Employee Benefits App 'Calorie Perks' Renews UI/UX for Health Habit Support, Now Eligible for '2026 Digitalization and AI Implementation Subsidy'

Binetsu Inc. (Headquarters: Naha City, Okinawa Prefecture; President: Katsuya Takamine) announced the renewal of its employee benefits service 'Calorie Perks,' aiming for a 'navigation-free' app experience. The UI/UX has been revamped to improve visibility and operability, allowing users to access necessary information with fewer taps.

Simultaneously, Binetsu Inc. has been selected as an IT implementation support provider for the '2026 Digitalization and AI Implementation Subsidy,' and 'Calorie Perks' is now offered as an eligible tool under this subsidy program.

## Background | From Implementation to Sustained Usage

While interest in health management is rising among companies, challenges such as 'failure to maintain health habits' and 'low adoption of benefits' have become apparent.

According to the 'Survey on Health Management' released by the company this April, although 66.4% of respondents had experience attempting health improvements, about one-third (22.0%) failed to maintain them.

## Reasons for Failure to Maintain Health Habits

Reasons cited include:

- Lack of motivation: 47.8%
- Busy schedule/No time: 32.2%
- Lack of perceived results: 27.8%
- Difficulty in continuing alone: 26.1%

These results indicate that the challenge lies in 'continuing' rather than 'starting.' In a busy daily life, it is crucial to create systems that can be used intuitively. Based on this, 'Calorie Perks' has revamped its UI/UX.

## Key Points of the Renewal

'Calorie Perks' aims for a 'sustainable health habit' experience. Updates include:

1. Centralizing Key Features in the First View: High-frequency info like step counts placed at the top for quick access.
2. Intuitive UI/UX Revamp: Re-evaluated screen flow for easier operation.
3. Enhanced Character Messaging: Character messages change based on step counts to provide a fun, supportive experience.

## Subsidy Eligibility

The '2026 Digitalization and AI Implementation Subsidy' aims to improve productivity for SMEs. Binetsu Inc. is now a registered support provider, facilitating easier adoption of benefits and health management tools for SMEs.

Looking ahead, Binetsu Inc. will continue to refine 'Calorie Perks' to support employees in 'effortless' health habits and further promote benefits DX and health management through subsidy support.