BBM Announces Business Strategy and New FAST Channels: Report from New Google TV Device & FAST Channel Presentation
BBM Co., Ltd. held a presentation on April 27, 2026, announcing its strategy for 'FAST ch' and the launch of 'TS-405G,' Japan's first Google TV stick for operators. The event introduced new channels from partners like Animax and 17LIVE, aiming for 30 channels by the end of the fiscal year.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 15:46 (14 min after Collected)
BBM Co., Ltd. (Representative Director: Shinya Fukuzaki) held the 'New Google TV Device & FAST New Channel Presentation' on Monday, April 27, 2026, announcing the latest initiatives for its 'FAST ch' and the addition of new channels.
The presentation featured a cross-talk discussion by BBM and introductions of new channels by participating business partners.
### Opening by MC Junichi Tosaka
MC Junichi Tosaka took the stage to announce the start of the presentation. He explained that the event would cover announcements regarding BBM's 'FAST ch' and the introduction of new channels, highlighting service overviews, future developments, and the unique features of channels from participating companies.
### Cross-talk on Device Specifications and FAST Service Outlook
A cross-talk session was conducted by BBM's CEO Shinya Fukuzaki, Technical Lead Junya Enomoto, and Advertising Lead Takaaki Mochizuki.
First, Mr. Fukuzaki introduced the 'TS-405G,' Japan's first (and the world's second) Google TV stick equipped with 'Google TV for Operators.' He stated, 'While it is streaming via the internet, we propose a new viewing style where people can relax and enjoy it like background music, just like conventional TV.' He also revealed plans to expand to approximately 30 channels by the end of this fiscal year.
Next, Mr. Enomoto explained the technical features of the device and service. 'By enabling the FAST ch video to be displayed directly upon device startup, we have achieved a viewing experience close to traditional TV,' he said. He also introduced a system where currently broadcasting programs are recommended on the home screen based on the time of day, along with improved recommendation accuracy using AI (Gemini). Furthermore, he highlighted the built-in B2B operational functions and data analysis capabilities. The service is scheduled for launch around summer 2026, with sample units expected to be available in June.
Finally, Mr. Mochizuki discussed the business model of FAST ch, noting that the service is sustained by advertising. 'In addition to being able to flexibly adjust the timing of commercials, we will provide further monetization possibilities through new advertising methods such as L-shaped banner ads,' he stated. He expressed a desire to evolve the FAST business by incorporating innovative ideas in the crucial advertising domain.
### Announcement of New Channels by Participating Companies
Following the cross-talk, representatives from various companies presented their new channels.
- **Igo Shogi Channel Inc.:** Vice President Yuichi Hosho introduced the Igo Shogi Channel, which will feature a wide range of programs from past masterpieces to the latest content, including live broadcasts to attract new viewers.
- **17LIVE Inc.:** Japan Country Manager Shuhei Asami announced plans to broadcast content across various genres, including sports and news. A key feature is the ability to watch simultaneously on both FAST ch and 17LIVE.
- **Plan-Das Co., Ltd.:** CEO Daisuke Miyanaga explained the 'Marugoto Hokkaido Channel,' a first-of-its-kind collaboration between five TV stations in Hokkaido to promote the region's charm nationwide. He also expressed interest in regional competition projects.
- **Nagoya Broadcasting Network (Metele):** Digital Marketing Center Director Yoshito Ushiro introduced the 'Tokai Lokipo Channel,' featuring selected programs from the three Tokai prefectures (Aichi, Gifu, and Mie), focusing on local gourmet and tourism.
- **Animax Broadcast Japan Inc.:** Director Toshio Kidokoro explained the expansion of anime content, offering a wide lineup from classics to the latest works, along with multi-faceted content including related events.
### About FAST ch
FAST ch (FAST Channel) is developed by BBM...
The presentation featured a cross-talk discussion by BBM and introductions of new channels by participating business partners.
### Opening by MC Junichi Tosaka
MC Junichi Tosaka took the stage to announce the start of the presentation. He explained that the event would cover announcements regarding BBM's 'FAST ch' and the introduction of new channels, highlighting service overviews, future developments, and the unique features of channels from participating companies.
### Cross-talk on Device Specifications and FAST Service Outlook
A cross-talk session was conducted by BBM's CEO Shinya Fukuzaki, Technical Lead Junya Enomoto, and Advertising Lead Takaaki Mochizuki.
First, Mr. Fukuzaki introduced the 'TS-405G,' Japan's first (and the world's second) Google TV stick equipped with 'Google TV for Operators.' He stated, 'While it is streaming via the internet, we propose a new viewing style where people can relax and enjoy it like background music, just like conventional TV.' He also revealed plans to expand to approximately 30 channels by the end of this fiscal year.
Next, Mr. Enomoto explained the technical features of the device and service. 'By enabling the FAST ch video to be displayed directly upon device startup, we have achieved a viewing experience close to traditional TV,' he said. He also introduced a system where currently broadcasting programs are recommended on the home screen based on the time of day, along with improved recommendation accuracy using AI (Gemini). Furthermore, he highlighted the built-in B2B operational functions and data analysis capabilities. The service is scheduled for launch around summer 2026, with sample units expected to be available in June.
Finally, Mr. Mochizuki discussed the business model of FAST ch, noting that the service is sustained by advertising. 'In addition to being able to flexibly adjust the timing of commercials, we will provide further monetization possibilities through new advertising methods such as L-shaped banner ads,' he stated. He expressed a desire to evolve the FAST business by incorporating innovative ideas in the crucial advertising domain.
### Announcement of New Channels by Participating Companies
Following the cross-talk, representatives from various companies presented their new channels.
- **Igo Shogi Channel Inc.:** Vice President Yuichi Hosho introduced the Igo Shogi Channel, which will feature a wide range of programs from past masterpieces to the latest content, including live broadcasts to attract new viewers.
- **17LIVE Inc.:** Japan Country Manager Shuhei Asami announced plans to broadcast content across various genres, including sports and news. A key feature is the ability to watch simultaneously on both FAST ch and 17LIVE.
- **Plan-Das Co., Ltd.:** CEO Daisuke Miyanaga explained the 'Marugoto Hokkaido Channel,' a first-of-its-kind collaboration between five TV stations in Hokkaido to promote the region's charm nationwide. He also expressed interest in regional competition projects.
- **Nagoya Broadcasting Network (Metele):** Digital Marketing Center Director Yoshito Ushiro introduced the 'Tokai Lokipo Channel,' featuring selected programs from the three Tokai prefectures (Aichi, Gifu, and Mie), focusing on local gourmet and tourism.
- **Animax Broadcast Japan Inc.:** Director Toshio Kidokoro explained the expansion of anime content, offering a wide lineup from classics to the latest works, along with multi-faceted content including related events.
### About FAST ch
FAST ch (FAST Channel) is developed by BBM...