JOURNAL STANDARD Omotesando Store to Host "Pretty Good more variation POP-UP"!
JOURNAL STANDARD Omotesando Store MEN'S will host a pop-up event featuring caps from the emerging brand "Pretty Good" from May 16th to 24th. Commemorating the release of the special order "CRAZY CAP," a variety of items including colorful caps and long-bill caps will be available, with a non-sale can badge gift for purchasers.
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- 📰 Published: May 12, 2026 at 22:36
- 🔍 Collected: May 12, 2026 at 14:02
- 🤖 AI Analyzed: May 12, 2026 at 14:33 (31 min after Collected)
Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Furumine), which operates "JOURNAL STANDARD (hereinafter JS)," will hold the Pretty Good more variation POP-UP at JOURNAL STANDARD Omotesando Store MEN'S.
5/16(Sat) - 5/24(Sun) -Pretty Good- Pop-up Event
To commemorate the recent release of the "CRAZY CAP" specially ordered by JOURNAL STANDARD from Pretty Good, a pop-up event for caps from the emerging and mysterious brand "Pretty Good" will be held.
The theme of the pop-up is "Festival."
From the colorful and impactful "Fruit Parlor" caps released by Pretty Good when the brand was first established, to the "Jet Cap" type long-bill caps inspired by a fictional amateur baseball team, and the stylishly transformed "Fill Hat" designed for all kinds of UV protection at summer music events and festivals, a lively pop-up event with a festive look will be held, featuring these items along with the specially ordered CRAZY CAP!
Additionally, customers who purchase "Pretty Good" caps during the period will receive a non-sale "can badge" on a first-come, first-served basis!
*Ends when supplies run out.
Don't miss this opportunity to experience the world of Pretty Good!
[Event Details]
Period: May 16 (Sat) - May 24 (Sun)
Business Hours: 11:00 - 20:00
Venue: JOURNAL STANDARD Omotesando MEN’S
Location: BARCA Building 1-2F, 5-24-4 Jingumae, Shibuya-ku, Tokyo
Phone Number: 03-6418-7961
■Brand Introduction
[Pretty Good]
Pretty Good embraces the values of "pretty good," "quite good," and "just right" as its concept. Since its debut in 2025, the brand has developed products that combine humor with a unique perspective, focusing on long-bill caps, which are rare in the market, offering fruit-motif color proposals, and collections themed around fictional amateur baseball leagues.
■Company Overview
[Baycrews Co., Ltd.]
Date of Establishment: July 22, 1977
Representative Director and Chairman: Shigeru Sugimura
Director and President & CEO: Masayoshi Furumine
Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, and sales of total fashion for ladies and men, operation of directly managed stores, operation of restaurants, operation of internet mail-order sites, and sales of furniture.
Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.
HP: http://www.baycrews.co.jp/
5/16(Sat) - 5/24(Sun) -Pretty Good- Pop-up Event
To commemorate the recent release of the "CRAZY CAP" specially ordered by JOURNAL STANDARD from Pretty Good, a pop-up event for caps from the emerging and mysterious brand "Pretty Good" will be held.
The theme of the pop-up is "Festival."
From the colorful and impactful "Fruit Parlor" caps released by Pretty Good when the brand was first established, to the "Jet Cap" type long-bill caps inspired by a fictional amateur baseball team, and the stylishly transformed "Fill Hat" designed for all kinds of UV protection at summer music events and festivals, a lively pop-up event with a festive look will be held, featuring these items along with the specially ordered CRAZY CAP!
Additionally, customers who purchase "Pretty Good" caps during the period will receive a non-sale "can badge" on a first-come, first-served basis!
*Ends when supplies run out.
Don't miss this opportunity to experience the world of Pretty Good!
[Event Details]
Period: May 16 (Sat) - May 24 (Sun)
Business Hours: 11:00 - 20:00
Venue: JOURNAL STANDARD Omotesando MEN’S
Location: BARCA Building 1-2F, 5-24-4 Jingumae, Shibuya-ku, Tokyo
Phone Number: 03-6418-7961
■Brand Introduction
[Pretty Good]
Pretty Good embraces the values of "pretty good," "quite good," and "just right" as its concept. Since its debut in 2025, the brand has developed products that combine humor with a unique perspective, focusing on long-bill caps, which are rare in the market, offering fruit-motif color proposals, and collections themed around fictional amateur baseball leagues.
■Company Overview
[Baycrews Co., Ltd.]
Date of Establishment: July 22, 1977
Representative Director and Chairman: Shigeru Sugimura
Director and President & CEO: Masayoshi Furumine
Head Office Location: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, and sales of total fashion for ladies and men, operation of directly managed stores, operation of restaurants, operation of internet mail-order sites, and sales of furniture.
Group Companies: Saint James Japon Co., Ltd., WILL WORKS Co., Ltd., LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd.
HP: http://www.baycrews.co.jp/