[New Release May 12, 2026] Introducing a tinted, rich lip mask for a plump and glossy finish. Layer colors that match your makeup and lipstick for moisturizing care over makeup during the day.

StylingLife Holdings Inc. BCL Company (Headquarters: Shinjuku-ku, Tokyo; Company Executive President: Kazushige Omura) will launch 9 shades of the Color Day Lip Mask from the makeup brand 'qruam' on the official qruam shop on Qoo10 starting May 12, 2026. The Color Day Lip Mask is a lip serum that enables lip care over makeup during the day, finishing with plump and glossy lips. To ensure everyone can find a color that suits them, we have prepared 9 shades that can be selected according to personal colors. Furthermore, by combining caps and keyrings to your liking, we offer a new cosmetic experience that allows you to update your own unique 'cute'. qruam Color Day Lip Mask 9g, 9 shades in total (Mellow Pink / Mauve Nocturne / Lit Berry / Muse Blue / Mezzo Peach / Fig Andante / Swing Beige / Apricot Waltz / Dolce Brown) 1,980 yen (tax included) A daytime lip mask that can be used over lip makeup. Formulated with serum ingredients that firmly provide moisture and plumpness to lips concerned with daytime dryness and roughness. The moisture wrapping keeps lips plump and free of wrinkles for a long time. [ Peptides*¹ ] Promotes the production of collagen and hyaluronic acid, increasing the volume and firmness of the lips. [ Ectoine ] A cyclic amino acid derivative extracted from a desert salt lake in Egypt. Keeps moisture with its high moisturizing power. [ Hyalu-CPX*² ] A combination of low-molecular and high-molecular hyaluronic acid creates plump and firm lips from the inside. [ Water-soluble Collagen ] [ Honey ] (All items in brackets are moisturizing ingredients)