【重要】3月30日開始事前預約：連結服飾品牌與藝術家的升級再造平台「3REs」啟動。4月將參展「FaW TOKYO」
B-CUBE 啟動「3REs」升級再造平台，連結剩餘庫存與藝術家。
📋 文章處理履歷
- 📰 發表: 2026年3月31日 01:50
- 🔍 收集: 2026年3月30日 22:56
- 🤖 AI分析完成: 2026年4月15日 10:54（收集後371小時57分鐘）
展開數位行銷業務的 B-CUBE 股份有限公司（總公司：東京都千代田區，代表取締役：赤尾 嘉彦）將於 2026 年 3 月 30 日開始受理其升級再造平台「3REs」（發音：Suriizu）的事前預約（會員註冊）。此平台旨在媒合面臨庫存問題的服飾品牌與藝術家，將剩餘庫存轉化為升級再造商品，創造新的價值。
此外，我們也在此宣布，平台預計於 4 月下旬進行預先開放，並將於 4 月 8 日起在東京國際展示場舉行的日本最大規模的時尚展「FaW TOKYO Fashion World Tokyo【春季】（Reuse Business EXPO）」中參展。
服飾產業面臨的「供給過剩」與「維持品牌價值」課題
現代服飾產業中，大量生產與大量廢棄已成為嚴重的環境問題。國內供給量持續超過市場規模，形成了容易產生滯銷庫存的結構。※1
此外，為處理庫存而進行的大幅降價或廉價銷售，存在嚴重損害品牌形象與商品原有價值的風險。
什麼是「3REs」（Suriizu）？
以「透過藝術家的力量，讓即將廢棄的庫存重生」為概念，是連結面臨庫存問題的服飾品牌，以及高度關注永續性的藝術家的媒合平台。
對品牌而言，這是在活用現有商品的同時創造新的銷售機會；對藝術家而言，則是透過服飾這個新的表現媒介傳達其創作的機會。無處可去的商品，將透過藝術家的創造力（如繪畫、印刷、剪裁、染色等）轉化為獨一無二的創作。
常見問題
What is '3REs'?
'3REs' is an upcycling platform that connects apparel brands with surplus inventory to artists. The platform aims to create new value by transforming unsold clothing into unique, upcycled products through artistic creativity.
When does the pre-registration for '3REs' start?
Pre-registration (member registration) for '3REs' begins on March 30, 2026.
When is the planned pre-open date for '3REs'?
The platform is scheduled for a pre-open in late April.
Where will '3REs' be exhibited?
'3REs' will be exhibited at 'FaW TOKYO Fashion World Tokyo [Spring] (Reuse Business EXPO)' from April 8th at Tokyo Big Sight.
What problems does '3REs' aim to solve in the apparel industry?
'3REs' aims to address the issues of oversupply and mass disposal of clothing, which lead to environmental problems and the erosion of brand value due to heavy discounting of unsold inventory.
How does '3REs' benefit apparel brands and artists?
For apparel brands, '3REs' offers a way to utilize surplus inventory and create new sales opportunities. For artists, it provides a new medium to express their creativity and reach a wider audience through unique clothing designs.
What does 'upcycling' mean in the context of '3REs'?
Upcycling, in the context of '3REs', involves artists transforming discarded apparel inventory into new, one-of-a-kind products using techniques like painting, printing, cutting, and dyeing.
What is the concept behind '3REs'?
The concept is 'Transforming discarded inventory into new value through the power of artists'.
What is the source cited for the information on oversupply in the apparel industry?
The source cited is the Ministry of the Environment, SUSTAINABLE FASHION.
What is the meaning of '3REs' (Suriizu)?
'3REs' (Suriizu) is a platform that connects apparel brands with surplus inventory and artists to create upcycled products.