JOURNAL STANDARD Omotesando to Host "Pretty Good more variation POP-UP"!

Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Furumine), which operates "JOURNAL STANDARD (hereinafter JS)", will hold the "Pretty Good more variation POP-UP" at JOURNAL STANDARD Omotesando MEN’S.

5/16(Sat) - 5/24(Sun) -Pretty Good- Pop-up Event

To commemorate the recent release of the "CRAZY CAP" custom-made by JOURNAL STANDARD for Pretty Good, a pop-up event for caps by the emerging and unique brand "Pretty Good" will be held.

The theme of the pop-up is "Matsuri" (Festival).

This lively pop-up, resembling a festival, will feature various caps alongside the specially ordered CRAZY CAP. These include the "Fruit Parlor" cap, which Pretty Good released when the brand was first established, known for its colorful and impactful appearance; long-billed "Jet Cap" type caps, inspired by imaginary amateur baseball teams; and fashionable "Fill Hats" that have evolved to provide comprehensive UV protection for summer music events and festivals.

Additionally, customers who purchase a "Pretty Good" cap during the event period will receive a non-commercial "tin badge" on a first-come, first-served basis!

*While supplies last.

Don't miss this opportunity to experience the world of Pretty Good!

[Event Details]

Period: May 16 (Sat) - May 24 (Sun)

Business Hours: 11:00 - 20:00

Venue: JOURNAL STANDARD Omotesando MEN’S

Address: BARCA Building 1-2F, 5-24-4 Jingumae, Shibuya-ku, Tokyo

Phone Number: 03-6418-7961

Brand Introduction

[Pretty Good]

Pretty Good is a brand conceptualized with the values of "pretty good," "quite good," and "just right." Since its debut in 2025, it has developed products that combine humor with a unique perspective, focusing on long-billed caps, which are rare in the market, color proposals with fruit motifs, and collections themed around imaginary amateur baseball leagues.

Company Profile

[Baycrews Co., Ltd.]

Date of Establishment: July 22, 1977

Representative Director and Chairman: Shigeru Sugimura

Representative Director and President: Masayoshi Furumine

Headquarters Address: 1-23-21 Shibuya, Shibuya-ku, Tokyo

Business Activities: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of online retail websites, and sales of furniture.

Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.

Homepage: http://www.baycrews.co.jp/