JOURNAL STANDARD, operated by Baycrew's Group, is introducing a bespoke FRED PERRY polo shirt. This collaboration combines the refined mood characteristic of FRED PERRY with the 'relaxed feel' that JOURNAL STANDARD excels at. Rooted in British tennis culture, FRED PERRY has deep ties to music and street culture. Its products, which combine functionality, universality, and culture, have remained a staple of daily wear across generations. The brand's iconic stripe design is expressed here using an original pique fabric knitted specifically for this release. While retaining a classic atmosphere, it has been updated to a modern balance with a relaxed fit. It is not only elegant enough to be worn on its own but also highly versatile, blending naturally with a wide range of styles from denim and slacks to shorts. It is a special piece for this season where the universality of FRED PERRY and the sensibility of JOURNAL STANDARD intersect.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch
  • Organizations: JOURNAL STANDARD / FRED PERRY