ Sale Price: ¥103,840 (incl. tax)

Product Details: https://www.dod.camp/product/t5_135/

Gasshin Dome Series – Transform Your Camping Style

Released last November, this large dome shelter stands independently with just three poles. Paired with optional add-ons, it transforms into a 1-, 2-, or 3-room configuration. Large mesh windows and ventilators ensure excellent airflow for cool summer use, while its design supports wood stove installation for winter. A true all-season shelter. All Gasshin series accessories are also 20% off.

Model: T4-209-BR

Regular Price: ¥88,000 (incl. tax) ⇒ Sale Price: ¥70,400 (incl. tax)

Product Details: https://www.dod.camp/product/t4_209/

Daikichi Table – Cook and Dine in One

A multifunctional table combining a kitchen workspace and dining table. It accommodates two standard single burners, with panels that can be freely positioned left, right, or center. Adjustable legs offer high, low, and tatami-style settings, fitting any camping style. The compact 'Chuukichi Table' is also on sale.

Model: TB6-107-BK

Regular Price: ¥29,700 (incl. tax) ⇒ Sale Price: ¥23,760 (incl. tax)

Product Details: https://www.dod.camp/product/tb6_107_bk/

Shefurel Shelf – Your Kitchen, Portable

A kitchen shelf that stores knives, cutting boards, and seasonings. With a handle and lockable doors, it becomes a portable storage box—no more repacking or forgotten items. Its stylish design blends into home kitchens, making it perfect for both indoor and outdoor use. The compact 'Shefurel Shelf LITE' is also discounted.

Model: MK1-931-BK

Regular Price: ¥11,000 (incl. tax) ⇒ Sale Price: ¥8,800 (incl. tax)

Product Details: https://www.dod.camp/product/mk1_931_bk/

Mini Kinoko Light 3-Pack – Cute Design, Serious Performance

Inspired by DOD’s popular Kinoko Tent, this mini lantern offers a whimsical, dreamy ambiance. Despite its adorable look, it’s built for performance: up to 200lm for 6 hours or 7lm for 60 hours—ideal as a main light for solo camping.

Model: L3-046-RD/LW/CL

Regular Price: ¥7,920 (incl. tax) ⇒ Sale Price: ¥6,270 (incl. tax)

Product Details: https://www.dod.camp/product/l3_046_rd/

Brand Concept

DOD

An outdoor brand built on the concept of 'StayCrazy', offering uniquely playful camping gear.

By maintaining a childlike sense of wonder, DOD aims to create positively 'crazy' adults and gently relax society through leisure time.

Brand Website: https://www.dod.camp/

Brand Concept: https://www.dod.camp/about/

Official Instagram: https://www.instagram.com/dod.camp/