SABORINO × CANDY TUNE Large-Scale Transit Campaign Launches at Tokyo Metro Meiji-jingumae (Harajuku) Station from June 15

Styling Life Holdings BCL Company (Headquarters: Shinjuku-ku, Tokyo; Company Executive President: Kazushige Oomura, hereinafter 'BCL Company') will launch a large-scale advertising campaign inside Tokyo Metro Meiji-jingumae (Harajuku) Station from June 15 to June 21, 2026, for the Thai beauty brand SABORINO.

The campaign features collaborative visuals with CANDY TUNE, currently partnering with SABORINO. By integrating the experience with the limited-time pop-up store at 'and ST TOKYO' within the same area (June 12–25), the campaign aims to deliver the appeal of SABORINO's morning skincare and CANDY TUNE's charm to visitors in the Harajuku district.

Campaign Overview

Location: Inside Tokyo Metro Meiji-jingumae (Harajuku) Station

- Pillar-mounted digital signage and large wall panels in the station concourse

- Please refrain from inquiring with station staff

Period: Monday, June 15, 2026 – Sunday, June 21, 2026

Concurrent Event ①: SABORINO × CANDY TUNE Limited-Time Pop-Up Store

A pop-up event featuring SABORINO × CANDY TUNE will be held at and ST TOKYO from Friday, June 12, 2026, to Thursday, June 25, 2026.

Period: Friday, June 12, 2026 – Thursday, June 25, 2026

Location: and ST TOKYO

1F, WITH HARAJUKU (Wiz Harajuku), 1-14-30 Jingumae, Shibuya-ku, Tokyo 150-0011

Opening Hours: Weekdays 11:00 – 21:00 Weekends & Holidays 10:00 – 21:00

Concurrent Campaign ②: 'Daily 1-Minute*, Tune Up Your Skin!' Campaign – 2nd Edition

A promotional campaign is currently underway where customers who submit receipts for eligible SABORINO products can enter a lottery to win exclusive CANDY TUNE limited-edition merchandise, with 150 winners selected in total.

【Campaign Period】

June 1, 2026 (Mon) 10:00 – June 30, 2026 (Tue) 18:00

Campaign Website: https://www.bcl-brand.jp/shop/pages/sb2026no2_collabocp.aspx

*Note: 'SABORINO Wake-Up Sheet N CS26' and 'SABORINO Tired-Skin Mask N PS26' sold at the pop-up store are not eligible for this campaign.

*Recommended usage time

About CANDY TUNE

CANDY TUNE is a seven-member idol group formed in March 2023 under Asobisystem's 'KAWAII LAB.' project, with the concept of 'From Harajuku to the World.' Members include Murakawa Hina, Kirihara Mitsuuki, Fukuyama Rinno, Ogawa Nanako, Minami Natsu, Miyano Shizuku, and Tachibana Kotomi. Known for their high-fashion visuals centered on 'kawaii' aesthetics and energetic performances, the group has gained popularity both in Japan and internationally.

About SABORINO

Launched in 2015, SABORINO is a Thai beauty brand that has won 150 Best Cosmetics awards and achieved cumulative sales of 1.2 billion sheets as of August 2025. In 2024, the brand relaunched with the new message 'It's okay to not push yourself,' responding to consumer voices who don't want to give up on daily skincare. Centered on its 'morning mask' that combines cleansing, skincare, and moisturizing base in one step, SABORINO continues to support busy lifestyles and bring emotional ease.

[SABORINO Official Website]

https://www.bcl-brand.jp/shop/c/c10/

[SABORINO Official X]

https://x.com/saborino_jp

About BCL Company

With the vision 'Reinventing beauty with +1 thinking, coloring every day,' BCL Company aims to be a lifestyle company that enhances each customer's daily life through innovation and unique product creation, staying true to its founding principle while supporting diverse lifestyles worldwide.

[Corporate Website] https://www.bcl-company.jp [Brand Website] https://www.bcl-brand.jp/shop/default.aspx [Official Instagram] @bcl_company_official https://www.instagram.com/bcl_company_official/

[Official X] @BCL_company

https://twitter.com/BCL_company

Product Inquiries: 0120-303-820