Transforming Plant Nurturing Time into Interior Decor: Water-Free Liquid Fertilizers Launched

Be-s Co., Ltd. (Headquarters: Higashiosaka City, Osaka Prefecture), which operates outdoor brand "DOD®" and gaming furniture brand "Bauhutte®," is launching two new liquid fertilizer products from its indoor gardening brand "APNL": "Enébaute (AP-01-BK)" and "Elinure (AP-02-BK)," which can be used directly without dilution.

These products are a series that
reimagines plant care items as interior products.

Enébaute

Undiluted liquid fertilizer for all houseplants (for roots)

■ Product Description

Conventional liquid fertilizers often require dilution and were typically used "in conjunction with watering."

Enébaute re-evaluates this premise,
offering a drip-type liquid fertilizer that eliminates the need for dilution.

You are no longer tied to watering schedules;
you can apply a single drop directly to the soil
the moment your plant needs it.

There's no need to wait for the soil to dry.
You can provide nourishment, a kind of moisture, during a break from desk work or the instant you make eye contact with your plant.

With its adjusted nutrient concentration,
it supports daily use
while improving the soil environment from the roots.

Furthermore, it contains amino acids derived from eggshell membranes,
extracted using patented technology.

This boosts the plant's growth environment,
helping it adapt more easily to environmental changes such as high temperatures, drought, and insufficient sunlight.

It is suitable for all houseplants,
including soil cultivation, hydroponics, and hydroculture.

Elinure

Undiluted foliar liquid fertilizer for all houseplants

■ Product Description

Conventional liquid fertilizers were typically used "in conjunction with watering."

Elinure re-evaluates this premise,
offering a spray-type liquid fertilizer that can be used directly without dilution.

Simply mist it directly onto the leaves whenever you want.
It's not dependent on watering schedules, allowing for effortless, continuous daily care.

Admiring the beauty of leaves enveloped in mist.
This is not merely nutrient supplementation, but a new ritual for communicating with plants.

By supplementing nutrients through both roots and leaves,
it supports a more balanced growth environment.

This product also contains amino acids derived from eggshell membranes,
which help maintain the plant's condition.

It is suitable for all houseplants
and is designed as a new option for daily care.

■ Positioning of the two products

■ Design Concept

APNL redefines plant care items
from "something to hide" to "something to display."

However, this doesn't simply mean "making them look good."

It's a design intended to quietly enhance
the very time spent interacting with plants.

The main body, resembling a cosmetic bottle,
is composed of curves that fit comfortably in the hand and a quiet design that doesn't disrupt the space.

The act of care becomes a "ritual" rather than a chore,
and its presence itself blends into the scenery.

The tools do not assert themselves,
but rather enhance both the plants and the space.

That is APNL's design.

■ Brand Message

【Brand Information】

■Brand Page: https://www.apnl.jp/

■Official Instagram: https://www.instagram.com/apnl_official/

■Sales Information
Enébaute is currently available for pre-order on Amazon.
For details and purchase, please see below.

→ Amazon product page here

For product loans, collaborations, and other initiatives to expand the APNL worldview, please contact us via the link below.