【Cleansing Research × Ignari Tohoku-san】First-ever "Gyaru Transformation" & First "No-Makeup Look" in Years Revealed! Collaboration Campaign Supporting Idols' Bare Skin Kicks Off Today, May 1st (Friday)!
Skincare brand "Cleansing Research" and 9-member idol group "Ignari Tohoku-san" launch a collaboration campaign today, May 1, 2026. The campaign features the members' first-ever "gyaru transformation" and their "no-makeup look" revealed for the first time in years, along with a new TV commercial and a receipt-based lottery for exclusive merchandise.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 11:27 (55 min after Collected)
Styling Life Holdings BCL Company (Headquarters: Shinjuku-ku, Tokyo; Company Executive President: Kazushige Omura) is launching a collaboration campaign between its peeling*¹ beauty skincare brand "Cleansing Research" and the 9-member idol group "Ignari Tohoku-san," affiliated with Stardust Promotion, starting today, May 1, 2026, at 12:00 PM. Concurrently, a new TV commercial showcasing the members' unadorned bare faces will be released on the same day.
Since its inception in 2001, "Cleansing Research" has consistently offered "peeling*¹ beauty" that can be easily done at home. The brand's commitment to "beautiful bare skin" resonated with the earnest efforts of Ignari Tohoku-san, who bring energy from Michinoku, leading to this collaboration. In this campaign, all members will reveal their never-before-seen "gyaru look" and their "no-makeup look" for the first time in several years. The appeal of "Cleansing Research," which supports the bare skin of these idols who give their all every day, will be promoted through video content, including commercials, and the collaboration campaign.
■ Campaign Overview
By applying with a receipt for eligible products, you can win exclusive merchandise specially photographed for this campaign in a lottery.
【Campaign Period】
May 1, 2026 (Friday) 12:00 PM – June 30, 2026 (Tuesday) 6:00 PM
【Prizes and Number of Winners】
【Gyaru Award】 Total 10 winners 【Sapparide Award】 Total 50 winners
【Gyaru Award】 The World Ultimately Loves Gyaru Print Sticker + Signed Shikishi Set Total 10 winners
【Sapparide Award】 Ignari Suppin Daccha BIG Pajama Poster (A1 size) Total 50 winners
*Five of the Sapparide Award prizes will be signed by all members of "Ignari Tohoku-san" and will be delivered randomly.
*Prizes cannot be chosen.
【Eligible Products】
Cleansing Research Wash Cleansing N / Wash Cleansing b / Wash Cleansing C / Medicated Wash Cleansing AC / Wash Cleansing BLACK / Wash Cleansing A / Wash Cleansing AZ
【How to Apply】
Take a photo of the receipt for your eligible product purchase, access the application form on the special campaign website, and apply. You can apply from a PC or smartphone.
*One application per receipt.
*Even with multiple purchases on one receipt, it counts as one application.
*Please check the special campaign website below for application details.
Special Campaign Website
https://www.bcl-brand.jp/shop/pages/cr2026_collabocp.aspx
■ TV Commercial
Broadcast Start Date: May 1, 2026 (Friday)
Broadcast Areas: Hokkaido / Aomori Prefecture / Miyagi Prefecture, etc.
*¹ Peeling: Exfoliation care by cleansing
*² AHA: Malic acid (keratin protection ingredient)
Cleansing Research
It is a skincare brand that proposes "peeling*¹ beauty" that can be easily done at home to suit the times. By removing old keratin and polishing the skin, it allows for easy incorporation of peeling*¹ into daily skincare. Since its launch in 2001, it has expanded its range of items to match the times and trends, gaining support from many customers.
▼ Cleansing Research Official Website
https://www.bcl-brand.jp/shop/c/c12/
Ignari Tohoku-san
▼ Introduction to Ignari Tohoku-san A 9-member idol group from Stardust Promotion that wants to go viral while wearing a cute facade. The members are Karen Tachibana, Hikaru Ritsuki, Rine Kitami, Waka Ando, Manami Kise, Hinano Sakura, Miumi Fujitani, Kaaya Date, and Yuna Hazuki. In 2023, "Wazato Azato Expert" ranked 1st monthly on the TikTok song ranking, and in 2024, they released "Numare! My Lover" as the second viral cute song. In July 2025, just before their 10th anniversary, they successfully held a solo concert "TOHOKU9" at Tokyo's Nippon Budokan, a long-held goal. In August of the same year, they made their major debut with avex trax, and in October, they released their major 1st single "Love Sensation." Their latest work is the major 2nd single "Deco!" released in March 2026.
▼ Ignari Tohoku-san Official Website
https://madeintohoku.com/
BCL Company
With the Vision of "Reinventing beauty and coloring everyday life with +1 ideas," we accompany the diverse lifestyles of people worldwide, updating the daily lives of each customer with an unchanging stance of "creating something unique" since our founding.
Since its inception in 2001, "Cleansing Research" has consistently offered "peeling*¹ beauty" that can be easily done at home. The brand's commitment to "beautiful bare skin" resonated with the earnest efforts of Ignari Tohoku-san, who bring energy from Michinoku, leading to this collaboration. In this campaign, all members will reveal their never-before-seen "gyaru look" and their "no-makeup look" for the first time in several years. The appeal of "Cleansing Research," which supports the bare skin of these idols who give their all every day, will be promoted through video content, including commercials, and the collaboration campaign.
■ Campaign Overview
By applying with a receipt for eligible products, you can win exclusive merchandise specially photographed for this campaign in a lottery.
【Campaign Period】
May 1, 2026 (Friday) 12:00 PM – June 30, 2026 (Tuesday) 6:00 PM
【Prizes and Number of Winners】
【Gyaru Award】 Total 10 winners 【Sapparide Award】 Total 50 winners
【Gyaru Award】 The World Ultimately Loves Gyaru Print Sticker + Signed Shikishi Set Total 10 winners
【Sapparide Award】 Ignari Suppin Daccha BIG Pajama Poster (A1 size) Total 50 winners
*Five of the Sapparide Award prizes will be signed by all members of "Ignari Tohoku-san" and will be delivered randomly.
*Prizes cannot be chosen.
【Eligible Products】
Cleansing Research Wash Cleansing N / Wash Cleansing b / Wash Cleansing C / Medicated Wash Cleansing AC / Wash Cleansing BLACK / Wash Cleansing A / Wash Cleansing AZ
【How to Apply】
Take a photo of the receipt for your eligible product purchase, access the application form on the special campaign website, and apply. You can apply from a PC or smartphone.
*One application per receipt.
*Even with multiple purchases on one receipt, it counts as one application.
*Please check the special campaign website below for application details.
Special Campaign Website
https://www.bcl-brand.jp/shop/pages/cr2026_collabocp.aspx
■ TV Commercial
Broadcast Start Date: May 1, 2026 (Friday)
Broadcast Areas: Hokkaido / Aomori Prefecture / Miyagi Prefecture, etc.
*¹ Peeling: Exfoliation care by cleansing
*² AHA: Malic acid (keratin protection ingredient)
Cleansing Research
It is a skincare brand that proposes "peeling*¹ beauty" that can be easily done at home to suit the times. By removing old keratin and polishing the skin, it allows for easy incorporation of peeling*¹ into daily skincare. Since its launch in 2001, it has expanded its range of items to match the times and trends, gaining support from many customers.
▼ Cleansing Research Official Website
https://www.bcl-brand.jp/shop/c/c12/
Ignari Tohoku-san
▼ Introduction to Ignari Tohoku-san A 9-member idol group from Stardust Promotion that wants to go viral while wearing a cute facade. The members are Karen Tachibana, Hikaru Ritsuki, Rine Kitami, Waka Ando, Manami Kise, Hinano Sakura, Miumi Fujitani, Kaaya Date, and Yuna Hazuki. In 2023, "Wazato Azato Expert" ranked 1st monthly on the TikTok song ranking, and in 2024, they released "Numare! My Lover" as the second viral cute song. In July 2025, just before their 10th anniversary, they successfully held a solo concert "TOHOKU9" at Tokyo's Nippon Budokan, a long-held goal. In August of the same year, they made their major debut with avex trax, and in October, they released their major 1st single "Love Sensation." Their latest work is the major 2nd single "Deco!" released in March 2026.
▼ Ignari Tohoku-san Official Website
https://madeintohoku.com/
BCL Company
With the Vision of "Reinventing beauty and coloring everyday life with +1 ideas," we accompany the diverse lifestyles of people worldwide, updating the daily lives of each customer with an unchanging stance of "creating something unique" since our founding.