“Potato Head for JOURNAL STANDARD” Releases Special Collection Fusing Tradition and Modernity

BAYCREW'S CO., LTD. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Furumine) announces the release of a special collection from "JOURNAL STANDARD (hereinafter JS)", operated by the company, in collaboration with <Potato Head>.

Potato Head for JOURNAL STANDARD –Seeds of Life-

<Potato Head> continues to disseminate a unique lifestyle rooted in Indonesian craftsmanship and sustainability, centered around art, music, food, and wellness. They deliver the traditional handicraft techniques and aesthetics deeply rooted in Bali beyond local boundaries to the world, through the core concept of "fusing tradition and modernity."

This season's apparel collection is dyed with natural dyes made from plants native to various islands such as Bali, Java, and Sumatra, and features Balinese "Aksara" script and Javanese "Parang" patterns in various places. In response, a JOURNAL STANDARD exclusive bespoke collection will be launched. "IKAT" is a Balinese hand-weaving technique that creates patterns by dyeing threads before weaving. This fabric, which embodies the unique undulations of handcraft within its regularity, has been re-engineered into a piece with a modern fitting.

To the apparel, which embodies the lightness of natural materials and the rustic charm derived from handcrafted work, leather Gurkha sandals and classical jackets add elegance. The neatness stands out in a style with ample room. This season, we invite you to enjoy such JOURNAL STANDARD-esque resort casual wear.

Special Feature Page https://baycrews.jp/feature/detail/18072

【Release Details】 Release Date: Mid-May Retailers: JOURNAL STANDARD stores / VISIT JOURNAL STANDARD / Online store *Some stores may not carry the collection. Please inquire at your nearest store for details.

Contact: JOURNAL STANDARD Omotesando MEN'S Phone Number: 03-6418-7961

ITEM INFO POTATO HEAD*JS SMU INDONESIAN IKAT SH Price: ¥22,000- (incl tax) Size: M, L Color: Black, White, Green

<Product Page> https://baycrews.jp/item/detail/journalstandard/cutsew/26051610000020

POTATO HEAD*JS SMU INDONESIAN IKAT PANTS Price: ¥24,200- (incl tax) Size: M, L Color: Brown, Navy

<Product Page> https://baycrews.jp/item/detail/journalstandard/pants/26030610000020

COMPANY INFO BAYCREW'S CO., LTD. Date of Establishment: July 22, 1977 Representative Director & Chairman: Shigeru Sugimura Director & CEO: Masayoshi Furumine Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business Activities: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of internet mail-order sites, and sales of furniture. Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd. HP: http://www.baycrews.co.jp/