Korean premium haircare brand "KEMA" begins full-scale launch in Japan. Simultaneously releases brand's first trial set in limited quantities

Leave-in Balm

bc.art Inc. (KEMA JAPAN), the company developing the premium haircare brand KEMA from Korea, has launched the full-scale domestic rollout of KEMA products in Japan. In conjunction with this, the brand's first trial-size product, the "KEMA Trial Set (50mL x 3)," which serves as the brand's "entry point," will be released on June 25, 2026, exclusively on the official online store shop.kema.hair.

Miracle Bond Balm

KEMA is a premium haircare brand adopted by approximately 2,000 beauty salons in Korea, distinguished by its proprietary research and development of raw materials and their adoption in formulations. In Japan, in addition to the salon-exclusive line (B2B) that has been expanding its adoption in beauty salons, the company is now selling its home care line, usable by general consumers at home, through its official online store. A system is now in place for customers to experience the KEMA world through "both" professional salon treatments and daily home care. As a first step, a trial set to easily experience the brand is being launched simultaneously.

Key Points of the Announcement

A premium brand adopted by approximately 2,000 beauty salons in Korea is launching in Japan. Backed by its track record of support in salon settings in its home country of Korea, the brand is simultaneously rolling out to both salons (professionals) and general consumers.

Design philosophy of "structurally adjusting." Rather than superficial shine enhancement, formulations are designed with the concept of adjusting the hair's structure itself, viewing hair as comprising three layers: the "cuticle layer," "cortex (protein/moisture)," and "CMC (cell membrane complex)."

Proprietary raw material research and development. KEMA conducts its own raw material research and development in Korea and adopts these in its formulations. Verified ingredients and technological capabilities form the foundation of its quality.

Patented technology for hair iron plates. The flagship straightener, "DBST," and other products feature patented technology in their plates, pursuing a finish that minimizes damage to the hair.

Simultaneous launch of the brand's first trial size. A set of three popular items (shampoo/treatment/out-bath) in 50mL each is available for easy trial at ¥2,980 (tax included, free shipping).

Two purchase channels. An official online store for general consumers (shop.kema.hair) and a dedicated contact point for beauty salons and salon operators have been established.

KEMA's Concept of "Beauty"

Adjusting the structure. All beauty follows.

Leave-in Balm

Under the philosophy that "beauty begins with order," KEMA is a premium haircare brand from Korea that advocates for ORDER, BALANCE, HARMONY, and ADVANCED QUALITY. It pursues an ideal balance between nature and science, sensibility and reason, beauty and health, and performs meticulous care design that is neither excessive nor insufficient, based on verified ingredients and scientific technological capabilities. It values the harmony created by the blending ratio of natural and functional ingredients, all finished with uncompromising quality—this is the beauty KEMA proposes.

By targeting hair in its three layers—the "cuticle layer," "cortex (internal protein/moisture)," and "CMC (cell membrane complex)"—and working on each, it aims for moisture and elasticity that go beyond the surface.

[Highlight of This Release] KEMA Trial Set (50mL x 3)

The brand's first trial size. The three popular home care items are each 50mL, designed to allow for a full approximately two-week experience of the three-step salon-inspired care (wash, replenish, finish). It will be delivered in a compact package compatible with postal delivery.

Trial Set

Product Name

Role

Volume

KEMA Crema Shampoo

Wash

50mL

KEMA Crema Treatment Black

Replenish

50mL

KEMA Leave-in Balm

Finish

50mL

Crema Shampoo features a highly concentrated protein formula that addresses damage from iron treatments and heat styling. It contains Keratin, Silk, Collagen, and Wheat Protein, leading to a firm, elastic, and smooth texture (silicone-free). Crema Treatment Black is a black liquid formula containing charcoal. Protein, amino acids, and natural oils provide moisture to damaged hair, leading to a manageable texture. Leave-in Balm is a lightweight, easily absorbed rinse-out treatment that smooths dryness and frizz while providing natural shine.

Product Name: KEMA Trial Set (50mL x 3)

Price: ¥2,980 (tax included, free shipping)

Release Date: June 25, 2026

Sales: Limited to official online store https://shop.kema.hair/

Featured Items in the Home Care Line (for General Consumers)

Available for purchase on the official online store shop.kema.hair. Prices are manufacturer's suggested retail prices (tax included).

Category

Product Name

Volume

Price (Tax Incl.)

Shampoo

KEMA CREMA Shampoo

500mL

¥9,020

Treatment

KEMA CREMA Treatment White (Volume)

500mL

¥9,020

Treatment

KEMA CREMA Treatment Black (Moist)

500mL

¥11,990

Out-bath

KEMA Leave-in Balm

150mL

¥5,500

Out-bath

KEMA Miracle Bond Balm

120g

¥4,290

Hair Oil

KEMA Penta S Oil

100mL

¥5,940

Styling

KEMA Curl Defining Care Serum

200mL

¥4,620

Intensive Care

KEMA Kematine

500mL

¥10,736

Scalp Care

KEMA Scalp Shampoo

500mL

¥9,020

Scalp Care

KEMA Scalp Tonic

200mL

¥9,020

Featured Professional Straightener "DBST"

DBST24

A next-generation straightener equipped with patented silicone plates. Its high water retention capability, which even evaporates water droplets on the plates, protects the moisture inside the hair while creating a natural straight finish. The design maintains a rounded cross-section of the hair, preventing a "flat" finish.

Temperature settings: 160°C-220°C (adjustable in stages) / Free voltage compatible

Use: Straightening, daily styling

Price: ¥60,500 (tax included)

Multi-Iron "A.I.O (All In One)" for Versatile Styling with One Device

AIO

A next-generation multi-iron with different materials and characteristics on its left and right heating plates. One side features an anodized coating heating plate that conducts heat evenly, providing a mirror-like shine and straightness. The other side features a flexible special silicone heating plate that expresses root volume and C-curls without crushing the cuticles. Even at the same temperature, it creates different finishes on each side, allowing for versatile styling including straight, volume-up, C-curls, and waves with a single device. It is designed to glide smoothly without snagging hair, leaving no press marks.

Temperature settings: 160°C-220°C (adjustable in stages)

Plate width/Weight: 24mm / 252g (lightweight design)

Plate material: Anodized coating x Special silicone

Use: Straight, C-curl, volume-up, waves

Price: ¥60,500 (tax included)

Salon (Professional) Line

CREMA TREATMENT BLACK

For beauty salons and salon operators, KEMA offers a professional line centered around the "SPASYS" moist heat iron system. By designing the iron (device) and chemicals as "one system," it achieves highly reproducible results that are less dependent on the technician's skill. The line covers everything from pre-treatment agents (CMC/EQ, etc.), perm agents, shampoos, treatments, to scalp care. Salons interested in adoption are encouraged to contact the KEMA JAPAN dedicated contact point.

Representative's Comment

"KEMA is a brand polished in salon settings. Our starting point for this full-scale launch is to deliver the concept of 'structurally adjusting,' trusted by professionals, to homes as much as possible. However, it's also true that taking the first step with salon-quality products can be daunting. That's precisely why we've simultaneously prepared a trial set that allows for easy testing. We hope that through this 'entry point,' customers will experience the characteristic texture of KEMA through both salon experiences and daily home care." - Akira Inoue, Representative Director, bc.art Inc.

Sales Channels

For General Consumers (Official Online Store): https://shop.kema.hair/

KEMA-authorized beauty salons and spas nationwide

*For beauty salons and salon operators: KEMA JAPAN Dedicated Contact Point (please contact us at the inquiry details below)

Brand Overview

CREMA SHAMPOO

Brand Name: KEMA (ケマ)

Concept: Advanced · Quality · Oriented — Order, Balance, Harmony, Uncompromising Quality

Track Record: Premium haircare brand adopted by approximately 2,000 beauty salons in Korea

Research & Development: Conducts proprietary raw material research and development in Korea and adopts them in formulations

Patented Technology: Features patented technology in hair iron plates

Features: Korean premium haircare focusing on hair structure (cuticle/cortex/CMC)

Deployment: Salon-exclusive line (B2B) / Home care line (D2C for general consumers)

Company Overview

Company Name: bc.art Inc. (KEMA JAPAN) (ビーシーアート)

Representative: Akira Inoue, Representative Director

Location: 15F, Toranomon Hills Business Tower, Minato-ku, Tokyo

Business Activities: Import, planning, and sales of haircare brand "KEMA," provision of products for beauty salons

Official Website: https://kema.hair/

SCALP SHAMPOOSCALP TONIC

Inquiries Regarding This Release

bc.art Inc. / KEMA JAPAN

E-mail: info@kema.hair

*Please feel free to contact us.