BAYCREW'S CO., LTD. (Head Office: Shibuya-ku, Tokyo, President: Masayoshi Furumine) will open its new concept "JOURNAL STANDARD CAFE" on July 17 (Fri) in Ikebukuro Sunshine City as a new cafe brand proposed by JOURNAL STANDARD.

This new dining space, spanning approximately 94 tsubo (about 310 sqm) with an open atmosphere, features two functions: a "stand" and a "cafe," offering a new dining experience that can be freely enjoyed according to your mood and lifestyle, from brunch to tea time and takeout.

Food menu enjoyable all day, from tea time to meals.

A custom tea bar where you can create your own tea drink by freely combining original blend teas and a wide variety of herbal teas.

With "well-being" as the theme, focusing not only on taste but also on beauty, health, and what makes your body happy.

A new complex cafe proposed by the JOURNAL STANDARD brand, where you can enjoy your own way of spending time.

Stand Zone

Cafe Zone

Two Spaces to Choose From Based on Your Scene: Stand Zone and Cafe Zone

JOURNAL STANDARD CAFE offers two areas to choose from based on your usage scenario: "Stand" and "Cafe."

The Stand Zone accommodates takeout and quick visits. We aim to create a space where you can easily stop by even in your busy daily life, offering deli menus and drinks, including custom salads.

The Cafe Zone provides a comfortable space where you can leisurely enjoy meals and cafe time. It caters to various scenes, such as during shopping breaks, conversations with friends, or spending time alone.

The "Custom Tea Bar," the Symbol of JOURNAL STANDARD CAFE

The Custom Tea Bar, the symbol of this store, is located in the center of the Cafe Zone. By freely combining various syrups and carbonated water based on black tea and herbal tea, you can enjoy a drink tailored to your mood and preferences for the day. Enjoy it with your meal or during tea time.

We propose an experience unique to JOURNAL STANDARD CAFE, where you can discover new combinations with every visit.

Signature Menu "Soufflé Baked Pancakes"

The "Soufflé Baked Pancakes" appear as the signature menu of JOURNAL STANDARD CAFE.

By carefully whipping meringue and gently folding it into the batter, then slowly baking it in the oven, we achieve a light melt-in-your-mouth texture and a moist consistency. Please enjoy the rich buttery flavor, the aroma of freshly baked pancakes, and their melt-in-your-mouth texture.

Grand Opening Campaign

Limited to 5 days from July 17 (Fri) to July 21 (Tue)! Receive a J.S. Blend Tea and Original Drawstring Bag Set! For the first 30 customers each day who spend 3,000 yen (excluding tax) or more, we will present a set of our original tea, "J.S. Blend Tea," and a JOURNAL STANDARD CAFE original drawstring bag.

*One per person. *Offer valid while supplies last.

Product Overview

〈STAND〉

Focaccia Sandwich & 2 Deli Set (with Drink Bar) ¥1,870 (tax included)

A set menu that allows you to choose from the Stand Zone, offering the appeal of selection.

You can customize your own lunch plate by choosing one of three focaccia sandwiches and two deli items from the showcase. Enjoy your own lunch plate according to your mood for the day.

<Focaccia Sandwiches> Prosciutto & Mozzarella / Fresh Tomato & Saucisson / Eggplant and Zucchini & Mozzarella

〈CAFE〉

Lunch Plate ¥1,760 (tax included) ~

Soufflé Baked Pancakes (with Butter, Maple, Whipped Cream) ¥1,980 (tax included)

The Cafe Zone offers a variety of menus, including "Soufflé Baked Pancakes" baked to order, brunch plates, eggs Benedict, and lasagna. We offer a relaxing space from meals to tea time along with freshly baked pancakes.

*Soufflé Baked Pancakes take time to bake as they are prepared to order.

〈CUSTOM TEA BAR〉

A custom bar specializing in tea, where you can create your own tea drink by freely combining 8 types of tea and herbal teas with various flavored syrups and carbonated water.

Find your favorite recipe and enjoy.

*90-minute limit. You can use it as many times as you like within the time limit, but please enjoy one glass at a time. *Custom Tea Bar cannot be used alone.

Custom Tea Bar ¥1,100 (tax included) / Weekday Lunchtime Limited (11:00-14:00) ¥880 (tax included)

"Butterfly Lemonade Tea Soda" Butterfly Pea + Lemonade Syrup + Soda

"Original Blend Earl Grey Tea" J.S. Blend Tea + Earl Grey Tea + Orgeat Syrup

"Green Lemon Tea" Green Tea + Lemon Syrup + Cane Sugar Syrup

New Store Information

Store Name: JOURNAL STANDARD CAFE Opening Date: July 17, 2026 (Fri) Address: 3F, Sunshine City Alpa, 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-6002

Business Hours: Deli Stand: 11:00 - 20:00

Lounge Cafe: 11:00 - 22:00 (L.O. 21:00)

Phone Number: 03-5539-9987

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Company Overview

Founded: July 22, 1977 Chairman of the Board: Shigeru Sugimura CEO: Masayoshi Furumine Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo

Business Activities: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores,

Operation of restaurants, operation of online shopping sites, and sale of furniture

Group Companies: Saint James Japon Co., Ltd., LADUREE JAPON Co., Ltd., WILL WORKS Co., Ltd.,

Le Petit Mec Co., Ltd., Foodies USA, Inc.

HP: http://www.baycrews.co.jp/

Food and Beverage Brands Developed: J.S. PANCAKE CAFE, J.S. BURGERS CAFE, J.S. FOODIES, LUKE'S LOBSTER, RITUEL, BOUL’ANGE, FLIPPER’S, CITYSHOP, Shabushabu Yamawafu, Roasted COFFEE LABORATORY, eggslut, Curry House Bongoo, RITUEL CAFÉ, Omusubi Gottsu Tabenahare, Obento Gottsu Tabenahare, Butter, Yakuniku Yamawafu, BAYCREW'S FOOD MARCHE, THE STAND fool so good(s), J.S.BURGERS Jr., Journal Standard DINING, JOURNAL STANDARD CAFE

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FACT BOX

  • Source: PR TIMES
  • Category: 新規出店
  • Organizations: JOURNAL STANDARD / JOURNAL STANDARD CAFE / Foodies USA, Inc.