Japan-born Pickleball Brand "TOCO" to Exhibit at Concurrent Event of Japan's Largest Tournament "PJF Pickleball Japan Open in Yamaguchi"! Offering Trial Experience of Latest Products.
Japan-born pickleball brand "TOCO" will exhibit at a concurrent event of "PJF Pickleball Japan Open in Yamaguchi," one of Japan's largest tournaments, to be held in Yamaguchi in June 2026. They will offer trial experiences of their latest products, providing an opportunity to directly convey the appeal of their products that cannot be fully communicated online.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 00:50 (13h 18m after Collected)
Be-s Co., Ltd. (Location: Higashiosaka City, Osaka Prefecture; Representative: Hibiki Ogami) has decided to exhibit a booth for its pickleball brand "TOCO" at the "Fukunokuni Yamaguchi New Sports & Gourmet Festa," a concurrent event of the "PJF Pickleball Japan Open in Yamaguchi" to be held from Friday, June 5 to Sunday, June 7, 2026.
Summary of this release:
Exhibition at PJF Pickleball Japan Open in Yamaguchi: A special booth will be set up in conjunction with Japan's largest international pickleball tournament, where players from all over the country gather.
Providing a realistic product experience at the booth: A booth will be set up within the concurrent "Fukunokuni Yamaguchi New Sports & Gourmet Festa" to display actual TOCO products. Visitors can directly check the feel and texture.
Local-exclusive plan: A local campaign is planned for tournament participants and festival visitors (details to be announced later).
■ A place where TOCO products can be seen and experienced directly at a tournament where players from all over the country gather
Pickleball is a sport whose player population is currently growing across a wide range of generations. However, in Japan, there are still few opportunities to actually pick up and choose equipment such as paddles, and many players say, "I don't know the feel, weight, or actual size," and "I want to experience it in person to see if it suits me before purchasing."
Against this background, TOCO, a Japan-born pickleball brand, has decided to exhibit at the "PJF Pickleball Japan Open in Yamaguchi," viewing it as an important point of contact where players from all over the country gather. The actual booth will be set up within the "Fukunokuni Yamaguchi New Sports & Gourmet Festa Tourism Product & Charm Promotion Booth," which will be held concurrently with the tournament and will promote the food and tourism attractions unique to Yamaguchi Prefecture.
At this place where the excitement of the tournament and the charm of the region intersect, we will provide a place where you can directly confirm the appeal of "TOCO" products, such as the feel and weight of the paddle and the texture, which cannot be fully conveyed through online stores, with your own eyes and body.
■ Exhibition Information
Target event: PJF Pickleball Japan Open in Yamaguchi
Exhibition booth: Within the booth of the concurrent event "Fukunokuni Yamaguchi New Sports & Gourmet Festa"
Dates: Saturday, June 6 to Sunday, June 7, 2026
Exhibition content: Actual display of TOCO products (paddles, apparel, etc.), planned implementation of local-exclusive campaigns (*Details of exhibited products and campaigns will be announced later)
Tournament official website: https://www.pickleball-japan.org/yamaguchi
■ Brand Introduction
A brand aiming for the "establishment of a lifestyle" of pickleball in Japan.
TOCO is a Japan-born pickleball specialty brand developed by Be-s Co., Ltd. in Higashiosaka, Osaka Prefecture.
The brand concept is "With Your Steps." It aims to establish and expand pickleball culture in Japan through paddles, apparel, and accessories, by fusing the performance required by competitors with designs that naturally blend into daily life.
[Contact for readers and media regarding this matter]
Be-s Co., Ltd. (Inquiry Form) https://inquiry.be-s.co.jp/corporates
[Company Profile]
Company name: Be-s Co., Ltd.
Location: 1-14-33 Kawamata, Higashiosaka City, Osaka 577-0063
Representative: Hibiki Ogami, Representative Director
Brand official website: https://www.toco-sports.com/
Official Instagram: https://www.instagram.com/toco.sports/
Summary of this release:
Exhibition at PJF Pickleball Japan Open in Yamaguchi: A special booth will be set up in conjunction with Japan's largest international pickleball tournament, where players from all over the country gather.
Providing a realistic product experience at the booth: A booth will be set up within the concurrent "Fukunokuni Yamaguchi New Sports & Gourmet Festa" to display actual TOCO products. Visitors can directly check the feel and texture.
Local-exclusive plan: A local campaign is planned for tournament participants and festival visitors (details to be announced later).
■ A place where TOCO products can be seen and experienced directly at a tournament where players from all over the country gather
Pickleball is a sport whose player population is currently growing across a wide range of generations. However, in Japan, there are still few opportunities to actually pick up and choose equipment such as paddles, and many players say, "I don't know the feel, weight, or actual size," and "I want to experience it in person to see if it suits me before purchasing."
Against this background, TOCO, a Japan-born pickleball brand, has decided to exhibit at the "PJF Pickleball Japan Open in Yamaguchi," viewing it as an important point of contact where players from all over the country gather. The actual booth will be set up within the "Fukunokuni Yamaguchi New Sports & Gourmet Festa Tourism Product & Charm Promotion Booth," which will be held concurrently with the tournament and will promote the food and tourism attractions unique to Yamaguchi Prefecture.
At this place where the excitement of the tournament and the charm of the region intersect, we will provide a place where you can directly confirm the appeal of "TOCO" products, such as the feel and weight of the paddle and the texture, which cannot be fully conveyed through online stores, with your own eyes and body.
■ Exhibition Information
Target event: PJF Pickleball Japan Open in Yamaguchi
Exhibition booth: Within the booth of the concurrent event "Fukunokuni Yamaguchi New Sports & Gourmet Festa"
Dates: Saturday, June 6 to Sunday, June 7, 2026
Exhibition content: Actual display of TOCO products (paddles, apparel, etc.), planned implementation of local-exclusive campaigns (*Details of exhibited products and campaigns will be announced later)
Tournament official website: https://www.pickleball-japan.org/yamaguchi
■ Brand Introduction
A brand aiming for the "establishment of a lifestyle" of pickleball in Japan.
TOCO is a Japan-born pickleball specialty brand developed by Be-s Co., Ltd. in Higashiosaka, Osaka Prefecture.
The brand concept is "With Your Steps." It aims to establish and expand pickleball culture in Japan through paddles, apparel, and accessories, by fusing the performance required by competitors with designs that naturally blend into daily life.
[Contact for readers and media regarding this matter]
Be-s Co., Ltd. (Inquiry Form) https://inquiry.be-s.co.jp/corporates
[Company Profile]
Company name: Be-s Co., Ltd.
Location: 1-14-33 Kawamata, Higashiosaka City, Osaka 577-0063
Representative: Hibiki Ogami, Representative Director
Brand official website: https://www.toco-sports.com/
Official Instagram: https://www.instagram.com/toco.sports/