ABOUT___TONE. "Blur Powder Pact" Puff and Colors Renewed!

Korean cosmetic brand "ABOUT___TONE." will launch the renewed version of its hero item, the "Blur Powder Pact," on its official Qoo10 store starting May 1st (Friday). This renewal simultaneously improves the usability of the puff and expands the color lineup. The "Blur Powder Pact" is ABOUT___TONE.'s representative best-selling product, known for naturally blurring pores, skin imperfections, and fine lines. While highly praised by many, the brand addressed feedback regarding clumping and creasing issues when using the conventional built-in puff. The powder formulation itself remains unchanged, but the applicator puff has been improved. The newly adopted "Micro Velvet Puff" features an ultra-fine structure that suppresses excessive powder absorption, making it difficult for foundation and sebum to accumulate inside the puff. This ensures that the powder adheres uniformly to the skin, reducing the clumping and creasing issues pointed out with traditional flocking puffs, and achieving a smoother finish. Furthermore, the color range has been expanded from the existing 5 skin tone colors, available in 0.5-tone increments, to include "White" and "Cool Pink," bringing the total to 7 shades. The skin tone colors blend well with the skin, naturally correcting redness and unevenness. "00 Clear" controls sebum without changing skin tone, providing a soft and light finish. "0.5 Cool Pink" subtly corrects sallowness with a hint of pink tone, brightening areas where yellowing or dullness is a concern. A promotion offering up to 44% off will be held during the Qoo10 Mega Sale, from May 1st (Friday) to May 9th (Saturday). The "Blur Powder Pact" will also be eligible for free shipping, and additional purchases offer even greater savings. Product Details 1. NEW PUFF Addressing customer feedback on the previous puff that tended to clump powder, it has been completely renewed to a soft, fluffy puff that provides a comfortable application experience. 2. NEW COLOR "Finishing-dedicated colors" have been newly added to further enhance makeup perfection. 00 Clear: Fixing & Sebum Control 0.5 Cool Pink: Tone Correction & Blood Circulation Boost 3. POWDER PACT Creates smooth skin as if a filter has been applied. It not only controls shine and oil but also thoroughly covers pore unevenness and fine lines. ABOUT___TONE. Is a makeup brand that respects all self-expression and supports individuals in finding their unique beauty tone with various textures and colors. ・HIP&YOUNG Trendy and youthful products make your everyday life enjoyable. ・DIVERSITY OF TONE Proposes diverse tones and textures to express all forms of diversity in the world. ・FREE Freely express your most authentic style, from tone and texture to design. ・Official Qoo10: https://www.qoo10.jp/shop/about___tone_jp ・Official Instagram: https://www.instagram.com/about___tone_jp/ ・Official X: https://x.com/about___tone_jp