'New life. 1 minute* in the morning supports your skin and feelings.' Saborino hijacks the hanging advertisements on the Keihin-Tohoku Line trains! Running from April 1, 2026.

StylingLife Holdings BCL Company (Headquarters: Shinjuku-ku, Tokyo, Company Executive President: Kazushige Omura) will hijack the inside of trains with hanging advertisements for its time-saving cosmetics series 'Saborino' on the JR Keihin-Tohoku Line for the period from April 1 to April 28, 2026. **Turning the '1 minute in the morning*' of a new life into cheers of support** April is a season of new beginnings where expectations and anxieties mix, and rhythms tend to be disrupted. Saborino has supported the mornings of busy modern people through its 'morning mask' that completes everything from face washing*1 to skincare and moisturizing primer in just 1 minute*. In this hanging advertisement hijack, we will unfold creatives that deliver leeway and cheers to all people striving in their new lives. --- **6 messages conveyed through 2 themes** We have prepared a total of 6 creative variations to color the inside of the trains, staying close to the hearts of those working hard in their new lives. **(1) 'Skincare in 1 minute*. What will you do with your free time in the morning?' Series** How to enjoy the 'blank time' created by saving time. We propose specific lifestyles and intuitively convey the value that Saborino provides. *Image is for illustrative purposes only. **(2) 'New life. 1 minute* in the morning supports your skin and feelings' Series** Conveying the message that in the midst of a hectic morning, 1 minute* of skincare becomes a time to condition your mind. By preparing your skin, you can open the door with a positive feeling.