Japanese Pickleball Brand "TOCO" to Exhibit at Concurrent Event of "PJF Pickleball Japan Open in Yamaguchi," the Largest Domestic Tournament! Offering Trial Experiences of Latest Products.

Be-s Co., Ltd. (Location: Higashiosaka City, Osaka; Representative: Hibiki Ogami) announced that its pickleball brand "TOCO" will exhibit at the "Fukukuni, Yamaguchi New Sports & Gourmet Festa," a concurrent event leading up to the "PJF Pickleball Japan Open in Yamaguchi," to be held from June 5 (Friday) to June 7 (Sunday), 2026.

Summary of this Release

Exhibit at PJF Pickleball Japan Open in Yamaguchi: A special booth will be set up in conjunction with Japan's largest international pickleball tournament, where players from all over the country gather.

Provide a realistic product experience at the booth: A booth will be set up within the "Fukukuni, Yamaguchi New Sports & Gourmet Festa" held concurrently, displaying actual TOCO products. Visitors can directly check the feel and quality of the products.

Local-exclusive plans: Local campaigns are planned for tournament participants and festival visitors (details to be announced later).

A place to see and experience TOCO products directly at a tournament where players from all over the country gather

Pickleball is a sport whose player population is currently growing across a wide range of generations. However, in Japan, there are still few opportunities to actually pick up and choose equipment such as paddles, and many players say, "I don't know the hitting feel, weight, or actual size," and "I want to try it out and experience it before buying to see if it suits me."

Against this backdrop, "TOCO," a Japanese pickleball brand, has decided to exhibit at the "PJF Pickleball Japan Open in Yamaguchi," considering it an important point of contact where players from all over the country gather. The actual booth will be set up within the "Fukukuni, Yamaguchi New Sports & Gourmet Festa Tourism Products & Attractions Promotion Booth," which will be held concurrently with the tournament and promotes the unique food and tourism attractions of Yamaguchi Prefecture.

At this venue, where the excitement of the tournament intersects with the charm of the region, we will provide a place where you can directly check the appeal of "TOCO" products, such as the hitting feel and weight of the paddles, and the quality, which cannot be fully conveyed through online stores, with your own eyes and body.

Exhibition Information

Target event: PJF Pickleball Japan Open in Yamaguchi

Exhibition booth: Within the booth of the concurrent event "Fukukuni, Yamaguchi New Sports & Gourmet Festa"

Dates: June 6 (Saturday) - June 7 (Sunday), 2026

Exhibition content: Display of actual TOCO products (paddles, apparel, etc.), planned implementation of local-exclusive campaigns (*Details of exhibited products and campaigns will be announced later)

Tournament official website: https://www.pickleball-japan.org/yamaguchi

Brand Introduction

A brand aiming to establish a "pickleball lifestyle" in Japan.

TOCO is a Japanese pickleball specialty brand developed by Be-s Co., Ltd. in Higashiosaka City, Osaka.

The brand concept is "With Your Steps." It aims to establish and expand pickleball culture in Japan through paddles, apparel, and accessories, integrating the performance required by players with designs that naturally blend into daily life.

【Inquiries from readers/media regarding this matter】

Be-s Co., Ltd. (Inquiry form) https://inquiry.be-s.co.jp/corporates

【Company Overview】

Company Name: Be-s Co., Ltd.

Location: 1-14-33 Kawamata, Higashiosaka City, Osaka 577-0063

Representative: Representative Director Hibiki Ogami

Brand official website: https://www.toco-sports.com/

Official Instagram: https://www.instagram.com/toco.sports/