Creator Agency Alpha's Jinja Ayu Wins Breakthrough Award at "TikTok First Half Trend Awards 2026"

AnyMind Group Inc.'s group company, Bcode Inc. (CEO: Yuki Sazanami, hereinafter "Bcode"), is pleased to announce that "Jinja Ayu," a culinary creator managed by its creator agency "Creator Agency Alpha," has received the "Breakthrough Department Award" at the "TikTok First Half Trend Awards 2026" hosted by TikTok Japan. Jinja Ayu also attended the awards ceremony held on June 30, 2026.

Bcode will continue to promote an environment where creators can develop sustainable businesses centered on strong trust relationships with their fans, by leveraging its unique creator support system and AnyMind Group's technology.

Background of the "TikTok First Half Trend Awards 2026" Award

The "TikTok First Half Trend Awards" is an initiative that comprehensively judges and recognizes hashtags, keywords, music, gourmet food, entertainment including movies and anime, hit items, and creators that became popular on TikTok during the first half of the year, based on in-app data and other factors. In 2026, trends that had a significant impact on people's behavior and consumption were selected under the concept, "New culture begins from this trend."

In this award, Jinja Ayu broadcasts live streams every morning starting at 5 AM, and as a culinary artist and mother of five, she shares home-cooking recipes that anyone can easily make with common ingredients. Her realistic portrayal of daily life as a mother of five resonated with many, garnering significant support. Furthermore, her participation in the "TikTok LIVE Global Awards Ceremony," the largest global awards event honoring top creators worldwide, held in Las Vegas in February of this year, and her recognition as a new role model for LIVE creators, contributed to her winning the award.

Jinja Ayu Profile

Culinary artist and TikTok LIVE creator. From the relatable perspective of a "mother raising five children," she conducts LIVE cooking streams every morning starting at 5 AM. Through thorough two-way communication sharing her morning time with viewers, she continues to have a positive impact on users' lives, with comments such as "cooking has become fun."

TikTok Account: https://www.tiktok.com/@a.jinja?lang=ja-JP

Bcode's Support System that Supported Jinja Ayu's Growth

The fan community built by Jinja Ayu, who won the Breakthrough Department Award, is backed by Bcode's continuous creator support.

In addition to creator management, Bcode comprehensively supports creators' activities, including live stream growth support, community building, live commerce development, and brand collaborations, by leveraging the technology and network of AnyMind Group.

For Jinja Ayu, Bcode has implemented the following initiatives to support the growth of her daily streaming activities:

Live Stream Management

Analyzes viewer engagement data to support streaming strategies and planning that promote fan community building.

Commerce and Brand Collaboration Support

Utilizes AnyMind Group's solutions and network to create opportunities for live commerce development on TikTok Shop and brand collaborations with companies.

Comment from Award-Winning Creator Jinja Ayu

I am truly grateful to receive such a wonderful award, the "TikTok First Half Trend Awards 2026" Breakthrough Department Award. The reason I can continue streaming is because my listeners always convey their warm voices and feelings. The realization that I am "making a difference for someone" gives me great confidence and is my daily driving force. This is not a place I walked alone, but a precious space we have built together, and I want to connect this community to the next level and make it even bigger. With this award as a new starting line, I will push forward towards the mountain of things I want to do. I believe that by continuing this activity with care, dreams will become achievable realities, not just aspirations. I hope to continue delivering exciting challenges and valuable content through my own unique streaming style. Thank you very much for this award.

Comment from Bcode Inc. Representative Director & CEO Yuki Sazanami

We are extremely honored that Jinja Ayu has received the Breakthrough Department Award at the "TikTok First Half Trend Awards 2026." This award, following her inclusion as a case study in the official report (TikTok Socio-Economic Impact Report), is a testament to the deep trust relationship she has built with her listeners. The essence of the creator economy lies not in mere follower counts, but in strong bonds with the community. We will continue to fully leverage AnyMind Group's technology and global network to promote the construction of "Creator Economy Infrastructure" that supports creators' challenges in an integrated manner. We will continue to strive to create an environment where the passion for expression can be transformed into a sustainable business.

About Bcode

Company Name: Bcode Inc.

Location: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo

Representative: Yuki Sazanami, Representative Director

Business Activities: Creator Support Business

URL: https://bcode.co.jp/

About AnyMind Group

AnyMind Group, founded in Singapore in 2016, is a technology company with bases in 15 countries and regions, primarily in the Asian market. Starting from social media marketing and social commerce, it supports the business growth of brand companies by providing integrated data and operations through its BPaaS (Business Process as a Service) model, spanning from EC to offline distribution. Listed on the Tokyo Stock Exchange Growth Market (Securities Code: 5027).

URL: https://anymindgroup.com/ja/