THE STAND Releases a Special Collaboration Model with NEW ERA®, Featuring the Finest Irish Linen from Royal Warrant Holder Spence Bryson

THE STAND fool so good(s), operated by Bay Crews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Komine), has released its latest special collaboration model with NEW ERA®.

The base model is the '940UNST' with a [9FORTY Unstructured] specification that does not use a stiffener in the front panel, achieving a natural fit. This unstructured silhouette has been combined with the highest quality Irish linen from Spence Bryson, a long-established linen manufacturer founded in 1891.

Linen from Spence Bryson, known as a Royal Warrant holder, is characterized by its beautiful luster and body, as well as a rich texture that becomes softer and more comfortable with use. By fusing this high-quality material, long cherished in the world of tailoring, with the casual silhouette of NEW ERA®, a piece truly representative of THE STAND has been created.

This approach of blurring the lines between high and low is the hallmark of THE STAND's ongoing NEW ERA® special collaborations. The dignity of the high-quality material coexists with the effortless fit of the 940UNST, resulting in an exclusive model that naturally complements everything from daily wear to jacket styles.

[NEW ERA® × THE STAND fool so good(s)]

[Price] ¥8,800 each (tax included)

[Release Date] Saturday, June 13, 2026

[Available Size] One size (with adjustable strap)

[Available Colors] 3 colors total

[Product Inquiries]

THE STAND fool so good(s) TEL: 03-3528-8262

Available for mail order via Instagram @thestandgram

JOURNAL STANDARD Omotesando TEL: 03-6418-7961

* Scheduled for release at JOURNAL STANDARD stores in late June.

For the latest information, please check the official Instagram (@journalstandard.jp).

Brand info

"THE STAND fool so good(s)"

A gift shop located in Toranomon Hills Station Tower. It curates a genre-less selection of "fool so good(s)=products that are silly but make every day fun," and also features an MLB official corner.

Instagram: https://www.instagram.com/thestandgram/

Company info

[Bay Crews Co., Ltd.]

Date of Establishment: July 22, 1977

Chairman of the Board: Shigeru Sugimura

President & CEO: Masayoshi Komine

Head Office: 1-23-21 Shibuya, Shibuya-ku, Tokyo

Business Description: Planning, manufacturing, and sales of total fashion for women and men; operation of directly managed stores; restaurant management; operation of internet mail-order sites; and furniture sales.

Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.

Website: http://www.baycrews.co.jp/