JOURNAL STANDARD Releases Bespoke Collection with SALVAGE PUBLIC, Capturing the Spirit of Hawaii.
JOURNAL STANDARD, operated by Baycrews Co., Ltd., will release its first bespoke collection of Aloha shirts and printed T-shirts in collaboration with Honolulu-based brand SALVAGE PUBLIC on June 5. The collection features 1960s vintage-inspired designs updated with modern fittings and is proudly 'MADE IN HAWAII' through local production.
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JOURNAL STANDARD, operated by Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayoshi Furumine), has announced a bespoke collection of Aloha shirts and printed T-shirts in collaboration with SALVAGE PUBLIC.
SALVAGE PUBLIC is a brand that prioritizes Hawaiian traditions while reconstructing real-life local styles into modern fashion. Started in 2013 by three Honolulu natives, the brand draws inspiration from the daily life they grew up with—surfing, music, food, and diverse cultures—proposing a unique style where the past and present naturally converge.
For this first-ever bespoke series, the Aloha shirts are based on 1960s vintage pieces fused with an urban mood. They have been updated with a cropped length and modern fitting. Furthermore, by selecting fabrics and factories locally to maintain 'MADE IN HAWAII' production, the pieces embody the brand's spirit and roots.
The printed T-shirts feature stylish phrases and mellow graphics that reflect 'Hawaii from a local's perspective,' rather than a tourist destination. This collection showcases JOURNAL STANDARD's unique ability to offer sophisticated styles backed by authentic Hawaiian culture.
SALVAGE PUBLIC is a brand that prioritizes Hawaiian traditions while reconstructing real-life local styles into modern fashion. Started in 2013 by three Honolulu natives, the brand draws inspiration from the daily life they grew up with—surfing, music, food, and diverse cultures—proposing a unique style where the past and present naturally converge.
For this first-ever bespoke series, the Aloha shirts are based on 1960s vintage pieces fused with an urban mood. They have been updated with a cropped length and modern fitting. Furthermore, by selecting fabrics and factories locally to maintain 'MADE IN HAWAII' production, the pieces embody the brand's spirit and roots.
The printed T-shirts feature stylish phrases and mellow graphics that reflect 'Hawaii from a local's perspective,' rather than a tourist destination. This collection showcases JOURNAL STANDARD's unique ability to offer sophisticated styles backed by authentic Hawaiian culture.
FAQ
Where are these Aloha shirts manufactured?
The entire process, from fabric selection to factory sewing, takes place in Hawaii, making them authentic 'MADE IN HAWAII' products.
What is the inspiration behind the T-shirt graphics?
The graphics represent 'Hawaii from a local perspective,' focusing on the daily lives of residents rather than typical tourist motifs.
What sizes are available for this collection?
Both the Aloha shirts and T-shirts are available in sizes M and L.